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Raleigh’s Real Gem

CMI Jewelry Showroom has been the Triangle’s premier local jeweler since 1970, and they have been a client at 219 Group since 2015. Although their brand name has been well known and highly respected in the Raleigh area for decades, they were looking to update their website and give their business a boost. Each month CMI and 219 work together to create stunning designs showcasing their jewelry and sharing them on social media, through email marketing, in multiple printed publications, with digital advertising, and on their website. We also assist them with copywriting and media scheduling and buying. We guess you could say our partnership with CMI Jewelry has been a real gem.

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Each month we showcase two different designers that CMI stocks, one campaign with a focus on fine jewelry, the other focusing on bridal. We also promote sign ups for their email list each month, along with any events or specials they have going on at their showroom. As with all clients, we meet and connect regularly to constantly keep them informed, offer suggestions, and optimize their campaign.

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CMI Jewelry likes to mix up their marketing plan, and we assist with both traditional and digital advertising efforts. Our team has helped their website visitors reach new heights through remarketing ads, targeted display ads, social media promotions, and email marketing, along with managing multiple online platforms for them. We constantly update our digital ads so viewers are always getting a refreshing new look at CMI.

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