Tips on Having Success with SEO

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Google states that there are over 30 trillion active websites on the web. Not 30 thousand, not 30 million, not even 30 billion, but 30 TRILLION. That’s a heck of a number and unfortunately out of that number, only a few can make it to the first page, while the rest get lost and ignored amongst the many. To avoid this, we have provided a few tips on how to have success with SEO.

Focus on One Thing

Focusing on one thing is one of the most important steps when you are trying to boost your SEO rankings but unfortunately, it is one of the steps that gets overlooked the most. Don’t get us wrong, your site can cover other things, but you want to make sure that you have a primary focus. Before a choosing a topic, we recommend that you do keyword research.

Use Your Keywords as Much as Possible

There’s a reason why they are called ‘keywords’ and that is because they are the ‘key’ to your site getting a boost in SEO rankings. We know it sounds silly but it’s the truth. That is why after finding your keywords you should use them as much as possible. This includes implementing them in page content, titles, and taglines. If you have a blog category on your website, you should make sure that you are covering at least one in each post (hence why we are writing about SEO because it’s one of our keywords). They should even be mentioned in your title/description for images that you post on your website or on other social media platforms.

Constantly Update Your Site

We tell our clients all the time, you must treat your website like you treat your business. To make it presentable to your customers, you must constantly update it. Updating your site will make it first on the list for Google rankings, helping you reach a larger audience. Updating your site includes adding blogs, changing images, adding/changing content, and even redesigning the layout of your current site. You want to make sure that your site is always up to date.

You Are a Human… So, Write Like One

It is key that you make sure the content on your site does not sound like a robot has wrote it. Make sure that the content is relatable to your customers and yet personal because it’s telling your story. You do not want anything generic; your customers can see right through it. Include those keywords and add images of you and your team.

Give Us a Call

Trying to get your site boosted on Google can be a hassle and very time consuming, but luckily, we’re here to help. Our SEO specialists have years of experience and have worked with a long line of clients, helping them get to the number one spot with some of their keywords.

If you looking to be found on Google, then give us a call!!

How to Have Success with Outdoor Advertising

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Fact: The average American spend more time in their car, than they do reading the newspaper or watching television.

Due to social media and digital advertising, many people look at billboard advertising as obsolete or old school marketing. But the truth is, billboard advertising is still very important when promoting your business. Here are a few tips on how you can make it successful for your company.

Know Your Story

Fact: Billboard are noticed because of their message, colors (preferably bright) and graphics.

Your story is very important when developing an ad for your billboard. To create a story, you must know your company’s purpose. For instance, if you are a restaurant that caters to family dining then you should want to portray a family enjoying your restaurant’s cuisine. There should always be a message for people to grasp when driving by your billboard.

Also, keep in mind of the colors that you are using for this determines the type of emotions that will be evoked.  For instance, most restaurants use colors like red, blue, and yellow for research states that it stimulates hunger.

Keep Your Story Short, Sweet, and Memorable

Fact: 56% of Americans, this week, will talk about a funny billboard that they saw.

After finding your story, the key thing, when creating your billboard, is to keep it short, sweet, and most importantly memorable. Whether it is a catchphrase, jingle, or a pun/joke it should be something that drivers will constantly have in their head even when they are miles away from your billboard. For instance, when you hear the catchphrase I’m Lovin’ It or Have It Your Way, you instantly think about McDonald’s and Burger King. The phrase is so embedded in your subconscious that if you saw the phrase, without the company’s name, on a billboard, you would still know what restaurant it is. That should be the goal you’re reaching for when creating your billboard.

Location, Location, Location

Fact: If the billboard is in the right location, it can have more viewers than the Super Bowl.

Now that you have your story and the way you want to portray it, it is now time to pick the location of where you want the billboard to be. Picking the right location for your billboard can determine whether it will be successful or not. You do not want to waste a great ad in a bad location. When choosing, make sure you do your research. Ask about the level of traffic that the road, your billboard will be on, gets and at what specific time does it get the most. Also, if possible, ask about the other companies that had their billboard there and if it was successful.

Another important thing is to make sure your billboard is relatable to the drivers that are seeing it. If your billboard is on interstate 95, heading south, create a message for the typical driver that they can relate to. For instance, if you have a ski lodge and you want to advertise to those that are on the coast, a catchy message could be “Miss the Waves and Hit the Slopes”.

Fact: 219 Group can help.

Creating and designing a billboard can be tough but 219 Group can help. We have years of experience of working with different companies and can show you examples of billboards ads that we have designed over the years. Give us a call or fill out a quote form to see how we can help.

