Digital Audience Building – How To Target Effectively And Efficiently

targeting customer audience target market marketing

With the ever-changing ways of the internet, we have to know how to effectively reach our customers. Especially since the existence of COVID-19, we are not interacting with people on a regular face-to-face basis; however, we can influence them through social media and other digital media.

WHAT IS AUDIENCE TARGETING

Audience targeting is a way to make sure that your digital ads are being displayed only to the people that are most like your ideal customer. With roughly 9 out of 10 people on the internet, if you were serving your ads to everyone they would get lost and run the risk of not being shown to your ideal customer. Rather, crafting messaging or ads that feel personalized toward the audience most likely to buy from you is a much better strategy. Audience targeting is performed by taking the available data on your ideal customer or client such as — individual characteristics, interests, and behaviors.

DEFINING YOUR TARGET AUDIENCE

As discussed, a social media target audience is the specific group of people you want to reach with your social channels. Begin by asking yourself the 5 W’s – start with Who is your current customer database, your competition, and what is your product.

  •   Age (use a range)
  •   Gender
  •   Education
  •   Location
  •   Some of their interests (list 3-5)
  •   Occupation

WHERE TO USE AUDIENCE TARGETING

Audience targeting can be used on paid social and paid search. Platforms like Facebook, Instagram, Twitter, Google, and YouTube have interfaces that make it easy to build your audience with the characteristics you want to target.

OTHER WAYS TO HIT YOUR TARGET AUDIENCE

Audience targeting helps to avoid wasting money on ad impressions. If you want to branch farther than paid search and social you can try some additional targeting techniques such as geofencing and retargeting. You can run either the same ad or a new ad to that same person in hopes of securing a conversion by repetition, a special offer, or improved messaging.

Display Advertising – Display advertising is defined as graphic advertising on websites, apps, or social media through the use of banners or other ad formats made of text, images, video, and audio. The main purpose is to deliver general advertisements and brand messages to site visitors.

Geofencing – Geofencing uses GPS to show ads to people near a chosen location. How it works is a virtual geofence is drawn around a location, ads are then served to anyone browsing the web via desktop or mobile in that area.

Behavioral Targeting – Behavioral targeting is a method that uses historical behavior to personalize the types of ads consumers see. Using this strategy, relevant ads and messages are displayed to users based on web-browsing behavior. It is a powerful method because the data helps match the ads to each consumer’s actual behavior.

Categorical Targeting – Categorical targeting is the method of placing display advertisements on social media, apps, and websites that are categorically relevant to both your company and your customers’ interests.

Mobile – Mobile targeting is where certain target groups are shown ads on mobile devices. User-oriented data is what drives who/when gets advertising and the ads are formatted to the technical requirements of smartphones and tablets.

Retargeting – Retargeting uses data on people who have already engaged with your ads or have visited your website.  You can either then show the same ad or a new ad to that same person in hopes of securing a conversion by repetition, a special offer, or improved messaging.

A targeted ad campaign will always perform better than an untargeted campaign; hands-down.   Understanding your audience, how to build it, and how to target is crucial to all businesses.

The Essentials of Web Design

essentials_header

If you’ve read any of our previous blogs, you would have seen where we constantly discuss the importance of a company having a website. But we never discuss the importance of how your website should look. When it comes to reaching a larger demographic, having a website is great but making sure those individuals stay on your site and continue to visit all depends on the design. In this article we will discuss a few elements that can determine the success of your website, regarding design.

Easy to Navigate: The more pages that your website has the more important that it is easy to navigate. When designing your website, you want to make sure your navigation bar is labeled correctly and is also placed where individuals can see it, which is particularly at the top of the page or on the right-hand side. Simple is always better, so try to avoid art typefaces for labels.

Balance of Content and Visuals: There must be the right balance of content and visuals when designing your website. While you don’t want your website to be filled with just content, you also don’t want it to be filled with just images and videos. Both scenarios can discourage someone from revisiting your site or staying on there for a long period of time.

