If you’ve read any of our previous blogs, you would have seen where we constantly discuss the importance of a company having a website. But we never discuss the importance of how your website should look. When it comes to reaching a larger demographic, having a website is great but making sure those individuals stay on your site and continue to visit all depends on the design. In this article we will discuss a few elements that can determine the success of your website, regarding design.
Easy to Navigate: The more pages that your website has the more important that it is easy to navigate. When designing your website, you want to make sure your navigation bar is labeled correctly and is also placed where individuals can see it, which is particularly at the top of the page or on the right-hand side. Simple is always better, so try to avoid art typefaces for labels.
Balance of Content and Visuals: There must be the right balance of content and visuals when designing your website. While you don’t want your website to be filled with just content, you also don’t want it to be filled with just images and videos. Both scenarios can discourage someone from revisiting your site or staying on there for a long period of time.
Consistent Brand: When you think of the McDonald’s logo, not only do you think of the golden arches but also its colors, red and yellow. McDonald’s is very consistent with those colors from their uniforms, to their packaging, to even their website. The colors of your website should be consistent with your logo, this will continue to remind visitors of your brand. For instance, look at our website for example. Our logo color is orange, and as you can see, when you are going through our website, orange implemented on each page.
We Can Help: Our web designers, at 219 Group, are well experienced and have designed over a hundred websites for different businesses. Give us a call to see how we can help!