What Makes an Ad Stand Out – Good Text, Display, or Video?

market-5000694_1280

As a business owner, it is important to understand the basics of what goes into a good advertisement.

All brands need promotion and the correct kind of promotion is key. In order to expand your business, it’s essential to have an effective advertising campaign. When done incorrectly, money is wasted on ineffective or poor ads. Our goal is to save money with ads and, in turn, make them more money with new clients or customers.

At 219 Group, when clients ask us “What makes a good ad?” – there is no easy answer, as it is largely based on each client. However, we will do our best to answer this in general terms.

GENERAL OVERVIEW OF ADS

It is important to understand what makes a good ad and what does not.

Good ads:

  • Call to action / tell the prospective customer to do something.
  • Engage customers based on where they are in the customer journey.
  • Regardless of channel, it seamlessly translates brand identity.

Bad ads:

  • Do not follow the rules and get disapproved.
  • No call to action / do not ask the customer to do anything.

TEXT ADS

In 2021, Google confirmed Responsive Search Ads (RSAs) are the default in new ad accounts. What this means is that strategies need to fit both formats to include the expanded text ads.

RSAs are made up of:

  • Minimum of three headlines (30 character limit each), maximum of 15.
  • Two descriptions (90 character limit each), maximum of four.
  • One path set (two 15-character addendums to your root domain)
  • Optional tracking templates.

As only the first two headlines are guaranteed to show in a text ad, it is imperative that you pin the calls-to-action in either headline one or two.

In text ads it is important to make sure each headline can stand on its own while being related to the others.

DISPLAY ADS

Display advertising is defined as a mode of online advertising where marketers use visual ads to advertise their products on websites, apps, or social media. It has been mistaken that display is only useful for remarketing; but display ads are good for various parts of the consumer’s journey. Display ads can create and build brand awareness.

The steps for display ads include creative for all the potential spots, or sacrificing some creative polish to use responsive display ads.
If you choose to opt for a responsive display ad (RDA), you are sacrificing some level of brand control in exchange for reach. These ads will open all possible placements to you.

Display and Responsive display ads require:

  • At least three images or videos, including a logo (can have up to 15 assets)
  • One long headline
  • At least one regular headline
  • At least one description
  • Business name
  • Final URL

Display ads have their own downfalls but tend to outperform traditional ads simply because they stand out. They allow more creative either from your website or social or stock images if you prefer.

Display ad tips:

  • If using video, make sure it is no longer than 15 seconds.
  • While RDAs will have a CTA button, regular display does not therefore, make sure to build a call to action button into your ad.

VIDEO ADS

Video advertising is the process of displaying ads either inside online video content. This is typically before, during or after a video stream, known as pre-roll, mid-roll and post-roll or as standalone ads.

How video ads work on Youtube:

  • Bumper: 6-second spots serving before or after the main video.
  • In-stream non-skippable: 15-second spots that serve before/during/after the main video.
  • In-stream skippable: 30+ second spots serving before/during/after the main video that can be skipped after five seconds.
  • Outstream: Video spots serving in spots other than main YouTube.

Video ad composition:

  • Video: If you selected a time-specific format, you’ll receive a warning if your video is incompatible
  • CTA: 10 characters (“Learn more” is always a good option)
  • Headline: 15 characters to position your CTA
  • Final URL: Where your clickable element will lead
  • Display URL: What the user sees (root domain is the best choice)

The most important thing to remember about YouTube is understanding what you want your audience to do. If your goal is to drive them to a landing page or website, you need to make sure they watch long enough to see the website. If the goal is sales, then do not waste time on the bumper ad for awareness and put your call to action for a sale.

WHICH AD TYPE IS BEST

To decide which ad type is best is to look at the client and goals. A great ad is the result of many things – the right target audience, the right creative and using the channel correctly.

DIGITAL MARKETING YOU CAN TRUST

At 219 Group, we do a lot of things well. Websites, landing pages, banners, newsletters, social media, mobile marketing, search engine optimization, email and paid search campaigns are the best ways to engage with customers in an increasingly digital, mobile and personalized world. We have assembled a team of professionals to create complete digital strategies and tactics that leverage all available forms of digital media at different levels of the marketing funnel.

Contact us today to see how we can work together. Give us a call at 910.483.4749.

The Best Ways to Optimize Your Blogs

219blog

Anyone that has some knowledge about SEO will tell you, writing blogs for your webpage is very important. But, not optimizing your blogs can determine whether they are beneficial or not regarding web presence. In this article we will give you the best ways to optimize your blogs, so you can see the results that you’ve been looking for.

