Do you know Your Marketing Agency?


Is your business not getting the results you wanted? Or are you wondering what’s going to put you above and beyond your competitor down the street? Sometimes questions like these can be answered simply by hiring the right people. If you want results that you can see, 219 Group is who you’re looking for. Located in the center of downtown Fayetteville, NC with many clients spread throughout the city, you could easily call us the heartbeat of the city. 219 group specializes in advertising, marketing, graphic design, logo design, public relations, social media marketing, and more. If you’re looking for an agency that can handle it all without taking up a lot for your time, 219 group is your place. Whether you need to revamp your logo or completely shake up your style in order to attract new customers, 219 Group has got you covered.

When we take on a new client we make it our mission to be as knowledgeable about you and your services as possible. In some cases, this means going to great lengths to take part in your services as a consumer, seeing first-hand how your product works and how we can better market you to your target market. Our ultimate goal is for you to succeed and get the results you want to see in your business or organization.

Working with 219 Group is a one of a kind experience as you will soon find out during your first meeting with us. Our modern working environment has proven time and time again to yield results that are unlike other marketing and advertising agencies. The 219 group culture allows for ideas to continue to flow which means your business will always remain fresh and current.

Award Winning Graphic and Web Designers in Fayetteville, NC


The first thing anyone does when they want to know more about a new business or organization is Google it. Is your website up to par with what viewers expect to find when they bring up your web page? It is very likely that new customers will not even find your web page buried under all of the other similar businesses on the web; that’s where 219 comes in.

219 Group is a marketing and advertising agency located in Fayetteville, NC. Here at 219 Group we know people, like really know people, we know what they want in a website and how they want it to work for them. Let our award winning graphic design team take your website to a whole other level. We will handle the work while you are busy dealing with other important matters that surround your business like taking care of your customers! By letting us handle the behind the scene stuff we’ll make you look great in the process.

After your world class web design is finished and you are happy, we will launch it and start focusing on getting you noticed on the search engines. You work hard and we want your customers and potential customers to know it. We use SEO, search engine optimization, to keep your website search engine friendly, and with a little time, your business will be on the first page of search results for your target areas.

219 Group has clients that span from Fayetteville, NC all the way to Raleigh, NC and though every client is different they all have two big things in common: us and great website results!

Are you being found online? Call us today to schedule a meeting.

Designing the Right Website for Your Business


Some of the things that are considered when planning to design a website include: information architecture, website layout, colors, contrasts, fonts, photography and much more. It is a complex process using electronic files that determine how the site is navigated and looks. Website design is important for any business and should be taken seriously. Your website is an effective way to advertise your brand, products, services or special offers. Your website should be custom tailored to your business, user friendly and help the user find information that they are looking for. Your website needs to be consistent, easy to understand and should help build a positive relationship with your visitors. One of the biggest things to consider when designing a website for a business is Search Engine Optimization (SEO). Without SEO, your website will not show up on the Search Engine result page no matter how nice it looks, how user friendly it is and how appealing the Web Site design happens to be. It just won’t show up if it is not coded in a way that the search engines can read it.

Another thing that sets Web Designers apart is how they’ve mastered the craft of RWD. RWD stands for Responsive Web Design, it is the concept of designing a website that provides an optimal viewing experience, easy navigation with minimum resizing, scrolling and panning across a wide range of devices from desktop to mobile phones. Basically, the Website needs to be designed to automatically fit the device you’re viewing it on, from a widescreen monitor to a smaller laptop or tablet, to your mobile phone. Part of RWD is done by using something called the fluid grid concept and flexible images. The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels. With more people on the go and using their mobile phones to look at websites the importance of mobile responsiveness of a website cannot be stressed enough.

How can 219 Group Help?

We have the best creative team in Fayetteville, NC and we will design your website with everything carefully considered and planned. We have professional web designers. graphic designers and copy writers that truly understand SEO and will Optimize your website so that it will be one of the top results on the Search Engines. 219 Group is located in the heart of Fayetteville in historic downtown and is the right place to go for your company’s Web Site Design!

Content Marketing Trends


Content Marketing continues to grow and now it is used by prominent businesses throughout the world. Here are some Content marketing trends to look for in 2017 and beyond.