What Not to Do When It Comes to Social Media

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Often times, businesses focus more on what to do when it comes their social media platforms, neglecting what they shouldn’t do. Luckily, we at 219 Group haven’t forgot and have composed a list of a few don’ts when it comes your social media.

Don’t Like Your Own Status

There’s a meme out there that states “Liking your own post, is like giving yourself a high five”. Although you may think your status, that you created, is interesting, let’s give your followers the chance to make the decision on their own. One thing that you could do is encourage your employees to like the status and possibly share it on their personal pages. This is one of the best ways to increase brand awareness.

Don’t Get Muted

Sometimes, businesses get so caught up in reaching their audience on social media, that they constantly post every hour, without pacing themselves. Flooding your followers’ timelines with a post can become very nerve racking to some and can force them to mute your page, or even worse, unfollow you, which isn’t good. Try pacing yourself, create a schedule stating the number of times you will post a week (preferably 2-4 times a week). This will show your followers that you are consistent on your page but that you are not over posting as well.

Don’t Forget That It’s Business… Not Personal

One of the main problems for businesses is that they forget that their social media pages are not meant to be personal. Posting birthdays, pictures from crew lunches, or work parties are great but anything such as political views or opinions on current events is a big no-no. It is best that you keep those things on your personal page. This can give your business a bad look regarding your brand can lead to followers blocking your page and you possibly losing business.

As a business owner, managing your social media and your company can be tough task, at 219 Group, we can help. Give us a call or fill out a quote form to discuss social media services with one of our account executives.

Tips on How to Grow Sales in Ecommerce

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Congratulations, your dream of having your own online business is now fulfilled, you now have your own ecommerce and you are now ready for business. But what’s next? How do you begin and make sure you are starting off successfully? Shopify states that by 2021, sales for global retail ecommerce will reach over four trillion dollars and we want you to be a part of that aim. In this article we will discuss the necessary steps you must take to have a successful online business.

Take Risk (Again)

Deciding to have your own online business is not an easy task but you took the risk and did it anyway. The same way you took risk with following your passion, you must take risk when advertising. Experiment with creating ads for your products, use digital and content marketing. Reason for this is to get an idea of what appeals to your target audience and to get a feel of how to advertise on your site.

Become Your #1 Investor

Often, when new entrepreneurs finally start receiving revenue from their online business they think it’s payday, not quite. When starting off, you should invest your capital into your business, specifically advertising. This includes boosting post on Facebook and buying digital ads to connect with potential consumers. We know that it is easier than done put back out the money that you just worked hard for, but trust us, it will pay off at the end.

Build on as many Social Media Platforms as you can

There are over 100 social media platforms and that number is getting bigger each day, so just being on Facebook will not cut it. There are platforms for everything that you can think of. Find as many as you can and work from there this will be a great way to give yourself exposure.

Call Us

Don’t know where to start? Give us a call! We have a history of working with several eccomerce sites as well as consulting.

How to Survive your First Year as a Small Business Owner Using Marketing

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Fact: 80% of small business owners, in the U.S., will survive their first year in business.

Although this is a remarkable number, let’s look at the statistic as half empty for a second. What about the 20%? What did they do wrong for them to not survive their first year? And the answer is marketing. The website hosting company, GoDaddy, states that 60% of start ups do not build a website for their company in their first year and only 13% of them use social media to promote their business or communicate with customers.

As a person with a potential start up, looking at the stats this way can be disappointing and discouraging, to say the least. This post will help you avoid being in that 20%.

Developing Online Presence

Whether you are a start up or veteran business in your community, having online presence is still essential to having success. Not only is having a website important but you should also have presence on several social media platforms. A website is there to inform potential customers while social media is there to engage with them. When it comes to both, you must make sure that content and images are current, this is key to ensuring that your presence is effective.

Getting Testimonials

After you have developed your online presence, the next step is to receive testimonials. Testimonials is the best type of “word of mouth” marketing. Before people buy anything, they look at the reviews, whether it be from Google, social media, Yelp, etc. Try to get your customers to leave reviews online. We suggest including an incentive when they leave one, such as a discount on their next purchase once you see their review on a credible site. This will also be a great way to increase engagement with your current customers.

As a small business owner, it can be very difficult your first year. Along with operations and possibly hiring employees, marketing can be the last thing on your mind. Luckily there’s 219 Group, and we are here to help every step of the way. Let us help you avoid being a part of that 20% your first year.

