News Flash: SEO Is Not Just Content Writing
When it comes to Search Engine Optimization (SEO) small businesses and organizations are always hearing “be unique” and “stand out from the competition.” Being unique is great, but let’s face it, you are not the only business in the area with unique ideas.
Here’s a thought, instead of marketing local, BE LOCAL. That’s right go out there and be involved with your community. Get involved with local events, fundraisers and charities. Doing simple things such as this, will cost your business very little and you are now becoming a trustworthy, team player in the eyes of your local community, it’s a win-win situation! Not to mention the Public Relations benefits from the positive reviews and Public Relation campaign opportunity this will create. So be relevant, be genuine, be local!
Another benefit from being local is that it will help with SEO. Google always delivers higher local results for establishments with higher reviews. It will give you an opportunity to optimize your website, using local events, local terminology, local areas, positive local reviews and more. You want your business to stand out from your competitors, be found easily and be one of the top search results.
There’s so much more to SEO than unique content. Understand that search engines like Google are constantly changing; hiring someone that truly understands how SEO works is essential for your website. It has to be a right mix of keywords, phrases, unique content and important content such as NAP (Name, Address and Phone number). You must make sure that every point of data aligns perfectly and avoid inaccuracies. Inaccuracies will significantly hurt your SEO and local pages.
Don’t make the mistake of underestimating the importance of SEO, especially if you have a small business. People want personal results and local answers to their searches and this is growing more and more. You need local search engine optimization in order to get a good Return On Investment (ROI). You want your Website, social pages along with your advertising and marketing campaigns to reach local consumers not people globally. Be local with SEO with the right locations, right consumers using the right experienced SEO expert to optimize your website, i.e. 219 Group ;).