It’s April 21st, can your site be found?

SEO isn’t a one-and-done deal. Sure, you took plenty of measures to boost your SEO when you built your website, but getting the most out of SEO takes time, strategy, and – above all – maintenance.

One key component of SEO is a mobile-ready site. And since 80% of Internet users own a smartphone (and growing), there’s a good chance they’ll be using that phone to search for your business and visit your website.

As we’ve discussed before, Google is now rewarding mobile-ready sites with a “mobile-friendly” tag that appears in search results. They’ll be taking this a step further on April 21st when they release a new algorithm that will “expand the use of mobile-friendliness as a ranking signal.” This “mobilegeddon,” as it’s lovingly referred to in blogs across the web, will significantly shape SEO. It’s a no-brainer that your site needs to be mobile friendly to rank high.

Last time we talked SEO, we mentioned how Google is moving in a conversational direction, boosting sites that sound like a human over sites that sound robotic. But this extends beyond just what you say. You’ll now want to take into account how often you’re saying it.

It’s important to update your site often, keeping your content fresh and new. For example, if you’re a restaurant owner, you’ll want to update your site often with specials, new offerings or your new menu. Or if you’re a store owner, you can promote featured items or leverage social to point back to your page.

Replacing stale copy on your site and keeping your content relevant with updates and blogs naturally gives you an SEO boost. Making it a priority to keep an eye on your site and content regularly can yield tremendous results.

But let’s face it: If you’re a small business owner, you’re busy. You may not have time to make these little changes while you’re busy running your business. That’s where we come in. Let us join your team and we’ll help with all these little changes, from refreshing your content, to writing blogs and creating social updates that direct back to specific pages on your site. We’ll take the necessary steps to ensure you’ll be seen by potential and current customers.