While social media is an incredible tool to use when promoting your brand it can also be a double edged sword. It can give your brand a boost with potential customers but it can also be damaging to your brand’s image if it is used the wrong way. Here are five crucial tips to follow to make sure you are socially successful.
Knowing Your Target Audience
Before posting anything you must know who your target audience is. You never want to post the wrong thing for the wrong group of people. Do research on what your target audience members like to post on social media and find a way to craft your post in that same manner.
After realizing who your target audience is, take notes on what other businesses are doing. This will help you understand the dos and don’ts of promoting your brand on social media.
Creating a Hashtag
Starting a hashtag is an awesome way of creating a trend for your brand on different platforms of social media. It brings awareness to your brand, establishes a fan base, and also builds a relationship between you and your followers.
Not Over Posting
Be active on social media but not too active, no one wants to see that you posted ten pictures in the last thirty minutes on Instagram. At 219 we recommend posting at least three to five times a week. You can even schedule your post on your different platforms or use programs like Hootsuite to make sure that they come out in a timely fashion.
Just posting about your product is simply not enough for bringing exposure to your brand, you must also interact. This includes participating in trending topics and also commenting on post from followers and even non followers. Also never be scared to put yourself out there if you see a negative comment about your product or service. Comment as well and see how you can help. This will show your followers that you strongly believe in customer service and will give yourself a boost with potential customers and interest.