Email, Social, and Mobile Are Marketers’ 2013 Budget Priorities
Read more: http://www.marketingprofs.com/charts/2012/9689/email-social-and-mobile-are-marketers-2013-budget-priorities-for-2013#ixzz2EwiaTYsl
If you didn’t know before, well now should be the time to listen to what the others are putting their money into in 2013. Most businesses large and small are going to take most of the marketing budget viral this year. Email, social media and few other places are going to grow in the world of advertising. This shouldn’t be a shock to many as the Facebook has a population of almost one billion people. The target audiences are the main users of college students and recent grads, but now it’s not just your high school of college buddy on Facebook, Twitter and other social media sites. Your grandma and her bridge buddies are also using these sites to stay connected to family and friends. While many people are making changes in the way they live with getting rid of cable TV, internet costs are still low and social media sites are still free to use. So why not put more money into something that millions will see instead of a small age group at certain times of the day!
Almost 56% of marketing executives plan to beef up their viral ads and spend even more on social media sites. This shouldn’t be any stunning news to the world but for those of you who think that Facebook, Twitter and other sites like these won’t make you money, that no one pays attention, you might want to think again. This is the best place for customers to tell everyone what they think of your product and business, word of mouth isn’t just passed on the street anymore. It’s now passed by a few comments from ones experience with your brand or company. When you are active in the community, even online people see you are one of them, and that you care about the product, the company and the customer.
The top 4 areas that many will use in 2013 will be Email Marketing, Social Media, Mobile Devices, and SEO. Direct mail, and many tradeshows and events will take the back seat this year as the cost on those is larger than to the ones like email and social media. Take a look at what others are doing online and don’t’ be the last one to jump into SEO, and social media. Make 2013 a year for you and make sure you stay in the game.