Content Marketing Trends


Content Marketing continues to grow and now it is used by prominent businesses throughout the world. Here are some Content marketing trends to look for in 2017 and beyond.

  • Native Advertising is a very hot topic in digital media right now. Native Ads perform better than traditional displays especially on mobile devices. Native Ads are a form of advertising meant to blend into the page as regular content. According to surveys, consumers generally have a positive attitude towards this type of advertising.  This has caught the attention of businesses and marketers, the result being a huge spike in Native Advertising Revenue over the last few years and expected growth in 2017 and beyond.
  • Live Streaming marketing is also growing; this has become an effective way to move people to action and has the potential of having a great return on your investment (ROI).  Live streaming is expected to gain popularity in the next few years because of the potential ROI and the limitless marketing possibilities. You can Stream live events, consumer interaction events, to behind the scenes of how a product is made or a service being done like food being prepared to construction projects. If done right it can be an easy way to move people to action, sell your products, services and market your brand.
  • Virtual Reality Marketing; It is expected to be a 30-billion-dollar market by 2020. It’s an easy way to create stories that resonate with your consumer audience. Virtual reality gives the person a feeling of interaction and personalized communication, which is what consumers are looking for now.
  • Other marketing trends to look for: Expect a rise in email newsletters and growth in influencer marketing. Influencer marketing do be done right, would include a meticulously planned public relations campaign and the proper research to make sure your marketing products are reaching the right influencer/s.

With marketing being difficult and complicated now, the future only promises that it will become even more complicated and sophisticated. With that said, it will also provide businesses and marketers more opportunities and the potential for more success. Therefore, it is so important for your business to hire a marketing company that understands new age marketing, the growing trends, one that stays on top of the newest marketing technologies and methods.

Most likely if you have a business to run you do not have the time to spend to come up with a long-term marketing plan let alone stay on top of all the marketing data and trends. 219 Group is a full-service marketing company with a creative team that does all this and more. At 219 Group, marketing is our business and we’re great at it!

Digital Chaos and How to Prevent It with 219


Organizations and businesses are always under pressure to keep up with clients on social media. In order to stay relevant to your client base, the easiest way to market to them is digitally. 219 Group works with clients from Fayetteville, NC to Raleigh, NC and every where between,  from various verticals. We understand just how difficult it can be to come up with creative and innovative ways to keep viewers engaged. We know that Social Media can be tricky and can either end up being brilliant or a huge disaster and the last thing any company wants to do is accidentally post something that is going to cause an uproar from your clients.

Don’t allow someone else’s screenshot of your company’s post ruin everything you’ve built – just follow these few easy tips from 219!

Tip 1: Think before you post, and then think some more! We see this way too many times, a company posts a witty slogan and all of the sudden their news feed is blowing up with angry followers. When posting to social media you have to be straightforward with exactly what you mean, and leave no room for assumption or error. Your words are powerful use them wisely.

Tip 2: The dreaded hashtag… Make sure that you completely understand the meaning of the trending hashtag you are about to jump on and use. Nothing can make an organization look more inconsiderate then using a hashtag incorrectly and offending your clients. Just like with any word, if you don’t know the meaning of it, don’t use it!

Tip 3: Keep up with your followers, “No Comment” is a comment! Nothing looks worse than a company that is absent from a meltdown that is happening within their fan base because of something they have done or said. Stay up to date with what people are saying about your business. Do not wait until someone’s comment spreads into a flame that starts a fire. Let your followers know that you are listening and put an end to any untrue rumor before it damages your public face for good!

The Other Side of SEO


News Flash: SEO Is Not Just Content Writing

When it comes to Search Engine Optimization (SEO) small businesses and organizations are always hearing “be unique” and “stand out from the competition.” Being unique is great, but let’s face it, you are not the only business in the area with unique ideas.

Here’s a thought, instead of marketing local, BE LOCAL. That’s right go out there and be involved with your community.  Get involved with local events, fundraisers and charities. Doing simple things such as this, will cost your business very little and you are now becoming a trustworthy, team player in the eyes of your local community, it’s a win-win situation! Not to mention the Public Relations benefits from the positive reviews and Public Relation campaign opportunity this will create. So be relevant, be genuine, be local!

