Downtown Fayetteville


Media Services / Graphic Design / Brand Development / Campaign Development / Social Media

With all types of merchants and restaurants in Downtown Fayetteville it was important to build a brand that represented all the community has to offer. “That’s Downtown?” was a common response from focus groups. By creating a campaign that educates the public, Downtown Fayetteville can showcase destinations to “Drink, Eat, Shop, Live and Play” Downtown. 219 created a central location where merchants could pull graphics to use themselves on any marketing done to create a consistent message across downtown. #NowYouKnow