Creating Websites That Aren’t Just Pretty

Website Design

Website Design has come a long way in the last three decades. Gone are the days of blue hyperlinks on a white screen, adding sparkly clip art and visitor counters to the bottom of personal websites, design element spacing issues on the homepage, and flash websites, which looked good on computer screens but didn’t translate to better search engine optimization because of lack of written content and also, simply caused mobile users frustration when the websites didn’t work on their phones.

One thing has not changed in regards to website design over time though. The very vast majority of website designers have always created their websites with the goal of their websites looking good. Website visitors appreciate pretty websites, and it is just common sense that websites that are aesthetically pleasing and simple in their functionality drive up more website traffic than websites that are not.

219 Group makes pretty websites. We want customers drawn to your business website because it looks good. We want your website visitors to appreciate your websites functionality. We certainly want them to get what they are looking for when they visit your website. Yes, 219 Group makes pretty websites all day long.

The thing is though, the website designers at 219 Group know that creating a pretty website is not enough for your business or organization to be successful on the internet. Our web design team goes several steps forward from simply beautiful design. Our websites are custom made to bring you success. That is why we also concentrate on Search Engine Optimization strategies to help your website visitors find your website when they search for the services you provide. If you are a solar power company in Fayetteville, North Carolina, we want people to find you first when they search for solar panels in Fayetteville.

That is also why 219 Group ensures that our websites are designed to react to the screen size of whatever device they are being viewed on. More people are using smartphones to search the internet today than any other device. We understand that your website has to look good and function correctly then too.

Our talented team of website designers at 219 Group go above and beyond to create websites for our clients that function well, increase your internet visibility, handle any user safety concerns you may have, and also look pretty. No sparkly clip art needed.

Success Begins With A Great Logo Design

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The importance of great logo design for a business or organization simply cannot be overstated. If you do not believe us, just google logo design fails and you will see what we mean. For many of your key audience your logo design will be their first impression of your business or organization. You know how they say that a picture is worth a thousand words? A good logo is vital to your marketing strategy. Believe it or not, your logo could turn people away from your business or organization before you ever have a chance to interact with them. When it comes to your branding, your logo is one element that you do not want to get wrong.

The creative team at 219 Group includes graphic designers who create award winning marketing materials for a living. It’s what we do. Your logo design will become a huge part of your business or organization’s identity. People will know you by your logo. Our graphic designers will carefully craft a logo that is smart and well thought out, with input from you. We won’t settle until we get your logo right.

Our team will not stop there though. Our talented team will handle all of your branding needs including everything from stationary to brochures, billboards, business cards, menus, invitations, t-shirts, even beer bottle labels! If there is a marketing material that you can come up, chances are we can create it. We will ensure that your brand is seamless, between marketing materials, your website and your social media presence.

Business branding and corporate identity marketing come easy to us. Our marketing clients range from government organizations to popular local restaurants, from family entertainment businesses to education services and so much more. In this growing economy, where small businesses are popping up everyday, you will want to make sure that your logo design and your branding strategy work for you and get you the right kind of attention. 219 group can do that for you.

Are you ready to make a statement with your logo design and marketing strategy? Call 219 Group today and let’s get started! Your business logo does not have to be another logo design fail.

 

How to Design the Perfect Product Label

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You may not know it, but the look and the design of your product determines the future outcome of it and if it will be successful. In any product market that you dive into, it will be competitive, and shoppers do not have time to research every product that is presented to them. So, they will more and likely pick up the product that appeals to their eye the most.

That is why it is very important that you have the perfect product label when selling.

In this article, we will list a few tips on how to design the best product label. Whether you are just entering a competitive market or a veteran that has room for improvement, this article can help.

In Living Color

The colors that you use when designing your label is essential because each color conveys a message. The right color can either add a striking look to your product and make it stand out on the shelves or it can make it invisible amongst your competitors. So, it is important that you don’t just use your favorite color when designing the label but instead use research.

Ask yourself “What message am I trying convey with this color?”

Here is a list of messages that each color conveys.

Yellow: Happy, Soft, and Full of Energy.

Orange: Friendly, Change

Red: Bold and Exciting

Green: Growth and Refreshing

Blue: Calming and Dependable

Purple: Creative and Mystic

Black: Elegant, Edgy, and Simple

Choosing the Right Font

Unlike your high school/college days, Times New Roman is not always the go to when choosing a font. When designing your label, you want to choose a font that complements both your color and brand. If you were designing a label for a kids’ cereal, you wouldn’t choose an Calibri font. For it can be too serious and might not catch the eye of children. Instead you would look for a more fun/inviting font that will stand out to both kids and parents.

Find a font that is unique and eye catching but can be readable a mile away.