Another benefit from being local is that it will help with SEO.  Google always delivers higher local results for establishments with higher reviews. It will give you an opportunity to optimize your website, using local events, local terminology, local areas, positive local reviews and more. You want your business to stand out from your competitors, be found easily and be one of the top search results.

There’s so much more to SEO than unique content. Understand that search engines like Google are constantly changing; hiring someone that truly understands how SEO works is essential for your website. It has to be a right mix of keywords, phrases, unique content and important content such as NAP (Name, Address and Phone number). You must make sure that every point of data aligns perfectly and avoid inaccuracies. Inaccuracies will significantly hurt your SEO and local pages.

Don’t make the mistake of underestimating the importance of SEO, especially if you have a small business. People want personal results and local answers to their searches and this is growing more and more. You need local search engine optimization in order to get a good Return On Investment (ROI). You want your Website, social pages along with your advertising and marketing campaigns to reach local consumers not people globally. Be local with SEO with the right locations, right consumers using the right experienced SEO expert to optimize your website, i.e. 219 Group ;).

Long story short, don’t just advertise locally and market locally, but be local!. Remember your competitors are trying to be unique also. By Being Local, getting involved in local events, fundraisers etc., is a way to differentiate your business from your competitors. This is a simple way to really be unique, it just requires a little time and effort on your part.  This will also provide an opportunity for a good Public Relation (PR) campaign. All this combined with the right investment in Search Engine Optimization, adding a local spin on your website, using local terminology will make your business stand out from your competitors. Understand the importance of SEO and remember it can get really tricky and complicated, hire someone that truly understands SEO. Talk to 219 Group today about your options.

Having a Good Digital Marketing Plan Is More Important Than Ever


Digital Marketing Strategies take place online but don’t think this limits your options. Your digital marketing plan can include mobile phones (texting and in-app advertising), display advertising, search engine marketing and many other digital mediums. The key is to promote as much as possible, a brand, products or services, using various forms of digital media and of course most importantly a good return on investment (ROI). After all, cash is king.

Why is a good digital marketing plan important?

People have access not only to what your company wants them to know about your products and services but because of the web and other digital mediums they can find out what other people are saying about your company. They will see reviews, critiques, articles and so much more. People want brands they can trust and personalized communications. A good digital marketing plan needs to be custom tailored to your company, to your brand and be able to reach the right consumers.

People are now looking to shop, buy, look at reviews, get their news, entertainment, answers to their problems, online more than ever and this will only increase in time. Whereas before people would look for answers globally, now people want more personal communications, they are looking online for more local solutions.

If you have a small local business you don’t want to advertise your brand, products, services or special offers around the globe. With an effective digital marketing plan, you should be able to promote your brand to local consumers. If you are located in Fayetteville, NC or Raleigh, NC – your digital marketing campaign can target those specific locations or both locations if you are looking to grow!

You also want to be able to measure the effectiveness of your digital marketing campaigns, what’s working, what adjustments need to be made, what consumers need to be reached out to. The need for businesses to invest time and money in a good marketing plan is growing more by the day! A business cannot grow without a good digital marketing plan.

Your Digital Marketing Plan should include developing creatively intriguing ads. Adding creativity when developing your digital ads increases its effectiveness. It’s been proven time and time again that a good Digital Ad is cost effective and brings about a better ROI. Your digital ads should compliment your non-digital advertising and make them more effective as well.

Digital Marketing Plans should include a remarketing strategy. Remarketing is a way to connect ads to consumers that have already visited your website. How your company uses remarketing depends on how your business makes contact with your customers. Is your company a business to business (B2B) company? Are you an online retailer? Is your business a brick and mortar shop? A remarketing plan should be custom tailored to your business.

When developing an overall Digital Marketing Plan, it needs to use a wide range of digital mediums, it must complement your other marketing campaigns and should make your non-digital advertising more effective. A good plan will have creative digital ads which will improve the ads effectiveness and bring about a good ROI.

There are so many options, don’t limit yourself and remember a good plan must be tailored to your business!

