Social Media Marketing: How It Can Help You

First, let’s start of with defining “Social Media Marketing.” It’s understood in the marketing industry as using social media channels to market your product or business.  Social media channels included mostly digital assets like Facebook, Twitter, Youtube, Linkedin, Foursquare, Yelp, Urban Spoon, and others.      

Social media is a rich location for marketing because this has already has a large presence.

SOCIAL MEDIA MARKETING FACT: Facebook users return to the site over 95% of the time withing 30 days.

Social media marketing aids your businesses in identifying the potential customers that can benefit from your services, provide feedback, and allows you offer immediate customer service.  This also enables you to fully understand the needs of the consumers and listen to their suggestions.  Listening to they have to say on how you can improve your product or business creates a strong bond between customers and companies, which makes for a very loyal fan base.  Social media marketing includes this collective conversation that is happening online and can really be the doing or the undoing of a company.  Check out Buddy Media’s Chief Strategy Officer, Jeff Ragovin talk about brands adapting to social media or dying here.

So let’s get into some specifics.  Social media marketing doesn’t just include having a Facebook brand page or a twitter account.  It’s about knitting together all digital assets associated with your brand or business and compiling a cohesive marketing strategy.  And as we always suggest, any social media marketing strategy should compliment or at least include the consideration of any traditional media marketing plans for the brand or company.  Get the inside scoop on digital vs traditional media here.

Post your answers here: Do you think your business can benefit from social media marketing?

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