Each month we send out monthly reports to our clients. With that report we provide an executive summary with highlights of the month, a recap of the work 219 Group accomplished on behalf of our client, the plan for the upcoming month, and what it all means. Knowing the meanings of the words we use is important so you can get the most out of the report and understand our plan for your business or brand. Here’s a list of some of the key terms we use often and what they mean:
Rankings: This tab is where you can view where your site ranks in search engines. It’s a third party assessment that displays where your site lands in searches for the particular keyword on the left.
Analytics: This tab is where you can view the analytics of your site like how many hits your site received, the average time spent on the site, the average amount of page views, etc. It also has the percentage of organic traffic, referral traffic and direct traffic.
Organic traffic: Traffic from search engines searches — a user typed in a search term and your site was listed among the results that they clicked on
Referral visits: Traffic that comes from another site. In other words, a link to your site has been placed on another web page or site, people clicked on, it and landed on your site
Direct traffic: This means visitors typed in your web address directly into their browser to reach your site
Backlinks: This tab shows you the other sites that have a link to your website
Social: On this tab you’ll see the social networks we’re using regularly for your brand. You can see the content we’ve posted, how many followers you have on each network, and your engagement level.
As always, if you have any questions about the reports or want more information reach out to your account manager and they’ll get back to you as quickly as possible.