Consistent Brand: When you think of the McDonald’s logo, not only do you think of the golden arches but also its colors, red and yellow. McDonald’s is very consistent with those colors from their uniforms, to their packaging, to even their website. The colors of your website should be consistent with your logo, this will continue to remind visitors of your brand. For instance, look at our website for example. Our logo color is orange, and as you can see, when you are going through our website, orange implemented on each page.

We Can Help: Our web designers, at 219 Group, are well experienced and have designed over a hundred websites for different businesses. Give us a call to see how we can help!

Tips on How to Grow Sales in Ecommerce

ecommerce

Congratulations, your dream of having your own online business is now fulfilled, you now have your own ecommerce and you are now ready for business. But what’s next? How do you begin and make sure you are starting off successfully? Shopify states that by 2021, sales for global retail ecommerce will reach over four trillion dollars and we want you to be a part of that aim. In this article we will discuss the necessary steps you must take to have a successful online business.

Take Risk (Again)

Deciding to have your own online business is not an easy task but you took the risk and did it anyway. The same way you took risk with following your passion, you must take risk when advertising. Experiment with creating ads for your products, use digital and content marketing. Reason for this is to get an idea of what appeals to your target audience and to get a feel of how to advertise on your site.

Become Your #1 Investor

Often, when new entrepreneurs finally start receiving revenue from their online business they think it’s payday, not quite. When starting off, you should invest your capital into your business, specifically advertising. This includes boosting post on Facebook and buying digital ads to connect with potential consumers. We know that it is easier than done put back out the money that you just worked hard for, but trust us, it will pay off at the end.

Build on as many Social Media Platforms as you can

There are over 100 social media platforms and that number is getting bigger each day, so just being on Facebook will not cut it. There are platforms for everything that you can think of. Find as many as you can and work from there this will be a great way to give yourself exposure.

Call Us

Don’t know where to start? Give us a call! We have a history of working with several eccomerce sites as well as consulting.

How to Survive your First Year as a Small Business Owner Using Marketing

smallbus

Fact: 80% of small business owners, in the U.S., will survive their first year in business.

Although this is a remarkable number, let’s look at the statistic as half empty for a second. What about the 20%? What did they do wrong for them to not survive their first year? And the answer is marketing. The website hosting company, GoDaddy, states that 60% of start ups do not build a website for their company in their first year and only 13% of them use social media to promote their business or communicate with customers.

As a person with a potential start up, looking at the stats this way can be disappointing and discouraging, to say the least. This post will help you avoid being in that 20%.

Developing Online Presence

Whether you are a start up or veteran business in your community, having online presence is still essential to having success. Not only is having a website important but you should also have presence on several social media platforms. A website is there to inform potential customers while social media is there to engage with them. When it comes to both, you must make sure that content and images are current, this is key to ensuring that your presence is effective.

Getting Testimonials

After you have developed your online presence, the next step is to receive testimonials. Testimonials is the best type of “word of mouth” marketing. Before people buy anything, they look at the reviews, whether it be from Google, social media, Yelp, etc. Try to get your customers to leave reviews online. We suggest including an incentive when they leave one, such as a discount on their next purchase once you see their review on a credible site. This will also be a great way to increase engagement with your current customers.

As a small business owner, it can be very difficult your first year. Along with operations and possibly hiring employees, marketing can be the last thing on your mind. Luckily there’s 219 Group, and we are here to help every step of the way. Let us help you avoid being a part of that 20% your first year.

Taking Your SEO Strategy to the Next Level

SEO

For the vast majority of businesses and organizations that have adopted a Search Engine Optimization strategy, their goal is simple: they want to be seen. In other words, they want to achieve the highest search engine result placement that they possibly can for specific keywords relevant to their business. If you own a barbershop in Fayetteville, you want internet users who search for “barbershop Fayetteville nc” to find you. If you are a veterinarian practicing in Raleigh, you want someone to find you fast when they search for “vet Raleigh nc”. SERP stands for Search Engine Results Page, and when it comes to SEO, no one wants to settle for page two. Fortunately, with a good SEO strategy in place and a support team to implement it, your business or organization doesn’t have to.

