Responsive Web Design – not just an option, a necessity

“Your site doesn’t sit on a desk anymore” -Sparkbox

It used to be if you had a website you only had to design a website that would be seen from a computer, either a desktop or a laptop. Now with the invention of smart phones, netbooks, and tablets you have no way of knowing on what platform your customers are using to view your site.There are countless different versions of the before mentioned products. Companies offer several different sizes of tablets or smart phones and all with different screen sizes. It used to be enough just to create a “mobile version” site but on different platforms this type of design can make viewing and navigating the site needlessly difficult. Responsive design was created to help solve these problems. Instead of designing a website for each individual platform, why not just design one website that “responds” to the platform used and resizes the website to accommodate the resolution needs of each individual platform.

Responsive web design is a web design approach aimed at crafting sites to provide an optimal viewing experience, easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices. If a user switches from a laptop to an iPad, the website will automatically switch to accommodate the resolution, image size and scripting abilities. It also involves resizing the website when Apple users switch their devices from portrait to landscape mode. Though these details might seems small, responsive website design can provide a pleasant user experience that draws in potential customers that are using mobile devices and since mobile users are a growing marketing platform, having a responsive website can help extend your content to a targeted audience.

Do you need to make your site responsive for your audience, Contact Us now and get a free quote.

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