twitterYou’re a business and you have a twitter account.  Great.  You tweet about your specials, your company changes, etc.  Great.  But now what?

The same principal holds to twitter as other social media platforms: who cares what you’re saying if no one’s listening.  Fortunately, twitter is one of the best (and easiest) ways to get involved.  Here’s how:  hashtags.

Hashtags are used on twitter as searchable keywords included in your message.  They’re also used to create strings of conversation people can find quickly.  Enter: twitter chats.  Twitter chats are opportunities for people to chat about a specific topic with others.  A bit more about that later.  First, how does this all relate to your business twitter account?  It’s an easy way to reach out, get contacts (new business), and learn along with others within your field.

Start by compiling a list of 5-6 twitter hashtags your business targets or would be interested in.  For example, a marketing company might want to look at the twitter hashtags: #socialmedia, #marketing, #SM, #onlinemarketing, etc.  The twitter hashtags will be specific for your company or industry and it might take some time on twitter to get the feel for them.  Once you have a list, start searching the twitter hashtags regularly and see what people are saying.  The goal is to find helpful articles, blogs, videos and industry expert in your field of interest via twitter; then, start networking, tweeting, talking, and communicating within your field.  Offer your expertise, comments, suggestions and discussions.

Once you’ve started talking with industry experts on twitter, you’ll probably find a twitter chat that happens regularly surrounding your industry.  They may be moderated by an industry leader, or have a guest moderator weekly.  There are twitter chats for everything from social media, marketing, business to business chats, small business tips to customer service and leadership twitter chats.  You can use the Twitterchat.com app to help you streamline your experience.

Are you already a twitter chatter?  Or are you ready to get involved?  Tell us about your experiences twitter chatting at Facebook.com/219Group or @219Group.  Have questions about getting your business involved in twitter or social media?  Connect with us by clicking here.

CONTACT US
102 Person St, Suite D
Fayetteville NC 28301

                <div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_21' ><div id='gf_21' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_21' id='gform_21'  action='/twitter-how-to-get-involved-beyond#gf_21'>
                        <div class='gform_body'><ul id='gform_fields_21' class='gform_fields left_label form_sublabel_below description_below'><li id='field_21_7'  class='gfield field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_21_7' >Full Name</label><div class='ginput_container ginput_container_text'><input name='input_7' id='input_21_7' type='text' value='' class='large'    placeholder='Enter Your Name'  aria-invalid="false" /></div></li><li id='field_21_8'  class='gfield field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_21_8' >Your Email</label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_21_8' type='text' value='' class='large'    placeholder='Enter Your Email'  aria-invalid="false" /></div></li><li id='field_21_4'  class='gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_21_4' >Budget<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_21_4' type='text' value='' class='large'    placeholder='Expected Budget' aria-required="true" aria-invalid="false" /></div></li><li id='field_21_10'  class='gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_21_10' >Services<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_10' id='input_21_10' type='text' value='' class='large'    placeholder='Services Requested' aria-required="true" aria-invalid="false" /></div></li>
                            </ul></div>
        <div class='gform_footer left_label'> <input type='image' src='http://www.219group.com/wp-content/uploads/2017/01/getstartedbutton.png' id='gform_submit_button_21' class='gform_button gform_image_button' alt='Submit'  onclick='if(window["gf_submitting_21"]){return false;}  window["gf_submitting_21"]=true;  ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_21"]){return false;} window["gf_submitting_21"]=true;  jQuery("#gform_21").trigger("submit",[true]); }' /> <input type='hidden' name='gform_ajax' value='form_id=21&amp;title=&amp;description=&amp;tabindex=0' />
            <input type='hidden' class='gform_hidden' name='is_submit_21' value='1' />
            <input type='hidden' class='gform_hidden' name='gform_submit' value='21' />
            
            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' />
            <input type='hidden' class='gform_hidden' name='state_21' value='WyJbXSIsIjk4YmZiNDYwZmZlOGEzMTQ2M2E3OTgyMGM2ZjgyN2RmIl0=' />
            <input type='hidden' class='gform_hidden' name='gform_target_page_number_21' id='gform_target_page_number_21' value='0' />
            <input type='hidden' class='gform_hidden' name='gform_source_page_number_21' id='gform_source_page_number_21' value='1' />
            <input type='hidden' name='gform_field_values' value='' />
            
        </div>
                        </form>
                        </div>
                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_21' id='gform_ajax_frame_21' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe>
                <script type='text/javascript'>jQuery(document).ready(function($){gformInitSpinner( 21, 'https://www.219group.com/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery('#gform_ajax_frame_21').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_21');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_21').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_21').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_21').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_21').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_21').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_21').val();gformInitSpinner( 21, 'https://www.219group.com/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery(document).trigger('gform_page_loaded', [21, current_page]);window['gf_submitting_21'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_21').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_21').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [21]);window['gf_submitting_21'] = false;}, 50);}else{jQuery('#gform_21').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [21, current_page]);} );} );</script><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 21) {if(typeof Placeholders != 'undefined'){
                        Placeholders.enable();
                    }} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [21, 1]) } ); </script>
1 Glenwood Ave, 5th Floor
Raleigh, NC 27603