HGTV Suggests Using American Flag as a Table Cloth; Angers Fans

HGTV Suggests Using American Flag as a Table Cloth; Angers Fans

Recently HGTV posted ideas for 4th of July decorations and suggested using an American flag as a table cloth or runner. Needless to say more than a handful of people have written on HGTV’s Facebook page and other social networks voicing their disappointment with the home and garden television channel, magazine and the entire brand. While using the flag in this way is indeed directly against standard flag etiquette, we’re more interested with the lack of response so far by HGTV.

We would suggest they take the page down immediately and replace it with a holder that says something like: HGTV has removed this content. Statement coming shortly.
This way they buy themselves some time without looking like they’re doing nothing. They can regroup, consult their legal team, draft a response and issue it properly. This same message needs to be carried across their social networks and they should be responding to each comment individually to say they’ve removed the post and will be issuing a statement soon.
When it comes to social media (and digital) blunders, we never recommend complete silence. We’ll be watching for what unfolds and if HGTV makes a statement and will update this post accordingly.

What would you recommend they do?

UPDATE: HGTV has removed the entry. This is the placeholder currently reached:








UPDATE: HGTV issues apology. Posted on their Facebook page:
“HGTV Fans, regarding the recent article that appeared on our website…This was a regrettable use of our flag and it never should have happened. We sincerely apologize and have removed the post from our website. We want to assure our fans that HGTV is proud of the American flag and everything it symbolizes for our people.” [Click here for link]



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