The Best Ways to Optimize Your Blogs

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Anyone that has some knowledge about SEO will tell you, writing blogs for your webpage is very important. But, not optimizing your blogs can determine whether they are beneficial or not regarding web presence. In this article we will give you the best ways to optimize your blogs, so you can see the results that you’ve been looking for.

1.    Ask Google. Doing research is very essential when writing a blog. It is always best to lookup the right keywords when you are putting together content. You can use software tools such as Google AdWords Keyword Tool to help you with this task. This software will provide you with the right keywords to boost your web presence as well give you insight on your competitors and the types of words/phrases that they are using for their site.

2.    Use Your Keywords Wisely. After you’ve found the right keywords, it is now time to implement them throughout your blog. But it is very important that you utilize them in the right places. Having an effective use of your keywords will make it much easier for search engines such as Google and Bing to pull your blog as the top result when people are researching.

Here some good place to utilize your keywords:

·         Header/Sub header

·         Introductory Sentence

·         Anchor Text

·         Title tags/meta descriptions

3.    Optimize Your Photos as Well. Putting images on your blog can be helpful as well IF they are used correctly. Each photo that you use should have the keyword in the file name as well as in the description. 

4.    Promote Your Content on Social Media. Although social media is a great platform to connect with your current and potential customers, you can also use it to promote your blogs. This is an awesome way to remind your followers that you have a blog page and more importantly IT’S FREE. When promoting your blog, make sure you provide an eye-catching post along with the link and then encourage your followers to share the post on their page as well.

Still Have Questions? Well give us a call or email us and we’ll be sure to reach out to you. We’ll be more than happy to help.

How to Have Success with Outdoor Advertising

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Fact: The average American spend more time in their car, than they do reading the newspaper or watching television.

Due to social media and digital advertising, many people look at billboard advertising as obsolete or old school marketing. But the truth is, billboard advertising is still very important when promoting your business. Here are a few tips on how you can make it successful for your company.

Know Your Story

Fact: Billboard are noticed because of their message, colors (preferably bright) and graphics.

Your story is very important when developing an ad for your billboard. To create a story, you must know your company’s purpose. For instance, if you are a restaurant that caters to family dining then you should want to portray a family enjoying your restaurant’s cuisine. There should always be a message for people to grasp when driving by your billboard.

Also, keep in mind of the colors that you are using for this determines the type of emotions that will be evoked.  For instance, most restaurants use colors like red, blue, and yellow for research states that it stimulates hunger.

Keep Your Story Short, Sweet, and Memorable

Fact: 56% of Americans, this week, will talk about a funny billboard that they saw.

After finding your story, the key thing, when creating your billboard, is to keep it short, sweet, and most importantly memorable. Whether it is a catchphrase, jingle, or a pun/joke it should be something that drivers will constantly have in their head even when they are miles away from your billboard. For instance, when you hear the catchphrase I’m Lovin’ It or Have It Your Way, you instantly think about McDonald’s and Burger King. The phrase is so embedded in your subconscious that if you saw the phrase, without the company’s name, on a billboard, you would still know what restaurant it is. That should be the goal you’re reaching for when creating your billboard.

Location, Location, Location

Fact: If the billboard is in the right location, it can have more viewers than the Super Bowl.

Now that you have your story and the way you want to portray it, it is now time to pick the location of where you want the billboard to be. Picking the right location for your billboard can determine whether it will be successful or not. You do not want to waste a great ad in a bad location. When choosing, make sure you do your research. Ask about the level of traffic that the road, your billboard will be on, gets and at what specific time does it get the most. Also, if possible, ask about the other companies that had their billboard there and if it was successful.

Another important thing is to make sure your billboard is relatable to the drivers that are seeing it. If your billboard is on interstate 95, heading south, create a message for the typical driver that they can relate to. For instance, if you have a ski lodge and you want to advertise to those that are on the coast, a catchy message could be “Miss the Waves and Hit the Slopes”.

Fact: 219 Group can help.

Creating and designing a billboard can be tough but 219 Group can help. We have years of experience of working with different companies and can show you examples of billboards ads that we have designed over the years. Give us a call or fill out a quote form to see how we can help.

CONTACT US
102 Person St, Suite D
Fayetteville NC 28301
1.910.483.4749
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