How Public Relations and Logo Design Work Together

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Looking to increase brand awareness for your Fayetteville business? Let the professionals help!

At 219 group, our award winning team of graphic designers are experts in logo design and will help you take your brand to the next level. Your logo is the first thing customers see when they look for your business. Much like a book cover, your logo design should draw attention and have a wow factor! When you outsource your logo design to our talented professionals at 219, we’ll get you the logo that makes customers remember!

Creativity is our specialty. Our professional graphic design team will not only help you create your logo design but also incorporate it into a full brand. Designing your logo, brochures, ads and more, we’ll make sure every element of your brand is cohesive. Your customers will be able to recognize your company and your brand after our team of designers works with you to develop or even revamp your brand!

Once we’ve developed your logo design, our team of marketing experts will increase awareness for your brand by developing a strategy to increase your public relations in Fayetteville and surrounding areas. Revitalizing your logo and your brand isn’t enough. Our team at 219 knows that you have to work to select and target your ideal audience. Public relations brings your business into the local area and creates awareness for your company as a whole. Together, our graphic design team and our public relations experts work to develop content and design that will increase your presence on the web and in the community.

Don’t stress trying to design your own logo or trying to figure out your own public relations strategy. Let the professionals handle it! Let 219 take your company to the next level in logo design and public relations for continued growth and success in Fayetteville!

 

Why Should I Care about SEO?

Should I Care About SEO

When you hear about search engine optimization or SEO, you probably think about Google, and you’re not wrong. If you want your Raleigh business to thrive, you need to make sure you are utilizing the best SEO techniques.

In Raleigh, your business is competing against what could be hundreds of other businesses, and that’s just in your city! Imagine competing against companies in surrounding areas when designing your SEO, because you are!

Raleigh businesses need to cover all aspects of digital marketing when implementing their marketing plans. Digital marketing in Raleigh is about more than just creating a website or creating a Facebook and Twitter page. You must take action to increase your visibility on the web through current SEO in your digital marketing strategy.

Something to consider when implementing SEO in your digital marketing plan is determining what keywords customers use when searching for your product in Raleigh. You want to incorporate these keywords into your digital marketing strategy for the best SEO for Raleigh and local areas.

Now, that’s not to say you should just pepper these keywords around your website randomly. For the most effective SEO, you need to incorporate these keywords into quality content. Google is smart and will punish your website in rankings if you try to stuff keywords into your content. Learning the rules of current SEO will help you avoid any unfortunate blunders.

The best SEO techniques should target your local Raleigh audiences. Consumers don’t want global search results when looking for a service or a product. SEO that targets Google Local audiences is extremely cost effective for a Raleigh company.

This is why your Raleigh business should be prepared to allocate money toward SEO when devising your digital marketing strategy. In Raleigh, you want to reach Raleigh customers and customers in surrounding areas for the most optimal profit/cost ratio.

Invest in SEO as part of your digital marketing plan and you’ll see a return on investment for your Raleigh business. Keeping up to date with current SEO techniques will land you higher in the rankings, making your Raleigh business one of the top search results.

At 219, we proudly serve Raleigh and surrounding areas. We’re your digital marketing team that knows SEO. We’ll help you stay ahead of the competition!

Internet Marketing and Public Relations in Fayetteville

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Internet Marketing and Public Relations in Fayetteville

Why should you care about internet marketing and public relations in Fayetteville? The answer is simple. You want your business to grow!

Internet marketing is the machine behind any successful marketing strategy for your Fayetteville business. While traditional marketing is a valid part of any successful marketing strategy, building a marketing plan that incorporates successful internet marketing techniques like search engine optimization, email marketing, social media management, blogging, Google or web ads, and text messaging is key.

Customers in Fayetteville respond to internet marketing that doesn’t feel like spam. That’s not to say you should forego techniques like email marketing campaigns to improve public relations with your audience. Instead, try to also repurpose this content as part of your internet marketing campaign in a more individual way. Be specific to your Fayetteville audience.

Try creating a company blog as part of your internet marketing. Your target audience in Fayetteville will respond to the personalization and interact by sharing the blog on social media and leaving comments. Truly personable public relations strategies may not be directly scalable, but they are an effective way to garner attention and grow your Fayetteville audience.

Customers crave immediate communication and by using current internet strategies  like social media management, your company can ensure a back and forth of constant communication between consumers and your Fayetteville company.

By incorporating these techniques of internet marketing with a successful public relations strategy for your Fayetteville business, your company can count on continued success and extended reach in Fayetteville and surrounding areas.

At 219, what sets us apart from our competition is that we incorporate successful internet marketing techniques into your full marketing plan. We understand the value of internet marketing to target and reach your Fayetteville customers, and we know the best way to implement successful public relations with your customers.

Contact us if you’re interested in looking at your internet marketing and public relations strategies for your Fayetteville business! 910-483-4749.

Your Raleigh Area Marketing Agency

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Do you own a business and want to makeover your existing website?

