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Spring Lake Destination Campaign

Spring Lake, North Carolina was a “drive-thru” community — well positioned right outside the gate of Fort Bragg, one of the largest military installations in the US, but not a place people chose to stop.

Spring Lake needed to position itself as the place for military contractors and personnel to stay when on temporary duty or assignment at Fort Bragg. The goal was clear: increase overnight stays for area hotels and increase food and beverage sales.

• We built a brand and designed creative we knew would resonate with soldiers and contractors — showcasing the ease and convenience of staying in Spring Lake, the gems within the town, and Spring Lake's strong appreciation of our military.
• We created a website that highlighted every reason to stay in Spring Lake, along with information for all hotels in the area, making it easy to find the right place to stay.
• We crafted and executed a digital strategy using social media, display and Google Ads in a highly targeted campaign to reach exactly who Spring Lake hotels wanted to host.
• We designed and placed high-impact billboards just outside the main Fort Bragg gate — the first stop for most military visiting the installation.