Should you buy great Search Engine Optimization?

I get maybe 20 emails a day from outsourced search engine optimization (SEO) firms claiming to that they can get me #1 for a variety of keywords. They then go into letting me know which Keywords they can get me ranked highly for.  9 out of 10 times these keywords are already keywords I rank #1 for. What does this tell me? it tells me that a lot of the companies providing SEO are liars. They run a script for a specific keyword, pull everyone on the lower page 1 and on and send them a spam email telling them they can get them ranked for keywords, and then attach keywords related to the one they searched for. The truth is  correctly done SEO takes time.

But what if you do not have that time and you want to come up #1 right now? Can you afford to buy your great placement?

The answer is sure, but you have to find out if it is worth it, because in some cases your customer acquisition costs are just too high compared to traditional forms of advertising, that is just the honest truth. In the long run great SEO is essential to making your new customer acquisition costs go lower and lower, but until that day you have to fill up the appointment book, right?

First off what would be a successful campaign for you? You have to know the answer to this question, so that you can say I can spend $_ or every new lead you get me. I am talking about people wanting your product or service and being willing to pay for it not just tire kickers.

For instance, factoring in the time of your marketing firm and the actual cost per click (CPC) of your campaign you might pay $15-$25 per lead (Assuming a $500 spend). The crazy part is though that the more you spend on your ad budget the lower that $ gets. Since for the most part your firm retainer fees are fixed. You will normally negotiate a rate to setup and maintain your ad spends and the firm will take it from there. If your budget for clicks is not high enough you still have to pay the firms cost to setup, maintain and edit that campaign.

What if you took money from other things and at least in the short term diverted it in to a larger ad buy? What if you went from spending $500 a month on digital ads to 4k? Do you think your management would go up that much? The answer is probably no, or at least not by 8 like your spend. You would be be paying around $15-$25 when you spend that $500, but when you jump to $4k you spend $5-$7 per lead. (On a 4k spend you are looking at roughly 1,000 new leads depending on your market and offer.)

Obviously this depends on if there is the demand for your product or service in your area. If you are a Bee herder then you probably will have a hard time maxing out a 4k budget, but any firm can work with that and get you into a plan that makes sense $ wise.

So to answer your question, yes it will be expensive, but how much are you willing to pay to be slammed with new leads & business?