Full Service Marketing and Advertising in NC


With a full-service marketing and advertising agency located in downtown Fayetteville, NC, 219 Group is the complete package when it comes to developing your company. Made up of a team of award-winning, and creative minds – the ideas never stop flowing over here at 219, which means your business will never stop growing when you chose to work with us!

Since 219 is a full-service agency. We are your one-stop-shop for all of your public relations, marketing, and advertising needs. Specializing in brand development, media services, digital marketing, public relations, lead generation, graphic design, analytics and more! We are sure to have everything you need to give your organization the extra boost it needs to be successful.

Every successful business started with building a relationship with their community, luckily for you, relationships are our specialty, especially when it comes to reaching out to your target markets. We handle all the little details so that you can focus on what matters most, your customers. Let us share your vision for your business, and help you build your empire with collaborative ideas and goals.

Our public relations team is skilled at maintaining your public image with tools such as press releases that display your organization in the most engaging, and dynamic light, all while making sure that your information gets distributed to the right people that are sure to be interested in you! Once your name is out then we move on to manufacturing your brand’s loyalty by building your reputation and turning your consumers into lifelong brand ambassadors.

SEO: How 3 letters Can Change Your Business


You’ve most likely heard of Search Engine Optimization (SEO) or looked into it.  What exactly is SEO? The short and simple version: Search Engine Optimization is optimizing a website or blog so that it improves in search engine rankings. You want your business to be one of the top search results.

You might still be asking why should any business be spending money on Search Engine Optimization or do I really need to optimize my website? Well, the answer is YES and there are plenty of reasons why, here are a few:

– Your competitors are investing in it or might be soon.  If your competitors aren’t investing in SEO then now would be a great opportunity to get ahead of them.
– Search Engine Optimization is cost effective, it shouldn’t even be considered a cost to your business but an important investment.
– Understand the potential SEO can bring to a business and you’ll know why it should be an important part of a marketing strategy and a necessary investment.
– Search engines are grabbing more market share and a majority of people now check for products, services, reviews or business websites online before making a purchase. This will surely only increase in time.

When someone does a search online, do you want them to be able to locate your business? Do you want your business to be at the top of the searches? Without Search Engine Optimization, people will have a difficult time finding your business or firm and will instead find your competitors.

With a dramatic increase in mobile usage and more effective Search Engine Optimization techniques, we are now experiencing a rise in local search optimization. Once internet users wanted global information when they search for solutions to their problems or answers to their questions. Now increasingly people want more personal results and they want them in the area that they live. When people search for a business or service that they need, they are looking for the top results that show up near them.

Search Engine Optimization is a way to optimize your website so search engines will increase it in rankings making it one of the top search results, ultimately increasing traffic to the website. Local SEO is a great investment for small business and a way to increase traffic to their websites when local people search for businesses and services.  It should be a part of your marketing strategy and is an important investment that allows small businesses to stay ahead of their competitors.

Rebranding starts with your logo


Located in the heart of downtown Fayetteville, NC the 219 Group is never far from the action. 219 Group specializes in many advertising and marketing services among these is Graphic Design. 219 is home to an award-winning graphic design team that strives to get you noticed with creative, innovative, and eye-catching designs. Our graphics team will take your brand from ordinary to extraordinary with fresh, new designs that are sure to appeal to any audience. Our designs can be found in all mediums including television, radio, digital, custom print materials such as brochures, pocket folders, billboards and other varies marketing outlets. Our designers excel at developing content that maximizes marketing strategies and boosts your web presence.

One of the single most important tools your company or organization can have is a logo, but not just any logo. Logos need to be unique, attention-grabbing and left to the professionals (that’s us!). If you already have a logo, but it’s missing that wow factor.. that is no problem for us! Our design team has got you covered. Along with revamping your logo, it might just be time to rebrand yourself. Rebranding can be stressful if you try to go it alone, but 219 Group can see you through all the way to the finished product with minimal stress on your part.

When asked why is a logo important to your brand, our graphic designers had this to say:

“It’s how you present yourself to the world, your logo is the first impression, like a book cover.”