1.    Ask Google. Doing research is very essential when writing a blog. It is always best to lookup the right keywords when you are putting together content. You can use software tools such as Google AdWords Keyword Tool to help you with this task. This software will provide you with the right keywords to boost your web presence as well give you insight on your competitors and the types of words/phrases that they are using for their site.

2.    Use Your Keywords Wisely. After you’ve found the right keywords, it is now time to implement them throughout your blog. But it is very important that you utilize them in the right places. Having an effective use of your keywords will make it much easier for search engines such as Google and Bing to pull your blog as the top result when people are researching.

Here some good place to utilize your keywords:

·         Header/Sub header

·         Introductory Sentence

·         Anchor Text

·         Title tags/meta descriptions

3.    Optimize Your Photos as Well. Putting images on your blog can be helpful as well IF they are used correctly. Each photo that you use should have the keyword in the file name as well as in the description. 

4.    Promote Your Content on Social Media. Although social media is a great platform to connect with your current and potential customers, you can also use it to promote your blogs. This is an awesome way to remind your followers that you have a blog page and more importantly IT’S FREE. When promoting your blog, make sure you provide an eye-catching post along with the link and then encourage your followers to share the post on their page as well.

Still Have Questions? Well give us a call or email us and we’ll be sure to reach out to you. We’ll be more than happy to help.

How to Have Success with Outdoor Advertising

Depositphotos_38246419_l-2015

Fact: The average American spend more time in their car, than they do reading the newspaper or watching television.

Due to social media and digital advertising, many people look at billboard advertising as obsolete or old school marketing. But the truth is, billboard advertising is still very important when promoting your business. Here are a few tips on how you can make it successful for your company.

Know Your Story

Fact: Billboard are noticed because of their message, colors (preferably bright) and graphics.

Your story is very important when developing an ad for your billboard. To create a story, you must know your company’s purpose. For instance, if you are a restaurant that caters to family dining then you should want to portray a family enjoying your restaurant’s cuisine. There should always be a message for people to grasp when driving by your billboard.

Also, keep in mind of the colors that you are using for this determines the type of emotions that will be evoked.  For instance, most restaurants use colors like red, blue, and yellow for research states that it stimulates hunger.

Keep Your Story Short, Sweet, and Memorable

Fact: 56% of Americans, this week, will talk about a funny billboard that they saw.

After finding your story, the key thing, when creating your billboard, is to keep it short, sweet, and most importantly memorable. Whether it is a catchphrase, jingle, or a pun/joke it should be something that drivers will constantly have in their head even when they are miles away from your billboard. For instance, when you hear the catchphrase I’m Lovin’ It or Have It Your Way, you instantly think about McDonald’s and Burger King. The phrase is so embedded in your subconscious that if you saw the phrase, without the company’s name, on a billboard, you would still know what restaurant it is. That should be the goal you’re reaching for when creating your billboard.

Location, Location, Location

Fact: If the billboard is in the right location, it can have more viewers than the Super Bowl.

Now that you have your story and the way you want to portray it, it is now time to pick the location of where you want the billboard to be. Picking the right location for your billboard can determine whether it will be successful or not. You do not want to waste a great ad in a bad location. When choosing, make sure you do your research. Ask about the level of traffic that the road, your billboard will be on, gets and at what specific time does it get the most. Also, if possible, ask about the other companies that had their billboard there and if it was successful.

Another important thing is to make sure your billboard is relatable to the drivers that are seeing it. If your billboard is on interstate 95, heading south, create a message for the typical driver that they can relate to. For instance, if you have a ski lodge and you want to advertise to those that are on the coast, a catchy message could be “Miss the Waves and Hit the Slopes”.

Fact: 219 Group can help.

Creating and designing a billboard can be tough but 219 Group can help. We have years of experience of working with different companies and can show you examples of billboards ads that we have designed over the years. Give us a call or fill out a quote form to see how we can help.

