Why You Need A Mobile Site For Your Business

Having a mobile site is the new black.  According to comScore, smart phones comprise 35% of the U.S. mobile market with the slice of the pie projected to overtake the majority in less than a year.  Google has reported 95% of smart phone users have searched for local information.  So, why you ask, does your business need a mobile site?  Especially since you already have a perfectly good site that looks amazing on your desktop, well … here’s why you need a mobile site for your business:

-Browsers do not work the same way on your mobile device as they do on your desktop.  The screens are much smaller so images appear differently.  Also, your phone or mobile device works off a lot less processing power than a computer.  If your site is taking too long to load on the phone, people will likely move on to your competitors site.

-Analytics don’t lie. If you want to track traffic to your website accurately, you should include how many people are accessing the site from their phones, which means a separate url for the mobile version.  It’s helpful when devising digital marketing and over all marketing strategy.  You might find a whole pool of people you’ve mostly ignored by not catering to their primary web use.

-Web experience: ever try and visit & site and get so frustration with how difficult it is to navigate, how long it’s taking to load, or how the layout just isn’t easy?  That’s what people are getting when they click on your desktop designed site on their mobile phone.  Plus, as the mobile population increases on a daily basis, search engines are investing heavily in developing faster and better tools to meet mobile search demand.  This means that if someone is searching from a mobile device, mobile sites could be weighted more heavily in the results so the experience is smoother for the user.

-Get ahead: not everyone is doing it yet.  Mobile web design and ease is still an emerging market.  Why bring this up?  Because your competitors may not be doing it, and isn’t better to stay ahead of the curve rather than trying to play to catch up?

-Increased reach: if someone’s searching your business or service from a mobile device, don’t leave them out.  By including them, you’re increasing your reach and there’s no downfall to that.

Ask us today about our mobile site designs for your business.