You may have noticed the growing trend on Facebook of going live. Friends use it to post a live feed of their wedding, birth announcements, or just hanging out.
You may wonder how your business could use this to reach your audience. Whether you’re a restaurant looking to showcase your best dish, a realtor wishing to show the best features of a home or your business is attending a charity event, video is largely regarded as the best way to engage your customers. Facebook has taken that to another level by allowing you to go live via your Facebook page.
Facebook has made it easy for its users to live stream as an individual. When using a device with a camera (Phone, Tablet, Laptop, etc.), simply login to your Facebook and go to Create a New Post. You will see an option to Go Live. Click that and you will be streaming in no time!
For businesses, it can be a little more involved but by following these directions, you will be showcasing your business with ease:
2. Once you are signed in to the app, you can select which business you want to post from.
3. Click post when the page shows up in the app.
4. Click “Go Live” to start streaming.
Although it takes a few more steps for a business to do a live feed through Facebook, the benefits outweigh the negatives. This is a great chance to gain even more interaction from your customers and keep your business top of mind.