Do you have a mobile-friendly website?
If so, you may see a spike in your search result rankings from mobile-only users thanks to Google’s new “mobile-friendly” label.
According to Google, the search engine classifies a site as mobile-friendly if it “avoids software that is not common on mobile devices, like Flash, uses text that is readable without zooming, sizes content to the screen so users don’t have to scroll horizontally or zoom,” and “places links far enough apart so that the correct one can be easily tapped.”
Google’s blog post explaining the update said they were adding the “mobile-friendly” label to “make it easier for people to find the information that they’re looking for.”
This continues Google’s push for more mobile-friendly websites, adding to the ranking algorithm introduced in summer 2013 that ranks sites with errors on mobile devices lower in mobile-only search results.