Tips To Making Social Media Coupons Work

If you’ve read our blog on Social Media Coupon Pros & Cons and then on How Social Media Coupons work, and you’ve decided it’s right for your business, here are some helpful tricks to land yourself on the plus side and have a positive experience.

1.  Have happy employees:
A Rice University study found that only 25% of social media coupon redeemers purchased products or services beyond the coupon value and less than 15% returned to the business to purchase at full price. That’s not to scare you off, but that’s to help you realize how significant creating a positive experience for redeemers is.  Your employees are going to be inundated with lots of questions that they need to be prepared to answer.  Make sure you’ve communicated all the ins and outs of the deal before it launches.

2. Gather contact information for future use in marketing campaigns:
With all the traffic to your business you have prime opportunity to gather more information about customers to use later.  Have a comment card or better yet have a lap top, iPad or smart phone handy for users to input their information.  You should aim to collect their name, phone number & email address at the very least.

3. Follow up:
With all that contact information sending out an e-newsletter thanking participants or being in contact should be a snap.  It’s amazing how many businesses don’t follow up & it’s amazing how important and special it can make a consumer feel.  Ask for feedback.  Most people jump at the opportunity to express their opinions when they feel like someone’s listening

4. Reel them in:
The best way to get a new customer is for your employees to be friendly and make the customers feel important.  Again and again we’ve found that social media coupons redeemers generally are less satisfied, tip less, and usually only spend the bare minimum to activate the discount, but in order to have a chance at them returning, they must feel like they’re important.

5. Don’t double dip:
If you’ve decided to run a social media coupon deal, don’t run a cheaper promotion elsewhere.  This is where backlash from consumers can quickly and fiercely occur.

Have you recently run a Social Media Coupon campaign in your small business?  Tell us about your experience our Facebook.