Over the last 25 years, search engines have changed how they rank search engine placement over and over again. A lot of the changes can be directly related to the way that communication and the internet has changed over that time. In the early nineties, the majority of the world wide web was made up of simple websites. By the mid-2000’s, the internet was being introduced to blogging platforms and dynamic websites. In the last ten years, we have seen the domination of the smartphone. As a matter of fact, more web searches happen on smartphones today then they do on a desktop or a laptop. As we prepare for whatever the technological future will hold, it is vital that business owners and organizations understand how SEO is changing and how they can get a step in front of others who are not paying attention. An SEO trend surely coming soon? Voice search.

This is where 219 Group shines. Our SEO game has been strong since the beginning of our company. Our team more than understands the importance of Search Engine Optimization for that barber in Fayetteville or that veterinarian in Raleigh. It’s what we do. By now we all know that the one constant is change. We make it our business to keep up with the latest trends in SEO Marketing, and when it comes to SEO strategy, you can trust that we know what you need and how to get you there. As your digital marketing team, 219 Group can take your Search Engine Optimization strategy to the next level.

Creating Websites That Aren’t Just Pretty

Website Design

Website Design has come a long way in the last three decades. Gone are the days of blue hyperlinks on a white screen, adding sparkly clip art and visitor counters to the bottom of personal websites, design element spacing issues on the homepage, and flash websites, which looked good on computer screens but didn’t translate to better search engine optimization because of lack of written content and also, simply caused mobile users frustration when the websites didn’t work on their phones.

One thing has not changed in regards to website design over time though. The very vast majority of website designers have always created their websites with the goal of their websites looking good. Website visitors appreciate pretty websites, and it is just common sense that websites that are aesthetically pleasing and simple in their functionality drive up more website traffic than websites that are not.

219 Group makes pretty websites. We want customers drawn to your business website because it looks good. We want your website visitors to appreciate your websites functionality. We certainly want them to get what they are looking for when they visit your website. Yes, 219 Group makes pretty websites all day long.

The thing is though, the website designers at 219 Group know that creating a pretty website is not enough for your business or organization to be successful on the internet. Our web design team goes several steps forward from simply beautiful design. Our websites are custom made to bring you success. That is why we also concentrate on Search Engine Optimization strategies to help your website visitors find your website when they search for the services you provide. If you are a solar power company in Fayetteville, North Carolina, we want people to find you first when they search for solar panels in Fayetteville.

That is also why 219 Group ensures that our websites are designed to react to the screen size of whatever device they are being viewed on. More people are using smartphones to search the internet today than any other device. We understand that your website has to look good and function correctly then too.

Our talented team of website designers at 219 Group go above and beyond to create websites for our clients that function well, increase your internet visibility, handle any user safety concerns you may have, and also look pretty. No sparkly clip art needed.

Why User Experience (UX) is important to your web site

user_ex

As a business with an online presence, you have heard from all the reputable sources that SEO is a key part of your business. Internet and search marketing also play a huge role in building a successful business. We cannot deny the importance of good search engine optimization and a strong supporting campaign. These are the things that will pull customers to your website. However, what does your website say once your customer arrives? Generally more important than the information itself is how the end user access it.

User experience is what will keep your customers both happy and returning. Now, more than ever, users engage with their favorite brands through the internet. Your customers are not just using your websites they are reviewing them and sharing their experiences with the world at large through the power of social media. To disregard this is a huge misstep that may cost you customers and eventually your business. Gone are the days when you only needed to focus on creating a visually appealing website, now it needs to be easy to navigate as well.

The design of a website’s navigation has a bigger impact on success or failure than almost any other factor. It affects traffic and search engine rankings. It affects conversions and user-friendliness. Yes, marketing is about differentiation, but your navigation style isn’t the place to do it. Your goal is to help people find your content, not show them a new way to get around a website. Website navigation mistakes are expensive and avoidable. One mistake could affect both search rankings and user friendliness.  

The data shows that user experience is a key differentiator between business that succeed and those that fail. Customer happiness is a leading indicator of the future health of any company. If you are making people happy, and continually invest and innovate to make people happy, then they will keep giving you their money for your product or service. It’s such a simple equation that it goes without saying, and because it goes without saying it is often forgotten. Make your website experience work well for both human visitors and search engine programs. Your customers and your analytics will thank you for it!

