Starting an email campaign for the New Year can be difficult but here a few things you can do to make it a success.
Understanding your goal and how you want to accomplish it is very essential to having success with your campaign. Ask yourself, what do you want to attain at the end of the year? What type of audience do you want to target? And more importantly, how will you influence others to open your emails?
- Creating a S.M.A.R.T (Specific, Measurable, Attainable, Realistic, and Timely) diagram will help you get on the right track. Make sure that you put everything in full detail.
Offering incentives such as coupons, rebates, and promotional items in your emails will not only lead to a higher rate of people opening them but will also lead to brand loyalty from your customers, for it will build a stronger relationship. Even if you can’t give any vouchers, offering self-helps or tips can also increase traffic.
Putting in the right elements for the perfect email can be tricky. Having a lot of content can lower conversion while not giving enough can do the same. You want to draft your emails in a way that offers the right amount of content that your customers would read all the way through. Make sure you do not leave out any important information. Some of the primary things you should have in your email are any deadlines, social media links, contact information, and more importantly a call to action.
Timing is everything and it is important that you look for the right time and day to send out your emails. One way you can find out is by looking at your previous emails and studying the time and day that performed well with your customers. If that doesn’t help, studies show that sending out emails on either during the week between Tuesday and Thursday.