CONTACT US
102 Person St, Suite D
Fayetteville NC 28301
<script type="text/javascript">var gform;gform||(document.addEventListener("gform_main_scripts_loaded",function(){gform.scriptsLoaded=!0}),window.addEventListener("DOMContentLoaded",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener("DOMContentLoaded",o):document.addEventListener("gform_main_scripts_loaded",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook("action",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook("filter",o,n,r,t)},doAction:function(o){gform.doHook("action",o,arguments)},applyFilters:function(o){return gform.doHook("filter",o,arguments)},removeAction:function(o,n){gform.removeHook("action",o,n)},removeFilter:function(o,n,r){gform.removeHook("filter",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+"_"+e.length),gform.hooks[o][n].push({tag:i,callable:r,priority:t=null==t?10:t})},doHook:function(n,o,r){var t;if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[n][o]&&((o=gform.hooks[n][o]).sort(function(o,n){return o.priority-n.priority}),o.forEach(function(o){"function"!=typeof(t=o.callable)&&(t=window[t]),"action"==n?t.apply(null,r):r[0]=t.apply(null,r)})),"filter"==n)return r[0]},removeHook:function(o,n,t,i){var r;null!=gform.hooks[o][n]&&(r=(r=gform.hooks[o][n]).filter(function(o,n,r){return!!(null!=i&&i!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][n]=r)}});</script>
                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_21' ><div id='gf_21' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_21' id='gform_21'  action='/category/advertising#gf_21' >
                        <div class='gform_body gform-body'><ul id='gform_fields_21' class='gform_fields left_label form_sublabel_below description_below'><li id="field_21_7"  class="gfield field_sublabel_below field_description_below hidden_label gfield_visibility_visible"  data-js-reload="field_21_7"><label class='gfield_label' for='input_21_7' >Full Name</label><div class='ginput_container ginput_container_text'><input name='input_7' id='input_21_7' type='text' value='' class='large'    placeholder='Enter Your Name'  aria-invalid="false"   /> </div></li><li id="field_21_8"  class="gfield field_sublabel_below field_description_below hidden_label gfield_visibility_visible"  data-js-reload="field_21_8"><label class='gfield_label' for='input_21_8' >Your Email</label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_21_8' type='text' value='' class='large'    placeholder='Enter Your Email'  aria-invalid="false"   /> </div></li><li id="field_21_4"  class="gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible"  data-js-reload="field_21_4"><label class='gfield_label' for='input_21_4' >Budget<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_21_4' type='text' value='' class='large'    placeholder='Expected Budget' aria-required="true" aria-invalid="false"   /> </div></li><li id="field_21_10"  class="gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible"  data-js-reload="field_21_10"><label class='gfield_label' for='input_21_10' >Services<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_10' id='input_21_10' type='text' value='' class='large'    placeholder='Services Requested' aria-required="true" aria-invalid="false"   /> </div></li></ul></div>
        <div class='gform_footer left_label'> <input type='image' src='http://www.219group.com/wp-content/uploads/2017/01/getstartedbutton.png' id='gform_submit_button_21' class='gform_button button gform_image_button' alt='Submit'  onclick='if(window["gf_submitting_21"]){return false;}  window["gf_submitting_21"]=true;  ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_21"]){return false;} window["gf_submitting_21"]=true;  jQuery("#gform_21").trigger("submit",[true]); }' /> <input type='hidden' name='gform_ajax' value='form_id=21&amp;title=&amp;description=&amp;tabindex=0' />
            <input type='hidden' class='gform_hidden' name='is_submit_21' value='1' />
            <input type='hidden' class='gform_hidden' name='gform_submit' value='21' />
            
            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' />
            <input type='hidden' class='gform_hidden' name='state_21' value='WyJbXSIsIjk4YmZiNDYwZmZlOGEzMTQ2M2E3OTgyMGM2ZjgyN2RmIl0=' />
            <input type='hidden' class='gform_hidden' name='gform_target_page_number_21' id='gform_target_page_number_21' value='0' />
            <input type='hidden' class='gform_hidden' name='gform_source_page_number_21' id='gform_source_page_number_21' value='1' />
            <input type='hidden' name='gform_field_values' value='' />
            
        </div>
                        </form>
                        </div>
                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_21' id='gform_ajax_frame_21' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe>
                <script type="text/javascript">
/* <![CDATA[ */
 gform.initializeOnLoaded( function() {gformInitSpinner( 21, 'https://www.219group.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery('#gform_ajax_frame_21').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_21');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_21').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_21').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_21').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_21').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_21').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_21').val();gformInitSpinner( 21, 'https://www.219group.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery(document).trigger('gform_page_loaded', [21, current_page]);window['gf_submitting_21'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_21').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_21').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [21]);window['gf_submitting_21'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_21').text());}, 50);}else{jQuery('#gform_21').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [21, current_page]);} );} ); 
/* ]]> */
</script>

1700 Glenwood Ave, Suite 201
Raleigh, NC 27608