How to claim & set up social media assets for your business or brand:
Often times when we start working with a client, a business or a brand they’re social media assets are in various stages of completion. They’re focused on running and operating the day-to-day of the business. That’s where our team can help. Setting up these account correctly not only maximizes their presence and impact, but they serve as a very important place people can find important information about your business.
If you have a local business, you should establish or claim your Google local account. There you can list your hours of operation, address, phone number, website and other information. If there’s already page that exists for your business, visit it and scroll down towards the bottom. Find the box that says: is this your business? Manage this page and click on it. If you are not already signed into your gmail account, it will ask you to do so and walk you through the steps to claim the page, make edits, add images, and respond to reviews. In order to prove your connection to the business it may ask you to verify by phone, mailed postcard or email. This is the page that Google will show first, so ensuring its contents are correct is important. Plus, it’s EASY and FREE!! Can’t beat that.
Yelp is a local review site where customers and clients can post about their experiences. It’s important to have access to your business’ page so you can respond to the reviews here, either positive or negative. When you’re on your Yelp business page, you can scroll down to the red box that says Claim your Buisness. Once there it will walk you through setting up a user name and password and verifying. There’s three basic steps: creating a business account, confirming your connection to the business, and then accessing your Yelp Business Account.
Facebook business or brand page:
Unfortunately, Facebook doesn’t allow you to “claim” or verify pages that may already hold your business name or desired customized url. You can start a new page by visiting Facebook.com and clicking on “Create a Page” at the bottom of the log in screen. You have to have a certain number of fans or “likes” before you can create a customized Facebook url. There are ways of doing this immediately though with agency help. If you’re interested in this, contact us today. You also want to make sure the page contents and descriptions are optimized properly to work with you search engine optimization strategy.
Twitter business or brand account:
Twitter falls under the same category as Facebook. If the account already exists, it belongs to someone else. Open a new account or convert an old account you may already have by changing the Twitter handle (Yes!! You can do that).
Your Youtube channel will be connected to your Google+ and Gmail account. Login with your Gmail credentials and then visit http://youtube.com. Once there it may ask for your password again. Click on the Advanced Account Settings and look under Channel Settings. Click on Create Custom URL. Click here to read about optimizing your Youtube content for SEO.
Even if you don’t do anything with these accounts right away, it’s important to claim them, set the customized url, and have access to the accounts. Graphics and search engine optimized content are also very important parts of setting up and claiming these accounts. 219 Group offers a social media package that includes set up and graphics on all sites. Often times it’s easier to work on getting your new business up and running while we set up you digital assets and provide you access and logins. Contact us today if you’re interested in this service.