Social Media coupons are growing rapidly.  Who gets daily updates from Groupon, LivingSocial, or other more localized consumer daily deal website?  Recently Whole Foods offered a social media coupon on LivingSocial that sold 115,000 per hour during its peak time.  There are obvious benefits for LivingSocial, but the benefits of social media couponing are less clear for Whole Foods.  The media attention and word-of-mouth marketing is tremendous, but the monetary increase is more questionable.  The partnership suggests that Whole Foods saw potential to not only reach new customers but convert them.  But what about for a small business?  What are the benefits of social media couponing and what should you expect?

In a later post we’ll discuss how social media coupons works but before that, let’s look at the pros and cons so you can decide if it’s right for you.

Pros:
-Increase in web traffic for your products/services
-Word-of-mouth advertising and awareness of your company
-Reach new customers
-Upsurge in phone calls (be prepared)
-Opportunity to collect contact information for future marketing use
-Potential in sales increase
-Immediate buzz without many man-hours

Cons:
-Increased time and man-hours answering questions via phone, email and social media sites
-Less net income for the short term
-Need for responsive & immediate customer service
-Unless you are tracking each coupon, inability to track if someone has converted to a loyal long term customer
-If a part of the deal isn’t thoroughly thought out and communicated to employees there’s a potential for many unhappy customers, counter productive to word-of-mouth marketing
-You don’t get your money from the corporate coupon site right away

Are you considering using social media coupons for your small business?

CONTACT US
102 Person St, Suite D
Fayetteville NC 28301

                <div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_21' ><div id='gf_21' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_21' id='gform_21'  action='/the-pros-cons-of-social-media-couponing#gf_21'>
                        <div class='gform_body'><ul id='gform_fields_21' class='gform_fields left_label form_sublabel_below description_below'><li id='field_21_7'  class='gfield field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_21_7' >Full Name</label><div class='ginput_container ginput_container_text'><input name='input_7' id='input_21_7' type='text' value='' class='large'    placeholder='Enter Your Name'  aria-invalid="false" /></div></li><li id='field_21_8'  class='gfield field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_21_8' >Your Email</label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_21_8' type='text' value='' class='large'    placeholder='Enter Your Email'  aria-invalid="false" /></div></li><li id='field_21_4'  class='gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_21_4' >Budget<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_21_4' type='text' value='' class='large'    placeholder='Expected Budget' aria-required="true" aria-invalid="false" /></div></li><li id='field_21_10'  class='gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible' ><label class='gfield_label' for='input_21_10' >Services<span class='gfield_required'>*</span></label><div class='ginput_container ginput_container_text'><input name='input_10' id='input_21_10' type='text' value='' class='large'    placeholder='Services Requested' aria-required="true" aria-invalid="false" /></div></li>
                            </ul></div>
        <div class='gform_footer left_label'> <input type='image' src='http://www.219group.com/wp-content/uploads/2017/01/getstartedbutton.png' id='gform_submit_button_21' class='gform_button gform_image_button' alt='Submit'  onclick='if(window["gf_submitting_21"]){return false;}  window["gf_submitting_21"]=true;  ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_21"]){return false;} window["gf_submitting_21"]=true;  jQuery("#gform_21").trigger("submit",[true]); }' /> <input type='hidden' name='gform_ajax' value='form_id=21&amp;title=&amp;description=&amp;tabindex=0' />
            <input type='hidden' class='gform_hidden' name='is_submit_21' value='1' />
            <input type='hidden' class='gform_hidden' name='gform_submit' value='21' />
            
            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' />
            <input type='hidden' class='gform_hidden' name='state_21' value='WyJbXSIsIjk4YmZiNDYwZmZlOGEzMTQ2M2E3OTgyMGM2ZjgyN2RmIl0=' />
            <input type='hidden' class='gform_hidden' name='gform_target_page_number_21' id='gform_target_page_number_21' value='0' />
            <input type='hidden' class='gform_hidden' name='gform_source_page_number_21' id='gform_source_page_number_21' value='1' />
            <input type='hidden' name='gform_field_values' value='' />
            
        </div>
                        </form>
                        </div>
                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_21' id='gform_ajax_frame_21' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe>
                <script type='text/javascript'>jQuery(document).ready(function($){gformInitSpinner( 21, 'https://www.219group.com/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery('#gform_ajax_frame_21').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_21');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_21').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_21').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_21').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_21').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_21').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_21').val();gformInitSpinner( 21, 'https://www.219group.com/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery(document).trigger('gform_page_loaded', [21, current_page]);window['gf_submitting_21'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_21').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_21').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [21]);window['gf_submitting_21'] = false;}, 50);}else{jQuery('#gform_21').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [21, current_page]);} );} );</script><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 21) {if(typeof Placeholders != 'undefined'){
                        Placeholders.enable();
                    }} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [21, 1]) } ); </script>
1 Glenwood Ave, 5th Floor
Raleigh, NC 27603