Responsive Web Design – not just an option, a necessity

“Your site doesn’t sit on a desk anymore” -Sparkbox

It used to be if you had a website you only had to design a website that would be seen from a computer, either a desktop or a laptop. Now with the invention of smart phones, netbooks, and tablets you have no way of knowing on what platform your customers are using to view your site.There are countless different versions of the before mentioned products. Companies offer several different sizes of tablets or smart phones and all with different screen sizes. It used to be enough just to create a “mobile version” site but on different platforms this type of design can make viewing and navigating the site needlessly difficult. Responsive design was created to help solve these problems. Instead of designing a website for each individual platform, why not just design one website that “responds” to the platform used and resizes the website to accommodate the resolution needs of each individual platform.

Responsive web design is a web design approach aimed at crafting sites to provide an optimal viewing experience, easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices. If a user switches from a laptop to an iPad, the website will automatically switch to accommodate the resolution, image size and scripting abilities. It also involves resizing the website when Apple users switch their devices from portrait to landscape mode. Though these details might seems small, responsive website design can provide a pleasant user experience that draws in potential customers that are using mobile devices and since mobile users are a growing marketing platform, having a responsive website can help extend your content to a targeted audience.

Do you need to make your site responsive for your audience, Contact Us now and get a free quote.

Five things to remember when branding your company

While there are countless things to do when it comes to branding your company, we’d like to offer these five tips:

  • Keep in mind that your company’s identity is mainly for your customers. Your brand is what your customers see and identify with when they think of your company. In today’s world, having a memorable logo is important for brand recognition. Consumers can start to attach meaning to these logos.
  • Keep it related to your company. Make sure it reflects the aesthetic your company has or that you are striving for it to reflect. This is so you have a powerful design that does not confuse your customers. Remember that your logo and your brand is usually the first thing a customer sees, and that they generate their impression of your company from this. Your design needs to make a memorable first impression.
  • Keep it clean. Adding too many design elements can confuse consumers and make your identity look messy and unprofessional. It may be tempting to make a design which incorporates more in it, but less is better. You need consumers to see your company as professional, and that means making your logo and branding look clean and professional. Remember the old adage “Keep it Simple Stupid”.
  • Keep it continuous. Don’t change your design when you change mediums. Keep the design the same when you go from business cards, to flyers, to social media graphics. Show in your graphics that they are all part of a whole encompassing design that is your brand identity. This way, customers can identify your company no matter what medium you use.
  • Don’t be afraid to get creative. There are more than just a few ways to brand and market a company. Make sure you are on the lookout for unique ways to brand your company. Doing something that no one else has done will go a long way in making sure people who see your brand will remember your company.

Branding with 219group can give you the creativity + results your business needs.

“If you do it right, it will last forever.” – Massimo Vignelli.

CONTACT US
102 Person St, Suite D
Fayetteville NC 28301

                <div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_21' ><div id='gf_21' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_21' id='gform_21'  action='/category/digital-solutions/page/2#gf_21'>
                        <div class='gform_body'><ul id='gform_fields_21' class='gform_fields left_label form_sublabel_below description_below'><li id='field_21_7'  class='gfield field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_21_7' >Full Name</label><div class='ginput_container ginput_container_text'><input name='input_7' id='input_21_7' type='text' value='' class='large'    placeholder='Enter Your Name'  aria-invalid="false" /></div></li><li id='field_21_8'  class='gfield field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_21_8' >Your Email</label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_21_8' type='text' value='' class='large'    placeholder='Enter Your Email'  aria-invalid="false" /></div></li><li id='field_21_4'  class='gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_21_4' >Budget<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_21_4' type='text' value='' class='large'    placeholder='Expected Budget' aria-required="true" aria-invalid="false" /></div></li><li id='field_21_10'  class='gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_21_10' >Services<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_10' id='input_21_10' type='text' value='' class='large'    placeholder='Services Requested' aria-required="true" aria-invalid="false" /></div></li>
                            </ul></div>
        <div class='gform_footer left_label'> <input type='image' src='http://www.219group.com/wp-content/uploads/2017/01/getstartedbutton.png' id='gform_submit_button_21' class='gform_button gform_image_button' alt='Submit'  onclick='if(window["gf_submitting_21"]){return false;}  window["gf_submitting_21"]=true;  ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_21"]){return false;} window["gf_submitting_21"]=true;  jQuery("#gform_21").trigger("submit",[true]); }' /> <input type='hidden' name='gform_ajax' value='form_id=21&amp;title=&amp;description=&amp;tabindex=0' />
            <input type='hidden' class='gform_hidden' name='is_submit_21' value='1' />
            <input type='hidden' class='gform_hidden' name='gform_submit' value='21' />
            
            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' />
            <input type='hidden' class='gform_hidden' name='state_21' value='WyJbXSIsIjk4YmZiNDYwZmZlOGEzMTQ2M2E3OTgyMGM2ZjgyN2RmIl0=' />
            <input type='hidden' class='gform_hidden' name='gform_target_page_number_21' id='gform_target_page_number_21' value='0' />
            <input type='hidden' class='gform_hidden' name='gform_source_page_number_21' id='gform_source_page_number_21' value='1' />
            <input type='hidden' name='gform_field_values' value='' />
            
        </div>
                        </form>
                        </div>
                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_21' id='gform_ajax_frame_21' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe>
                <script type='text/javascript'>jQuery(document).ready(function($){gformInitSpinner( 21, 'https://www.219group.com/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery('#gform_ajax_frame_21').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_21');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_21').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_21').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_21').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_21').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_21').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_21').val();gformInitSpinner( 21, 'https://www.219group.com/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery(document).trigger('gform_page_loaded', [21, current_page]);window['gf_submitting_21'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_21').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_21').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [21]);window['gf_submitting_21'] = false;}, 50);}else{jQuery('#gform_21').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [21, current_page]);} );} );</script><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 21) {if(typeof Placeholders != 'undefined'){
                        Placeholders.enable();
                    }} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [21, 1]) } ); </script>
1 Glenwood Ave, 5th Floor
Raleigh, NC 27603