Is your Business ready for 2017?

219_2017_marketing

Let’s start with Marketing

Its been said that “The heart of your businesses success lies in its marketing.” Whether a business succeeds or fails may be determined by a company’s marketing strategy. You can have the best food, make the best products and have the best quality service, but if you don’t get the word out, your business may not succeed. A properly planned marketing strategy is important and will eventually increase sales of your products or services and give you an advantage over your competitors. It requires a lot of planning, research, analysis and the right marketing team to get the job done.

Public Relations

If you have a business to run, managing a Public Relations Campaign is an overwhelming task that requires the right planning and the right people. A Public Relations campaign will build a mutually beneficial relationship with your company and the public. A good Public Relations strategy will protect, enhance and build up your company’s image, reputation and build trust with the local community. Public Relations can include press releases, speech writing, blogs, planning and executing special events. Public Relations combined with the right marketing strategy will give you a huge advantage over your competitors.

Website Design

Your website is an effective way to advertise your brand, products, services or special offers. What separates 219 Group from other website designers is that we’ve mastered Search Engine Optimization (SEO) and Responsive Web Design (RWD). You can have the best Website Designed but without SEO your site will not show up in the search engines. RWD is the concept of designing a website so that it will pan across wide range of devises from big monitor desktops to laptops, tablets and mobile phones. With more people using their smart phones to look up sites, mobile responsiveness of your organization’s website is more important than ever.

219 Group, Fayetteville’s very own complete marketing company, combines website design, SEO, Public Relations and Marketing. Our creative team will custom tailor your website to your business, make it user friendly, easy to understand and navigate all while keeping the complicated concepts of SEO and RWD in mind when planning the design of your business website. Located in the heart of Fayetteville in historic downtown 219 Group is the right place to go for all your company’s marketing needs.

Award Winning Graphic and Web Designers in Fayetteville, NC

awd_header

The first thing anyone does when they want to know more about a new business or organization is Google it. Is your website up to par with what viewers expect to find when they bring up your web page? It is very likely that new customers will not even find your web page buried under all of the other similar businesses on the web; that’s where 219 comes in.

219 Group is a marketing and advertising agency located in Fayetteville, NC. Here at 219 Group we know people, like really know people, we know what they want in a website and how they want it to work for them. Let our award winning graphic design team take your website to a whole other level. We will handle the work while you are busy dealing with other important matters that surround your business like taking care of your customers! By letting us handle the behind the scene stuff we’ll make you look great in the process.

After your world class web design is finished and you are happy, we will launch it and start focusing on getting you noticed on the search engines. You work hard and we want your customers and potential customers to know it. We use SEO, search engine optimization, to keep your website search engine friendly, and with a little time, your business will be on the first page of search results for your target areas.

219 Group has clients that span from Fayetteville, NC all the way to Raleigh, NC and though every client is different they all have two big things in common: us and great website results!

Are you being found online? Call us today to schedule a meeting.

Designing the Right Website for Your Business

219desweb_header

Some of the things that are considered when planning to design a website include: information architecture, website layout, colors, contrasts, fonts, photography and much more. It is a complex process using electronic files that determine how the site is navigated and looks. Website design is important for any business and should be taken seriously. Your website is an effective way to advertise your brand, products, services or special offers. Your website should be custom tailored to your business, user friendly and help the user find information that they are looking for. Your website needs to be consistent, easy to understand and should help build a positive relationship with your visitors. One of the biggest things to consider when designing a website for a business is Search Engine Optimization (SEO). Without SEO, your website will not show up on the Search Engine result page no matter how nice it looks, how user friendly it is and how appealing the Web Site design happens to be. It just won’t show up if it is not coded in a way that the search engines can read it.