Taking Your SEO Strategy to the Next Level

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For the vast majority of businesses and organizations that have adopted a Search Engine Optimization strategy, their goal is simple: they want to be seen. In other words, they want to achieve the highest search engine result placement that they possibly can for specific keywords relevant to their business. If you own a barbershop in Fayetteville, you want internet users who search for “barbershop Fayetteville nc” to find you. If you are a veterinarian practicing in Raleigh, you want someone to find you fast when they search for “vet Raleigh nc”. SERP stands for Search Engine Results Page, and when it comes to SEO, no one wants to settle for page two. Fortunately, with a good SEO strategy in place and a support team to implement it, your business or organization doesn’t have to.

Over the last 25 years, search engines have changed how they rank search engine placement over and over again. A lot of the changes can be directly related to the way that communication and the internet has changed over that time. In the early nineties, the majority of the world wide web was made up of simple websites. By the mid-2000’s, the internet was being introduced to blogging platforms and dynamic websites. In the last ten years, we have seen the domination of the smartphone. As a matter of fact, more web searches happen on smartphones today then they do on a desktop or a laptop. As we prepare for whatever the technological future will hold, it is vital that business owners and organizations understand how SEO is changing and how they can get a step in front of others who are not paying attention. An SEO trend surely coming soon? Voice search.

This is where 219 Group shines. Our SEO game has been strong since the beginning of our company. Our team more than understands the importance of Search Engine Optimization for that barber in Fayetteville or that veterinarian in Raleigh. It’s what we do. By now we all know that the one constant is change. We make it our business to keep up with the latest trends in SEO Marketing, and when it comes to SEO strategy, you can trust that we know what you need and how to get you there. As your digital marketing team, 219 Group can take your Search Engine Optimization strategy to the next level.

Creating Websites That Aren’t Just Pretty

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Website Design has come a long way in the last three decades. Gone are the days of blue hyperlinks on a white screen, adding sparkly clip art and visitor counters to the bottom of personal websites, design element spacing issues on the homepage, and flash websites, which looked good on computer screens but didn’t translate to better search engine optimization because of lack of written content and also, simply caused mobile users frustration when the websites didn’t work on their phones.

One thing has not changed in regards to website design over time though. The very vast majority of website designers have always created their websites with the goal of their websites looking good. Website visitors appreciate pretty websites, and it is just common sense that websites that are aesthetically pleasing and simple in their functionality drive up more website traffic than websites that are not.

219 Group makes pretty websites. We want customers drawn to your business website because it looks good. We want your website visitors to appreciate your websites functionality. We certainly want them to get what they are looking for when they visit your website. Yes, 219 Group makes pretty websites all day long.

The thing is though, the website designers at 219 Group know that creating a pretty website is not enough for your business or organization to be successful on the internet. Our web design team goes several steps forward from simply beautiful design. Our websites are custom made to bring you success. That is why we also concentrate on Search Engine Optimization strategies to help your website visitors find your website when they search for the services you provide. If you are a solar power company in Fayetteville, North Carolina, we want people to find you first when they search for solar panels in Fayetteville.

That is also why 219 Group ensures that our websites are designed to react to the screen size of whatever device they are being viewed on. More people are using smartphones to search the internet today than any other device. We understand that your website has to look good and function correctly then too.

Our talented team of website designers at 219 Group go above and beyond to create websites for our clients that function well, increase your internet visibility, handle any user safety concerns you may have, and also look pretty. No sparkly clip art needed.

Success Begins With A Great Logo Design

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The importance of great logo design for a business or organization simply cannot be overstated. If you do not believe us, just google logo design fails and you will see what we mean. For many of your key audience your logo design will be their first impression of your business or organization. You know how they say that a picture is worth a thousand words? A good logo is vital to your marketing strategy. Believe it or not, your logo could turn people away from your business or organization before you ever have a chance to interact with them. When it comes to your branding, your logo is one element that you do not want to get wrong.

The creative team at 219 Group includes graphic designers who create award winning marketing materials for a living. It’s what we do. Your logo design will become a huge part of your business or organization’s identity. People will know you by your logo. Our graphic designers will carefully craft a logo that is smart and well thought out, with input from you. We won’t settle until we get your logo right.

Our team will not stop there though. Our talented team will handle all of your branding needs including everything from stationary to brochures, billboards, business cards, menus, invitations, t-shirts, even beer bottle labels! If there is a marketing material that you can come up, chances are we can create it. We will ensure that your brand is seamless, between marketing materials, your website and your social media presence.

