For the vast majority of businesses and organizations that have adopted a Search Engine Optimization strategy, their goal is simple: they want to be seen. In other words, they want to achieve the highest search engine result placement that they possibly can for specific keywords relevant to their business. If you own a barbershop in Fayetteville, you want internet users who search for “barbershop Fayetteville nc” to find you. If you are a veterinarian practicing in Raleigh, you want someone to find you fast when they search for “vet Raleigh nc”. SERP stands for Search Engine Results Page, and when it comes to SEO, no one wants to settle for page two. Fortunately, with a good SEO strategy in place and a support team to implement it, your business or organization doesn’t have to.
Over the last 25 years, search engines have changed how they rank search engine placement over and over again. A lot of the changes can be directly related to the way that communication and the internet has changed over that time. In the early nineties, the majority of the world wide web was made up of simple websites. By the mid-2000’s, the internet was being introduced to blogging platforms and dynamic websites. In the last ten years, we have seen the domination of the smartphone. As a matter of fact, more web searches happen on smartphones today then they do on a desktop or a laptop. As we prepare for whatever the technological future will hold, it is vital that business owners and organizations understand how SEO is changing and how they can get a step in front of others who are not paying attention. An SEO trend surely coming soon? Voice search.
This is where 219 Group shines. Our SEO game has been strong since the beginning of our company. Our team more than understands the importance of Search Engine Optimization for that barber in Fayetteville or that veterinarian in Raleigh. It’s what we do. By now we all know that the one constant is change. We make it our business to keep up with the latest trends in SEO Marketing, and when it comes to SEO strategy, you can trust that we know what you need and how to get you there. As your digital marketing team, 219 Group can take your Search Engine Optimization strategy to the next level.