Another thing that sets Web Designers apart is how they’ve mastered the craft of RWD. RWD stands for Responsive Web Design, it is the concept of designing a website that provides an optimal viewing experience, easy navigation with minimum resizing, scrolling and panning across a wide range of devices from desktop to mobile phones. Basically, the Website needs to be designed to automatically fit the device you’re viewing it on, from a widescreen monitor to a smaller laptop or tablet, to your mobile phone. Part of RWD is done by using something called the fluid grid concept and flexible images. The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels. With more people on the go and using their mobile phones to look at websites the importance of mobile responsiveness of a website cannot be stressed enough.

How can 219 Group Help?

We have the best creative team in Fayetteville, NC and we will design your website with everything carefully considered and planned. We have professional web designers. graphic designers and copy writers that truly understand SEO and will Optimize your website so that it will be one of the top results on the Search Engines. 219 Group is located in the heart of Fayetteville in historic downtown and is the right place to go for your company’s Web Site Design!

CONTACT US
102 Person St, Suite D
Fayetteville NC 28301

                <div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_21' ><div id='gf_21' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_21' id='gform_21'  action='/category/digital-solutions#gf_21'>
                        <div class='gform_body'><ul id='gform_fields_21' class='gform_fields left_label form_sublabel_below description_below'><li id='field_21_7'  class='gfield field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_21_7' >Full Name</label><div class='ginput_container ginput_container_text'><input name='input_7' id='input_21_7' type='text' value='' class='large'    placeholder='Enter Your Name'  aria-invalid="false" /></div></li><li id='field_21_8'  class='gfield field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_21_8' >Your Email</label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_21_8' type='text' value='' class='large'    placeholder='Enter Your Email'  aria-invalid="false" /></div></li><li id='field_21_4'  class='gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_21_4' >Budget<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_21_4' type='text' value='' class='large'    placeholder='Expected Budget' aria-required="true" aria-invalid="false" /></div></li><li id='field_21_10'  class='gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_21_10' >Services<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_10' id='input_21_10' type='text' value='' class='large'    placeholder='Services Requested' aria-required="true" aria-invalid="false" /></div></li>
                            </ul></div>
        <div class='gform_footer left_label'> <input type='image' src='http://www.219group.com/wp-content/uploads/2017/01/getstartedbutton.png' id='gform_submit_button_21' class='gform_button gform_image_button' alt='Submit'  onclick='if(window["gf_submitting_21"]){return false;}  window["gf_submitting_21"]=true;  ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_21"]){return false;} window["gf_submitting_21"]=true;  jQuery("#gform_21").trigger("submit",[true]); }' /> <input type='hidden' name='gform_ajax' value='form_id=21&amp;title=&amp;description=&amp;tabindex=0' />
            <input type='hidden' class='gform_hidden' name='is_submit_21' value='1' />
            <input type='hidden' class='gform_hidden' name='gform_submit' value='21' />
            
            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' />
            <input type='hidden' class='gform_hidden' name='state_21' value='WyJbXSIsIjk4YmZiNDYwZmZlOGEzMTQ2M2E3OTgyMGM2ZjgyN2RmIl0=' />
            <input type='hidden' class='gform_hidden' name='gform_target_page_number_21' id='gform_target_page_number_21' value='0' />
            <input type='hidden' class='gform_hidden' name='gform_source_page_number_21' id='gform_source_page_number_21' value='1' />
            <input type='hidden' name='gform_field_values' value='' />
            
        </div>
                        </form>
                        </div>
                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_21' id='gform_ajax_frame_21' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe>
                <script type='text/javascript'>jQuery(document).ready(function($){gformInitSpinner( 21, 'https://www.219group.com/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery('#gform_ajax_frame_21').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_21');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_21').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_21').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_21').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_21').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_21').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_21').val();gformInitSpinner( 21, 'https://www.219group.com/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery(document).trigger('gform_page_loaded', [21, current_page]);window['gf_submitting_21'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_21').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_21').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [21]);window['gf_submitting_21'] = false;}, 50);}else{jQuery('#gform_21').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [21, current_page]);} );} );</script><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 21) {if(typeof Placeholders != 'undefined'){
                        Placeholders.enable();
                    }} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [21, 1]) } ); </script>
1 Glenwood Ave, 5th Floor
Raleigh, NC 27603