What the crew's thinking about.
Notes from the people doing the work — on social, search, design, media, and the parts of marketing that everybody gets wrong.
Your Customers Are Asking AI Now. Are You in the Answer?
Most searches now end without a click. Here's what that means for a local business, and the five things to do about it.
July 21, 2026You Don’t Need More Content. You Need a Reason to Publish.
Publishing more rarely fixes a content problem. Here's how to find the handful of things worth saying, and how to keep saying them.
June 16, 2026Where Your Ad Budget Actually Went
Platform dashboards each claim credit for the same sale. Here's how to figure out what your advertising is actually doing.
May 19, 2026Your Website Has Three Seconds. Here’s What It Should Do With Them.
Most local business websites lose visitors before the page finishes loading. Here's what actually slows a site down, and what to fix first.
April 14, 2026Reporters Aren’t Ignoring You. You’re Not Giving Them Anything.
Local newsrooms are smaller and more receptive than they were. Here's the difference between an announcement and a story, and what to hand a reporter.
March 17, 2026You Rebranded. Nothing Changed. Here’s Why.
A new logo rarely changes results. Here's what a rebrand has to change to be worth doing, and how to find it before you spend anything.
February 17, 2026Our lifelong relationship begins here.
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