  • Native Advertising is a very hot topic in digital media right now. Native Ads perform better than traditional displays especially on mobile devices. Native Ads are a form of advertising meant to blend into the page as regular content. According to surveys, consumers generally have a positive attitude towards this type of advertising.  This has caught the attention of businesses and marketers, the result being a huge spike in Native Advertising Revenue over the last few years and expected growth in 2017 and beyond.
  • Live Streaming marketing is also growing; this has become an effective way to move people to action and has the potential of having a great return on your investment (ROI).  Live streaming is expected to gain popularity in the next few years because of the potential ROI and the limitless marketing possibilities. You can Stream live events, consumer interaction events, to behind the scenes of how a product is made or a service being done like food being prepared to construction projects. If done right it can be an easy way to move people to action, sell your products, services and market your brand.
  • Virtual Reality Marketing; It is expected to be a 30-billion-dollar market by 2020. It’s an easy way to create stories that resonate with your consumer audience. Virtual reality gives the person a feeling of interaction and personalized communication, which is what consumers are looking for now.
  • Other marketing trends to look for: Expect a rise in email newsletters and growth in influencer marketing. Influencer marketing do be done right, would include a meticulously planned public relations campaign and the proper research to make sure your marketing products are reaching the right influencer/s.

With marketing being difficult and complicated now, the future only promises that it will become even more complicated and sophisticated. With that said, it will also provide businesses and marketers more opportunities and the potential for more success. Therefore, it is so important for your business to hire a marketing company that understands new age marketing, the growing trends, one that stays on top of the newest marketing technologies and methods.

Most likely if you have a business to run you do not have the time to spend to come up with a long-term marketing plan let alone stay on top of all the marketing data and trends. 219 Group is a full-service marketing company with a creative team that does all this and more. At 219 Group, marketing is our business and we’re great at it!

Digital Chaos and How to Prevent It with 219


Organizations and businesses are always under pressure to keep up with clients on social media. In order to stay relevant to your client base, the easiest way to market to them is digitally. 219 Group works with clients from Fayetteville, NC to Raleigh, NC and every where between,  from various verticals. We understand just how difficult it can be to come up with creative and innovative ways to keep viewers engaged. We know that Social Media can be tricky and can either end up being brilliant or a huge disaster and the last thing any company wants to do is accidentally post something that is going to cause an uproar from your clients.

Don’t allow someone else’s screenshot of your company’s post ruin everything you’ve built – just follow these few easy tips from 219!

Tip 1: Think before you post, and then think some more! We see this way too many times, a company posts a witty slogan and all of the sudden their news feed is blowing up with angry followers. When posting to social media you have to be straightforward with exactly what you mean, and leave no room for assumption or error. Your words are powerful use them wisely.

Tip 2: The dreaded hashtag… Make sure that you completely understand the meaning of the trending hashtag you are about to jump on and use. Nothing can make an organization look more inconsiderate then using a hashtag incorrectly and offending your clients. Just like with any word, if you don’t know the meaning of it, don’t use it!

Tip 3: Keep up with your followers, “No Comment” is a comment! Nothing looks worse than a company that is absent from a meltdown that is happening within their fan base because of something they have done or said. Stay up to date with what people are saying about your business. Do not wait until someone’s comment spreads into a flame that starts a fire. Let your followers know that you are listening and put an end to any untrue rumor before it damages your public face for good!

The Other Side of SEO


News Flash: SEO Is Not Just Content Writing

When it comes to Search Engine Optimization (SEO) small businesses and organizations are always hearing “be unique” and “stand out from the competition.” Being unique is great, but let’s face it, you are not the only business in the area with unique ideas.

Here’s a thought, instead of marketing local, BE LOCAL. That’s right go out there and be involved with your community.  Get involved with local events, fundraisers and charities. Doing simple things such as this, will cost your business very little and you are now becoming a trustworthy, team player in the eyes of your local community, it’s a win-win situation! Not to mention the Public Relations benefits from the positive reviews and Public Relation campaign opportunity this will create. So be relevant, be genuine, be local!

Another benefit from being local is that it will help with SEO.  Google always delivers higher local results for establishments with higher reviews. It will give you an opportunity to optimize your website, using local events, local terminology, local areas, positive local reviews and more. You want your business to stand out from your competitors, be found easily and be one of the top search results.

