Branding

Do you own a business and want to makeover your existing website? Maybe you're thinking about starting a Raleigh business and you need help to create brand awareness and grow your company. Look no further than 219 group! Our creative team of marketing, advertising, and public relations experts will create the vision and growth you've imagined. We do it all and we do it well. We're happy to serve Raleigh and nearby areas including Chapel Hill, Carrboro, Hillsborough, and Fuquay-Varina. Digital Marketing in Raleigh Here at 219 group, we use advanced digital marketing strategies to increase awareness of your brand for your target audience. We build vibrant, interactive websites to engage customers, create paid search campaigns, and ensure your business is seen in search results with current SEO strategies. Social Media Marketing in Raleigh It's not just about posting on Facebook and Twitter. Our marketing team will develop your online presence to create brand awareness and...

Is your business not getting the results you wanted? Or are you wondering what's going to put you above and beyond your competitor down the street? Sometimes questions like these can be answered simply by hiring the right people. If you want results that you can see, 219 Group is who you're looking for. Located in the center of downtown Fayetteville, NC with many clients spread throughout the city, you could easily call us the heartbeat of the city. 219 group specializes in advertising, marketing, graphic design, logo design, public relations, social media marketing, and more. If you're looking for an agency that can handle it all without taking up a lot for your time, 219 group is your place. Whether you need to revamp your logo or completely shake up your style in order to attract new customers, 219 Group has got you covered. When we take on a new...

Content Marketing continues to grow and now it is used by prominent businesses throughout the world. Here are some Content marketing trends to look for in 2017 and beyond. Native Advertising is a very hot topic in digital media right now. Native Ads perform better than traditional displays especially on mobile devices. Native Ads are a form of advertising meant to blend into the page as regular content. According to surveys, consumers generally have a positive attitude towards this type of advertising.  This has caught the attention of businesses and marketers, the result being a huge spike in Native Advertising Revenue over the last few years and expected growth in 2017 and beyond. Live Streaming marketing is also growing; this has become an effective way to move people to action and has the potential of having a great return on your investment (ROI).  Live streaming is expected to gain popularity in the...

Located in the heart of downtown Fayetteville, NC the 219 Group is never far from the action. 219 Group specializes in many advertising and marketing services among these is Graphic Design. 219 is home to an award-winning graphic design team that strives to get you noticed with creative, innovative, and eye-catching designs. Our graphics team will take your brand from ordinary to extraordinary with fresh, new designs that are sure to appeal to any audience. Our designs can be found in all mediums including television, radio, digital, custom print materials such as brochures, pocket folders, billboards and other varies marketing outlets. Our designers excel at developing content that maximizes marketing strategies and boosts your web presence. One of the single most important tools your company or organization can have is a logo, but not just any logo. Logos need to be unique, attention-grabbing and left to the professionals (that’s us!). If...

In a world ruled by technology, emails have become the foundation of all business and personal communication. Years ago, as Google became the leading search engine being used and AOL mail was the go-to emailing service, Yahoo was born.  As emailing grew in popularity, Google and Yahoo created emailing services known as “Yahoo Mail” and “Gmail." Google emerged as the front-runner, just as everyone expected. Acting as the world's default search engine, it was only right that Gmail became the default email service for the business professional world. Services like folder organization, snoozing abilities, up to 15gb of free storage, and the ability to customize your address using your own domain name make Gmail the perfect choice for your business. Do you have multiple devices that you use daily? Maybe a phone, tablet, and a laptop? Google Apps like Gmail, Google Calendar and Google Keep cater to people like you by being able to...

While social media is an incredible tool to use when promoting your brand it can also be a double edged sword. It can give your brand a boost with potential customers but it can also be damaging to your brand’s image if it is used the wrong way. Here are five crucial tips to follow to make sure you are socially successful. Knowing Your Target Audience Before posting anything you must know who your target audience is. You never want to post the wrong thing for the wrong group of people. Do research on what your target audience members like to post on social media and find a way to craft your post in that same manner. Researching After realizing who your target audience is, take notes on what other businesses are doing. This will help you understand the dos and don'ts of promoting your brand on social media. Creating a Hashtag Starting a hashtag is...

“A brand is a story that is always being told.” -Scott Bedbury Branding is an essential part of building a company and at 219 Group we offer full branding development services to our clients. Help on logo design, business identity, and a polished look is what we do best! We always make sure your branding kit is complete with business cards, letterheads and stationary. We make it our mission to make your brand successful in its market. Here are three rules to keep in mind when defining your brand. Define your Services + Products One of the most important factors to having a successful brand is defining what your product or service has to offer. Once that is defined then you can find your space in the correct market and discover the needs and concerns of your target audience. Know your Mission, Values, and Goals When thinking of your brand you must think of it as...

As the world becomes more connected, attention spans shorten, and Kanye West gets a little crazier, the importance of having good graphic design becomes increasingly apparent. In a nutshell, graphic design is the presentation of ideas and information in a visually engaging manner. Some people think graphic design only has to do with websites and how they look, but these designs are present everywhere, from newspapers to magazines to posters. When a company takes an ad out in a magazine, the difference between having a page of text regarding the product versus having an image that represents the product is immense. No one wants to sit and read through lines and lines of text (like what you're doing right now!). They want to look at an interesting graphic that conveys feelings and emotions, and attracts them to the brand. For example, when someone looks at Nike graphic designs, they feel the...

The past few years have led to a transition in the marketing industry. Detached advertisements are no longer successful. The millennial generation is focused on receiving an experience rather than the product itself. This result has lead to a transition towards an interactive customer experience. Marketers must focus on relevance, context, and effective delivery. Social media is one platform that is growing in this industry. Consumers feel engaged by social media interaction. The objective of a social media strategy for many businesses is to increase the reach and visibility of their company. The challenge involved with social media, is creating a customized platform. Find your audience: It is tempting to follow what is trending in popular culture and jump on whatever platform is being talked about the most. Maximizing your social media use means choosing those platforms and practices that suit your core business strategy. Utilizing analytics can help you discover your target...

Today’s average customer doesn’t just want to know where your business is located, they want to know turn-by-turn directions at their fingertips, what to expect when they arrive, and if others customers had a positive experience with your business. With the simple click of a button, your customers can readily see all of this information in one place, Google My Business. When someone needs information they Google it. “I Googled it” is even used as a common phrase in today’s language. Not all people believe in Facebook or Instagram, but everyone believes in Google. A potential customer can just about Google any service at any time with the convenience of their smart phone. So why should your business be on Google My Business? Locality When your potential customer is looking for your services in the area, they are able to find you with ease. Your address and services will pop up immediately for the...

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