Maybe you’re thinking about starting a Raleigh business and you need help to create brand awareness and grow your company. Look no further than 219 group! Our creative team of marketing, advertising, and public relations experts will create the vision and growth you’ve imagined. We do it all and we do it well. We’re happy to serve Raleigh and nearby areas including Chapel Hill, Carrboro, Hillsborough, and Fuquay-Varina.

Digital Marketing in Raleigh

Here at 219 group, we use advanced digital marketing strategies to increase awareness of your brand for your target audience. We build vibrant, interactive websites to engage customers, create paid search campaigns, and ensure your business is seen in search results with current SEO strategies.

Social Media Marketing in Raleigh

It’s not just about posting on Facebook and Twitter. Our marketing team will develop your online presence to create brand awareness and customer engagement. We increase web traffic with media-rich SEO content, increase business, and gain loyalty from your target audience. We can teach you how to operate social media successfully, or we can do it for you while you focus on your business.

Raleigh Web Analytics

Your business thrives on results and so do we. We create easy to read reports that measure how our integrated marketing strategies are working for you. From website traffic reports to insight on how to increase sales and maintain your brand loyalty – you’ll see us working to exceed your goals.

Do you want a team of marketing experts working for you? Contact us today!

How to Have a Successful Email Campaign for the New Year

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Starting an email campaign for the New Year can be difficult but here a few things you can do to make it a success.

Understanding your goal and how you want to accomplish it is very essential to having success with your campaign. Ask yourself, what do you want to attain at the end of the year? What type of audience do you want to target? And more importantly, how will you influence others to open your emails?

  • Creating a S.M.A.R.T (SpecificMeasurableAttainable, Realistic, and Timely) diagram will help you get on the right track. Make sure that you put everything in full detail.

Offering incentives such as coupons, rebates, and promotional items in your emails will not only lead to a higher rate of people opening them but will also lead to brand loyalty from your customers, for it will build a stronger relationship. Even if you can’t give any vouchers, offering self-helps or tips can also increase traffic.

Putting in the right elements for the perfect email can be tricky. Having a lot of content can lower conversion while not giving enough can do the same. You want to draft your emails in a way that offers the right amount of content that your customers would read all the way through. Make sure you do not leave out any important information. Some of the primary things you should have in your email are any deadlines, social media links, contact information, and more importantly a call to action.

Timing is everything and it is important that you look for the right time and day to send out your emails. One way you can find out is by looking at your previous emails and studying the time and day that performed well with your customers. If that doesn’t help, studies show that sending out emails on either during the week between Tuesday and Thursday.

Several Ways You Can be a Real Person on Social Media and Not Just a Business

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“I do so want to be a real boy and do what real boys do.”

                                                                        -Pinocchio

This quote may sound ridiculous but as a business on social media, you can often get lost in becoming just a ‘business’ and not a real person. Often times, we at 219 Group see many businesses just posting about the deals that they are having that week and not giving their company a human voice. Neglecting the fact that staying active on social media and being personal with customers and its employees are two different things. Filling your followers’ timelines with just repetitive information that is just about the business everyday could result in them unfollowing you and you losing their business in the future. Here are a several ways that you and your business can become more personal on social media while attracting your target audience even more.

Create a Discussion          

Starting a discussion on your page will be a great way for you and your followers to start dialogue and even a better way to get a first-hand look at what your customers like and dislike. The number one rule when creating a discussion is to make sure that the topic is relatable to your business. You wouldn’t want to discuss politics under a pizza shop page. But instead you want to ask your followers about weird toppings that they think will go great on a pizza. Also make sure that it’s not just your followers that are responding to the question but you as well.

Respond To Followers

Whether it is good or bad, responding to comments regarding your business on social media is always a good way to show your customers that you can be easily reached and that you care about customer service. Even if it’s a comment that doesn’t mention your business, if the comment is relatable to a service or product that you can provide, you can still reply. What better way to attract a new customer than to let them know that you are always looking to satisfy.

Post More than Words

We all know the old saying that a picture is worth a thousand words. So posting an image would do just as much or even more as posting a lengthy post online. Whether it’s an emoji, a photograph, or you going live on Facebook/Periscope, studies show that these types of post generate 150% more retweets and replies.

Allow Your Followers to Celebrate With You

Posting your company’s accomplishments on social media would allow your followers to feel as if they are a part of the business as well. Also posting employees’ birthdays, anniversaries, and etc. will show your followers that you care for those that work for you and that you have a good company’s culture.

Is your Business ready for 2017?

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Let’s start with Marketing

Its been said that “The heart of your businesses success lies in its marketing.” Whether a business succeeds or fails may be determined by a company’s marketing strategy. You can have the best food, make the best products and have the best quality service, but if you don’t get the word out, your business may not succeed. A properly planned marketing strategy is important and will eventually increase sales of your products or services and give you an advantage over your competitors. It requires a lot of planning, research, analysis and the right marketing team to get the job done.