There’s so much more to SEO than unique content. Understand that search engines like Google are constantly changing; hiring someone that truly understands how SEO works is essential for your website. It has to be a right mix of keywords, phrases, unique content and important content such as NAP (Name, Address and Phone number). You must make sure that every point of data aligns perfectly and avoid inaccuracies. Inaccuracies will significantly hurt your SEO and local pages.

Don’t make the mistake of underestimating the importance of SEO, especially if you have a small business. People want personal results and local answers to their searches and this is growing more and more. You need local search engine optimization in order to get a good Return On Investment (ROI). You want your Website, social pages along with your advertising and marketing campaigns to reach local consumers not people globally. Be local with SEO with the right locations, right consumers using the right experienced SEO expert to optimize your website, i.e. 219 Group ;).

Long story short, don’t just advertise locally and market locally, but be local!. Remember your competitors are trying to be unique also. By Being Local, getting involved in local events, fundraisers etc., is a way to differentiate your business from your competitors. This is a simple way to really be unique, it just requires a little time and effort on your part.  This will also provide an opportunity for a good Public Relation (PR) campaign. All this combined with the right investment in Search Engine Optimization, adding a local spin on your website, using local terminology will make your business stand out from your competitors. Understand the importance of SEO and remember it can get really tricky and complicated, hire someone that truly understands SEO. Talk to 219 Group today about your options.

Having a Good Digital Marketing Plan Is More Important Than Ever


Digital Marketing Strategies take place online but don’t think this limits your options. Your digital marketing plan can include mobile phones (texting and in-app advertising), display advertising, search engine marketing and many other digital mediums. The key is to promote as much as possible, a brand, products or services, using various forms of digital media and of course most importantly a good return on investment (ROI). After all, cash is king.

Why is a good digital marketing plan important?

People have access not only to what your company wants them to know about your products and services but because of the web and other digital mediums they can find out what other people are saying about your company. They will see reviews, critiques, articles and so much more. People want brands they can trust and personalized communications. A good digital marketing plan needs to be custom tailored to your company, to your brand and be able to reach the right consumers.

People are now looking to shop, buy, look at reviews, get their news, entertainment, answers to their problems, online more than ever and this will only increase in time. Whereas before people would look for answers globally, now people want more personal communications, they are looking online for more local solutions.

If you have a small local business you don’t want to advertise your brand, products, services or special offers around the globe. With an effective digital marketing plan, you should be able to promote your brand to local consumers. If you are located in Fayetteville, NC or Raleigh, NC – your digital marketing campaign can target those specific locations or both locations if you are looking to grow!

You also want to be able to measure the effectiveness of your digital marketing campaigns, what’s working, what adjustments need to be made, what consumers need to be reached out to. The need for businesses to invest time and money in a good marketing plan is growing more by the day! A business cannot grow without a good digital marketing plan.

Your Digital Marketing Plan should include developing creatively intriguing ads. Adding creativity when developing your digital ads increases its effectiveness. It’s been proven time and time again that a good Digital Ad is cost effective and brings about a better ROI. Your digital ads should compliment your non-digital advertising and make them more effective as well.

Digital Marketing Plans should include a remarketing strategy. Remarketing is a way to connect ads to consumers that have already visited your website. How your company uses remarketing depends on how your business makes contact with your customers. Is your company a business to business (B2B) company? Are you an online retailer? Is your business a brick and mortar shop? A remarketing plan should be custom tailored to your business.

When developing an overall Digital Marketing Plan, it needs to use a wide range of digital mediums, it must complement your other marketing campaigns and should make your non-digital advertising more effective. A good plan will have creative digital ads which will improve the ads effectiveness and bring about a good ROI.

There are so many options, don’t limit yourself and remember a good plan must be tailored to your business!

Full Service Marketing and Advertising in NC


With a full-service marketing and advertising agency located in downtown Fayetteville, NC, 219 Group is the complete package when it comes to developing your company. Made up of a team of award-winning, and creative minds – the ideas never stop flowing over here at 219, which means your business will never stop growing when you chose to work with us!

Since 219 is a full-service agency. We are your one-stop-shop for all of your public relations, marketing, and advertising needs. Specializing in brand development, media services, digital marketing, public relations, lead generation, graphic design, analytics and more! We are sure to have everything you need to give your organization the extra boost it needs to be successful.

