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Tribeca Hospitality — Brand Awareness, Website Design + Social Media Campaign
Brand Awareness, Website Design + Social Media Campaign
Tribeca Hospitality operates three distinct brands across North Carolina, each with its own unique identity and appeal — “Locally Crafted, Distinctly Carolina”. Our comprehensive branding and marketing strategy has been instrumental in elevating each brand’s presence and performance.
Mash House Brewing Company, in Fayetteville, is a brewery and restaurant for which we created a cohesive brand identity maintained across all social channels — refreshing in-house promotional materials and menus, designing vehicle wraps, signage and decals, updating the brand around their recognizable hop symbol, and revamping their merchandise collection along with can and bottle identity.
Tribeca Tavern, locally owned and operated in Cary, stands out with its Pasture to Plate mission. We developed marketing that emphasizes its commitment to locally sourced ingredients and high-quality dining, showcasing their farm-to-table ethos through compelling visual storytelling and targeted community outreach.
Flat Rock Hard Cider, based in Hendersonville, is a homegrown cider brand distributed in retail stores, bars and restaurants. With over 10 product lines and the motto “Orchard to the Glass,” we crafted distinctive packaging across their cider lines, developed social and web content to educate consumers on their cider-making process, and ran targeted distribution campaigns to expand their presence in a competitive beverage market.
Across all three brands our services encompassed website design and maintenance, social media management, and SEO. By consistently delivering tailored work we’ve supported the growth of each distinct brand under the Tribeca umbrella.
- We either overhauled or built new brands from the ground up — everything from logo design to packaging, merchandise to in-house and online collateral.
- We developed websites that were fully optimized for SEO, easy to navigate, and strongly connected to all three brands.
- We built a social media campaign using video, photography and custom graphics, tying much of it back into in-house promotional collateral.
- We created all-encompassing digital campaigns spanning organic and paid Meta, Google Ads, remarketing and geo-fencing display — plus local advertising to reach nearby military and hotel travelers.
What happened.
Three brands under one umbrella, each with a distinct voice and its own audience, all pulling in the same direction. Web traffic more than quintupled year over year, online reservations climbed 85% within six months of launch, and the beer and cider brands moved from regional distribution into multiple states.
- Brands under managementMash House, Tribeca Tavern, Flat Rock Hard Cider
- Flat Rock product lines10+
- ScopeBrand, packaging, web, social, SEO, paid media
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