“… a thousand words”

A picture is worth a thousand words and the picture/image that you use when designing your label determines what those words are.  Just like when you are choosing the right color or font, there must be research involved. Look at your competitors and see what type of graphics or images that they are using and seek inspiration from that.

Again, using research and not just your opinion is critical when designing a product label. What looks good to you may not look good to your consumers. At 219 Group, we do thorough research to create a product label that fits your company’s culture and that conveys a message that you want to deliver. Call us!

Why User Experience (UX) is important to your web site

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As a business with an online presence, you have heard from all the reputable sources that SEO is a key part of your business. Internet and search marketing also play a huge role in building a successful business. We cannot deny the importance of good search engine optimization and a strong supporting campaign. These are the things that will pull customers to your website. However, what does your website say once your customer arrives? Generally more important than the information itself is how the end user access it.

User experience is what will keep your customers both happy and returning. Now, more than ever, users engage with their favorite brands through the internet. Your customers are not just using your websites they are reviewing them and sharing their experiences with the world at large through the power of social media. To disregard this is a huge misstep that may cost you customers and eventually your business. Gone are the days when you only needed to focus on creating a visually appealing website, now it needs to be easy to navigate as well.

The design of a website’s navigation has a bigger impact on success or failure than almost any other factor. It affects traffic and search engine rankings. It affects conversions and user-friendliness. Yes, marketing is about differentiation, but your navigation style isn’t the place to do it. Your goal is to help people find your content, not show them a new way to get around a website. Website navigation mistakes are expensive and avoidable. One mistake could affect both search rankings and user friendliness.  

The data shows that user experience is a key differentiator between business that succeed and those that fail. Customer happiness is a leading indicator of the future health of any company. If you are making people happy, and continually invest and innovate to make people happy, then they will keep giving you their money for your product or service. It’s such a simple equation that it goes without saying, and because it goes without saying it is often forgotten. Make your website experience work well for both human visitors and search engine programs. Your customers and your analytics will thank you for it!

Award Winning Graphic and Web Designers in Fayetteville, NC

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The first thing anyone does when they want to know more about a new business or organization is Google it. Is your website up to par with what viewers expect to find when they bring up your web page? It is very likely that new customers will not even find your web page buried under all of the other similar businesses on the web; that’s where 219 comes in.

219 Group is a marketing and advertising agency located in Fayetteville, NC. Here at 219 Group we know people, like really know people, we know what they want in a website and how they want it to work for them. Let our award winning graphic design team take your website to a whole other level. We will handle the work while you are busy dealing with other important matters that surround your business like taking care of your customers! By letting us handle the behind the scene stuff we’ll make you look great in the process.

After your world class web design is finished and you are happy, we will launch it and start focusing on getting you noticed on the search engines. You work hard and we want your customers and potential customers to know it. We use SEO, search engine optimization, to keep your website search engine friendly, and with a little time, your business will be on the first page of search results for your target areas.

219 Group has clients that span from Fayetteville, NC all the way to Raleigh, NC and though every client is different they all have two big things in common: us and great website results!

Are you being found online? Call us today to schedule a meeting.

Designing the Right Website for Your Business

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Some of the things that are considered when planning to design a website include: information architecture, website layout, colors, contrasts, fonts, photography and much more. It is a complex process using electronic files that determine how the site is navigated and looks. Website design is important for any business and should be taken seriously. Your website is an effective way to advertise your brand, products, services or special offers. Your website should be custom tailored to your business, user friendly and help the user find information that they are looking for. Your website needs to be consistent, easy to understand and should help build a positive relationship with your visitors. One of the biggest things to consider when designing a website for a business is Search Engine Optimization (SEO). Without SEO, your website will not show up on the Search Engine result page no matter how nice it looks, how user friendly it is and how appealing the Web Site design happens to be. It just won’t show up if it is not coded in a way that the search engines can read it.

Another thing that sets Web Designers apart is how they’ve mastered the craft of RWD. RWD stands for Responsive Web Design, it is the concept of designing a website that provides an optimal viewing experience, easy navigation with minimum resizing, scrolling and panning across a wide range of devices from desktop to mobile phones. Basically, the Website needs to be designed to automatically fit the device you’re viewing it on, from a widescreen monitor to a smaller laptop or tablet, to your mobile phone. Part of RWD is done by using something called the fluid grid concept and flexible images. The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels. With more people on the go and using their mobile phones to look at websites the importance of mobile responsiveness of a website cannot be stressed enough.

How can 219 Group Help?

We have the best creative team in Fayetteville, NC and we will design your website with everything carefully considered and planned. We have professional web designers. graphic designers and copy writers that truly understand SEO and will Optimize your website so that it will be one of the top results on the Search Engines. 219 Group is located in the heart of Fayetteville in historic downtown and is the right place to go for your company’s Web Site Design!