Every successful business started with building a relationship with their community, luckily for you, relationships are our specialty, especially when it comes to reaching out to your target markets. We handle all the little details so that you can focus on what matters most, your customers. Let us share your vision for your business, and help you build your empire with collaborative ideas and goals.

Our public relations team is skilled at maintaining your public image with tools such as press releases that display your organization in the most engaging, and dynamic light, all while making sure that your information gets distributed to the right people that are sure to be interested in you! Once your name is out then we move on to manufacturing your brand’s loyalty by building your reputation and turning your consumers into lifelong brand ambassadors.

SEO: How 3 letters Can Change Your Business


You’ve most likely heard of Search Engine Optimization (SEO) or looked into it.  What exactly is SEO? The short and simple version: Search Engine Optimization is optimizing a website or blog so that it improves in search engine rankings. You want your business to be one of the top search results.

You might still be asking why should any business be spending money on Search Engine Optimization or do I really need to optimize my website? Well, the answer is YES and there are plenty of reasons why, here are a few:

– Your competitors are investing in it or might be soon.  If your competitors aren’t investing in SEO then now would be a great opportunity to get ahead of them.
– Search Engine Optimization is cost effective, it shouldn’t even be considered a cost to your business but an important investment.
– Understand the potential SEO can bring to a business and you’ll know why it should be an important part of a marketing strategy and a necessary investment.
– Search engines are grabbing more market share and a majority of people now check for products, services, reviews or business websites online before making a purchase. This will surely only increase in time.

When someone does a search online, do you want them to be able to locate your business? Do you want your business to be at the top of the searches? Without Search Engine Optimization, people will have a difficult time finding your business or firm and will instead find your competitors.

With a dramatic increase in mobile usage and more effective Search Engine Optimization techniques, we are now experiencing a rise in local search optimization. Once internet users wanted global information when they search for solutions to their problems or answers to their questions. Now increasingly people want more personal results and they want them in the area that they live. When people search for a business or service that they need, they are looking for the top results that show up near them.

Search Engine Optimization is a way to optimize your website so search engines will increase it in rankings making it one of the top search results, ultimately increasing traffic to the website. Local SEO is a great investment for small business and a way to increase traffic to their websites when local people search for businesses and services.  It should be a part of your marketing strategy and is an important investment that allows small businesses to stay ahead of their competitors.

Rebranding starts with your logo


Located in the heart of downtown Fayetteville, NC the 219 Group is never far from the action. 219 Group specializes in many advertising and marketing services among these is Graphic Design. 219 is home to an award-winning graphic design team that strives to get you noticed with creative, innovative, and eye-catching designs. Our graphics team will take your brand from ordinary to extraordinary with fresh, new designs that are sure to appeal to any audience. Our designs can be found in all mediums including television, radio, digital, custom print materials such as brochures, pocket folders, billboards and other varies marketing outlets. Our designers excel at developing content that maximizes marketing strategies and boosts your web presence.

One of the single most important tools your company or organization can have is a logo, but not just any logo. Logos need to be unique, attention-grabbing and left to the professionals (that’s us!). If you already have a logo, but it’s missing that wow factor.. that is no problem for us! Our design team has got you covered. Along with revamping your logo, it might just be time to rebrand yourself. Rebranding can be stressful if you try to go it alone, but 219 Group can see you through all the way to the finished product with minimal stress on your part.

When asked why is a logo important to your brand, our graphic designers had this to say:

“It’s how you present yourself to the world, your logo is the first impression, like a book cover.”

“It is the reference point from which the entire brand is created. It is the first thing people see of your brand and what that logo says about you could easily make or break your brand.”

“Your logo is your number 1 identifier. It is the nexus of your brand. Eventually, your logo will bond your brand’s name to success or failure. “

Once your logo and branding are ready for publication, our in-house advertising professionals can help you get the word out. At 219 we understand that advertising is not one-size-fits-all and that taking the time to really establish a relationship with the consumers that matter the most to your brand is a crucial part of being successful.

102 Person St, Suite D
Fayetteville NC 28301
1 Glenwood Ave, 5th Floor
Raleigh, NC 27603