Public Relations

If you have a business to run, managing a Public Relations Campaign is an overwhelming task that requires the right planning and the right people. A Public Relations campaign will build a mutually beneficial relationship with your company and the public. A good Public Relations strategy will protect, enhance and build up your company’s image, reputation and build trust with the local community. Public Relations can include press releases, speech writing, blogs, planning and executing special events. Public Relations combined with the right marketing strategy will give you a huge advantage over your competitors.

Website Design

Your website is an effective way to advertise your brand, products, services or special offers. What separates 219 Group from other website designers is that we’ve mastered Search Engine Optimization (SEO) and Responsive Web Design (RWD). You can have the best Website Designed but without SEO your site will not show up in the search engines. RWD is the concept of designing a website so that it will pan across wide range of devises from big monitor desktops to laptops, tablets and mobile phones. With more people using their smart phones to look up sites, mobile responsiveness of your organization’s website is more important than ever.

219 Group, Fayetteville’s very own complete marketing company, combines website design, SEO, Public Relations and Marketing. Our creative team will custom tailor your website to your business, make it user friendly, easy to understand and navigate all while keeping the complicated concepts of SEO and RWD in mind when planning the design of your business website. Located in the heart of Fayetteville in historic downtown 219 Group is the right place to go for all your company’s marketing needs.

Your Full Service Marketing Agency

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Is your business not getting the results you wanted? Or are you wondering what’s going to put you above and beyond your competitor down the street? Sometimes questions like these can be answered simply by hiring the right people. If you want results that you can see, 219 Group is who you’re looking for. Located in the center of downtown Fayetteville, NC with many clients spread throughout the city, you could easily call us the heartbeat of the city. 219 group specializes in advertising, marketing, graphic design, logo design, public relations, social media marketing, and more. If you’re looking for an agency that can handle it all without taking up a lot for your time, 219 group is your place. Whether you need to revamp your logo or completely shake up your style in order to attract new customers, 219 Group has got you covered.

When we take on a new client we make it our mission to be as knowledgeable about you and your services as possible. In some cases, this means going to great lengths to take part in your services as a consumer, seeing first-hand how your product works and how we can better market you to your target market. Our ultimate goal is for you to succeed and get the results you want to see in your business or organization.

Working with 219 Group is a one of a kind experience as you will soon find out during your first meeting with us. Our modern working environment has proven time and time again to yield results that are unlike other marketing and advertising agencies. The 219 group culture allows for ideas to continue to flow which means your business will always remain fresh and current.

Do you know Your Marketing Agency?

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Is your business not getting the results you wanted? Or are you wondering what’s going to put you above and beyond your competitor down the street? Sometimes questions like these can be answered simply by hiring the right people. If you want results that you can see, 219 Group is who you’re looking for. Located in the center of downtown Fayetteville, NC with many clients spread throughout the city, you could easily call us the heartbeat of the city. 219 group specializes in advertising, marketing, graphic design, logo design, public relations, social media marketing, and more. If you’re looking for an agency that can handle it all without taking up a lot for your time, 219 group is your place. Whether you need to revamp your logo or completely shake up your style in order to attract new customers, 219 Group has got you covered.

When we take on a new client we make it our mission to be as knowledgeable about you and your services as possible. In some cases, this means going to great lengths to take part in your services as a consumer, seeing first-hand how your product works and how we can better market you to your target market. Our ultimate goal is for you to succeed and get the results you want to see in your business or organization.

Working with 219 Group is a one of a kind experience as you will soon find out during your first meeting with us. Our modern working environment has proven time and time again to yield results that are unlike other marketing and advertising agencies. The 219 group culture allows for ideas to continue to flow which means your business will always remain fresh and current.

Award Winning Graphic and Web Designers in Fayetteville, NC

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The first thing anyone does when they want to know more about a new business or organization is Google it. Is your website up to par with what viewers expect to find when they bring up your web page? It is very likely that new customers will not even find your web page buried under all of the other similar businesses on the web; that’s where 219 comes in.

219 Group is a marketing and advertising agency located in Fayetteville, NC. Here at 219 Group we know people, like really know people, we know what they want in a website and how they want it to work for them. Let our award winning graphic design team take your website to a whole other level. We will handle the work while you are busy dealing with other important matters that surround your business like taking care of your customers! By letting us handle the behind the scene stuff we’ll make you look great in the process.

After your world class web design is finished and you are happy, we will launch it and start focusing on getting you noticed on the search engines. You work hard and we want your customers and potential customers to know it. We use SEO, search engine optimization, to keep your website search engine friendly, and with a little time, your business will be on the first page of search results for your target areas.

219 Group has clients that span from Fayetteville, NC all the way to Raleigh, NC and though every client is different they all have two big things in common: us and great website results!

Are you being found online? Call us today to schedule a meeting.

CONTACT US
102 Person St, Suite D
Fayetteville NC 28301
1.910.483.4749
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