Rebranding starts with your logo

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Located in the heart of downtown Fayetteville, NC the 219 Group is never far from the action. 219 Group specializes in many advertising and marketing services among these is Graphic Design. 219 is home to an award-winning graphic design team that strives to get you noticed with creative, innovative, and eye-catching designs. Our graphics team will take your brand from ordinary to extraordinary with fresh, new designs that are sure to appeal to any audience. Our designs can be found in all mediums including television, radio, digital, custom print materials such as brochures, pocket folders, billboards and other varies marketing outlets. Our designers excel at developing content that maximizes marketing strategies and boosts your web presence.

One of the single most important tools your company or organization can have is a logo, but not just any logo. Logos need to be unique, attention-grabbing and left to the professionals (that’s us!). If you already have a logo, but it’s missing that wow factor.. that is no problem for us! Our design team has got you covered. Along with revamping your logo, it might just be time to rebrand yourself. Rebranding can be stressful if you try to go it alone, but 219 Group can see you through all the way to the finished product with minimal stress on your part.

When asked why is a logo important to your brand, our graphic designers had this to say:

“It’s how you present yourself to the world, your logo is the first impression, like a book cover.”

“It is the reference point from which the entire brand is created. It is the first thing people see of your brand and what that logo says about you could easily make or break your brand.”

“Your logo is your number 1 identifier. It is the nexus of your brand. Eventually, your logo will bond your brand’s name to success or failure. “

Once your logo and branding are ready for publication, our in-house advertising professionals can help you get the word out. At 219 we understand that advertising is not one-size-fits-all and that taking the time to really establish a relationship with the consumers that matter the most to your brand is a crucial part of being successful.

Three Rules to Building a Successful Brand

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“A brand is a story that is always being told.”

-Scott Bedbury

Branding is an essential part of building a company and at 219 Group we offer full branding development services to our clients. Help on logo design, business identity, and a polished look is what we do best! We always make sure your branding kit is complete with business cards, letterheads and stationary. We make it our mission to make your brand successful in its market. Here are three rules to keep in mind when defining your brand.

Define your Services + Products

One of the most important factors to having a successful brand is defining what your product or service has to offer. Once that is defined then you can find your space in the correct market and discover the needs and concerns of your target audience.

Know your Mission, Values, and Goals

When thinking of your brand you must think of it as a person. Just like any individual that wants to be successful in life, we all have goals, values, and a mission. What are your company’s goals? What does your company value? What is your mission statement?  Goals are something that is often overlooked by many start-up companies by thinking “being successful” is the ultimate goal, but it shouldn’t be. Create a plan along with a timeline of when you would like certain goals to be completed. This helps you to remain focused throughout the process and to stay on task with your mission.

Take Risks!

Being innovative and bold is what it takes to differentiate yourself from your competitors, so never be scared to take risks. At 219, we challenge each one of our clients with creative and daring ideas in hopes of impressing their target audience and making their brand a household name.

Feelings, Emotion and Graphic Design

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As the world becomes more connected, attention spans shorten, and Kanye West gets a little crazier, the importance of having good graphic design becomes increasingly apparent. In a nutshell, graphic design is the presentation of ideas and information in a visually engaging manner.

Some people think graphic design only has to do with websites and how they look, but these designs are present everywhere, from newspapers to magazines to posters. When a company takes an ad out in a magazine, the difference between having a page of text regarding the product versus having an image that represents the product is immense. No one wants to sit and read through lines and lines of text (like what you’re doing right now!). They want to look at an interesting graphic that conveys feelings and emotions, and attracts them to the brand. For example, when someone looks at Nike graphic designs, they feel the energy and active lifestyle that is represented, and the feeling that they can do it.

Good graphic design, such as an iconic logo, makes a great first impression on customers, businesses and any one else who looks at it. Having a cheap, poorly made logo would cast an unfavorable light on a business, especially when a customer is trying to decide between competitors. Graphic design also helps communicate a business’ message to its customer, whether it be playful and friendly, or serious and corporate.

So what does someone do when they need high quality graphic designs for their company? They come on over to 219 Group! Out of 10,000 entries, 219 group was chosen by Graphic Design USA to receive three Certificates of Excellence for Graphic Design Awards in the areas of branding, brand identity, and print design. What makes us so good? We use an award winning team to work on visual designs with intent and purpose, specializing in dynamic graphics for web design, social media, traditional marketing, and print. With such a wide range of forms, our designs always come with the audience in mind. There’s no sense trying to describe a picture on a radio ad. Our highly qualified team also helps in brand development. Whether you want to design a logo, fine tune your brand, or simply create some branded stationery, we are there to help, with great graphic designs.

CONTACT US
102 Person St, Suite D
Fayetteville NC 28301
1.910.483.4749
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