RANKINGS / RANKINGS / RANKINGS
You’ve probably heard a lot of buzz about Search Engine Optimization and the importance of being ranked above the competition. We want you to get the most out of your marketing campaigns. We design our websites with search engine optimization in mind to attract more prospects and increase traffic to your page.
Using the right keywords, we’ll optimize for your buyer personas, and figure out the right keywords your potential customers are searching for to attract them to your site.SEO or search engine optimization refers to the ranking of every website in the lists of search engine. Thousands of websites are competing for the top positions in search engines because there are more traffic and visitors that will likely visit your site if it’s a high position. SEO is effective digital marketing technique to bring return on marketing investments by generating web traffic to a site with the goal of increasing web purchases or increasing brand awareness.
Close to 80% percent of links that search users click on are organic
On average organic search traffic produces 25% higher conversion rates than traffic driven by equivalent paid search traffic
75% of search users are not clicking past the first page of search results
70% – 80% of search users polled said they almost always ignore paid search ads
There are two techniques of SEO which are generally referred to as white hat and black hat SEO. The white category uses the SEO methods in building more informative and helpful content and enhancing the quality of it. While the black SEO uses tricks like spamdexing or cloaking this is said to be unfair use of manipulating the search engine. Google and other search engine companies are constantly changing their algorithms in order to combat black hat techniques and return quality results that the user is looking for.
SEO is effectively the implementation of these website strategies to position a site higher in searches for keywords. This is ultimately the kind of strategy that effectively enhanced the website’s traffic. Usually a user types is a keyword or search term into the search engine, which will then return a list of results. Normally the user will scan the sites which are on the top and visit sites they think fit their needs, or type in a new keyword or search term. Less often to users search the list for pages and pages for whatever they’re looking for. The inclination is that if a user doesn’t find what they’re looking for in the top page of results, they move on to another keyword or search term. That is why many companies are clamoring for the top spots by means of continuous digital marketing and website strategy like SEO.
We’re believers in high rank, but only if we leverage it with a quality website. Not only can we help you increase your rankings, but we also help you build the quality content to keep visitors coming back. We help you get noticed in rankings, and we keep your customers’ attention with engaging content.
We are writing about Search Engine Optimization (SEO), check it out:
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