Fayetteville Police Department
Media Services / Graphic Design / Digital Marketing / Lead Generation / Brand Development
Fayetteville Police Department wanted to improve their recruitment numbers by getting noticed among agencies in cities all over. The benefits of Fayetteville Police Department were more then enough reason to join – those benefits were front and center of the campaign. By taking a testimonial type approach, 219 let the recruits speak for themselves. The overall campaign utilizing video, web, printed collateral and digital marketing such as social media – tied the recruits to each other and the community, showing that Fayetteville Police Department is more then your typical agency.