Business branding and corporate identity marketing come easy to us. Our marketing clients range from government organizations to popular local restaurants, from family entertainment businesses to education services and so much more. In this growing economy, where small businesses are popping up everyday, you will want to make sure that your logo design and your branding strategy work for you and get you the right kind of attention. 219 group can do that for you.

Are you ready to make a statement with your logo design and marketing strategy? Call 219 Group today and let’s get started! Your business logo does not have to be another logo design fail.

 

How to Design the Perfect Product Label

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You may not know it, but the look and the design of your product determines the future outcome of it and if it will be successful. In any product market that you dive into, it will be competitive, and shoppers do not have time to research every product that is presented to them. So, they will more and likely pick up the product that appeals to their eye the most.

That is why it is very important that you have the perfect product label when selling.

In this article, we will list a few tips on how to design the best product label. Whether you are just entering a competitive market or a veteran that has room for improvement, this article can help.

In Living Color

The colors that you use when designing your label is essential because each color conveys a message. The right color can either add a striking look to your product and make it stand out on the shelves or it can make it invisible amongst your competitors. So, it is important that you don’t just use your favorite color when designing the label but instead use research.

Ask yourself “What message am I trying convey with this color?”

Here is a list of messages that each color conveys.

Yellow: Happy, Soft, and Full of Energy.

Orange: Friendly, Change

Red: Bold and Exciting

Green: Growth and Refreshing

Blue: Calming and Dependable

Purple: Creative and Mystic

Black: Elegant, Edgy, and Simple

Choosing the Right Font

Unlike your high school/college days, Times New Roman is not always the go to when choosing a font. When designing your label, you want to choose a font that complements both your color and brand. If you were designing a label for a kids’ cereal, you wouldn’t choose an Calibri font. For it can be too serious and might not catch the eye of children. Instead you would look for a more fun/inviting font that will stand out to both kids and parents.

Find a font that is unique and eye catching but can be readable a mile away.

“… a thousand words”

A picture is worth a thousand words and the picture/image that you use when designing your label determines what those words are.  Just like when you are choosing the right color or font, there must be research involved. Look at your competitors and see what type of graphics or images that they are using and seek inspiration from that.

Again, using research and not just your opinion is critical when designing a product label. What looks good to you may not look good to your consumers. At 219 Group, we do thorough research to create a product label that fits your company’s culture and that conveys a message that you want to deliver. Call us!

Tips on How to Have a successful Public Relations profile

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For any business owner, public relations is a very difficult task. When it comes to PR, doing it a certain way can either grow your business or hurt it. Here are a few tips on how to do public relations successfully.

What is Public Relations

Before we start diving into those tips, we need to first understand what public relations is. The definition of public relations is to professionally maintain the public’s perception of someone’s or something (organization/business) image. We at 219 Group summarize PR into three categories, which are PRESS RELEASES, BIG IDEAS, & PUBLICITY STUNTS. For when dealing with PR they can fall under either category if not all.

Tip #1 Identify Your Message

Have you ever seen a fragrance commercial and you ask yourself “What are they trying to sell me here?”. Not a clear message, right? Well that shouldn’t be your PR campaign. Your campaign should be able to grasp someone’s attention but also deliver a clear message.  Your message should involve your company culture as well as why your company is unique. Identifying your message should be the firststep when developing a PR plan. Creating a message “along the way” can result in it getting lost or changing.

Tip #2 Know Your Audience

Along with identifying your message, knowing your audience is a major key as well. Over the years, we at 219 Group have seen companies miss their mark during a campaign because they just didn’t know their audience. Don’t let that be you. Knowing your audience will be beneficial when knowing what media outlets, you should use, when delivering press releases and ad spots.

Tip #3 Create a Calendar

PR Campaigns can go from six months to a year, so it is common for someone to get lost or mixed up on what to do day by day. That’s why it is important to have a calendar that has your campaign planned out. Having a PR calendar is a great way to plan ahead and accordingly.

Tip #4 Find a PR Firm to Work With

Running a PR campaign along with your business can be very stressful. That’s why it is important to find a PR company that can do the work for you. We at 219 Group have years of experience in public relations; creating campaigns for companies across the sandhills region, as well as in the triangle and inner banks areas. Not only will we develop a clear message, but we will also find your audience, with market research, and create a thorough PR schedule.

Give us a call! Or click here to learn more.

CONTACT US
102 Person St, Suite D
Fayetteville NC 28301
1.910.483.4749
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