“It is the reference point from which the entire brand is created. It is the first thing people see of your brand and what that logo says about you could easily make or break your brand.”

“Your logo is your number 1 identifier. It is the nexus of your brand. Eventually, your logo will bond your brand’s name to success or failure. “

Once your logo and branding are ready for publication, our in-house advertising professionals can help you get the word out. At 219 we understand that advertising is not one-size-fits-all and that taking the time to really establish a relationship with the consumers that matter the most to your brand is a crucial part of being successful.

Live from Facebook, IT’S YOUR BUSINESS!


You may have noticed the growing trend on Facebook of going live. Friends use it to post a live feed of their wedding, birth announcements, or just hanging out.

You may wonder how your business could use this to reach your audience. Whether you’re a restaurant looking to showcase your best dish, a realtor wishing to show the best features of a home or your business is attending a charity event, video is largely regarded as the best way to engage your customers. Facebook has taken that to another level by allowing you to go live via your Facebook page.

Facebook has made it easy for its users to live stream as an individual. When using a device with a camera (Phone, Tablet, Laptop, etc.), simply login to your Facebook and go to Create a New Post. You will see an option to Go Live. Click that and you will be streaming in no time!

For businesses, it can be a little more involved but by following these directions, you will be showcasing your business with ease:

1. Go to your app store for your device. Get your free download of the “Facebook Pages Manager” developed by Facebook. Get it now from the App Store or the Google Play Store.

2. Once you are signed in to the app, you can select which business you want to post from.

3. Click post when the page shows up in the app.

4. Click “Go Live” to start streaming.

Although it takes a few more steps for a business to do a live feed through Facebook, the benefits outweigh the negatives. This is a great chance to gain even more interaction from your customers and keep your business top of mind.


All you need to know about Google Mail and Your Business


In a world ruled by technology, emails have become the foundation of all business and personal communication. Years ago, as Google became the leading search engine being used and AOL mail was the go-to emailing service, Yahoo was born.  As emailing grew in popularity, Google and Yahoo created emailing services known as “Yahoo Mail” and “Gmail.” Google emerged as the front-runner, just as everyone expected.

Acting as the world’s default search engine, it was only right that Gmail became the default email service for the business professional world. Services like folder organization, snoozing abilities, up to 15gb of free storage, and the ability to customize your address using your own domain name make Gmail the perfect choice for your business.

Do you have multiple devices that you use daily? Maybe a phone, tablet, and a laptop? Google Apps like Gmail, Google Calendar and Google Keep cater to people like you by being able to experience these apps on any one of your devices. No matter what device you are using at the moment, you will be able to access the same emails, messages, attachments, notes, meeting times and documents on every one of your devices.

One of Gmail’s best services is the integration of Instant Messaging (IM) and Email. Gmail allows you to send messages to your contacts that are online quicker and easier. All of this can be done within your email browser using Google Hangouts. Gmail took a stab at the email platform and specialized in the in-email services such as flexibility with attachments, folder organization, and altering the size of attachments.  One of the biggest impacts in Gmail is that it is thought to be the more “professional” of the email services. People seem to believe that Gmails competitors are less credible.

Quick Facts about Google Apps:

  • The spam filtering algorithms Google uses create less false positives so checking your spam folder for good messages is a thing of the past.
  • Document sharing is a small part of the power that google apps offers, but an integral one. You will also get the use of Google drive which allows you to upload and share files internally or with those outside of your business.
  • Google apps has virtually no downtime. In fact, the system as a whole almost never goes down.
  • Google Apps has near unlimited scalability with instant-on ability to tack on as many – or as few – users as you may wish. It’s all controlled on the Apps Control Panel and administration is seamless.
  • Google updates it software for security, usability and features without any interruption to your email access and at no extra charge.
  • You can access your email easily from your smartphone, tablet or any computer.
  • Googles email interface is easy to use and has a full help center in case you do encounter an issue.

Crucial Tips to Building Your Brand on Social Media


While social media is an incredible tool to use when promoting your brand it can also be a double edged sword. It can give your brand a boost with potential customers but it can also be damaging to your brand’s image if it is used the wrong way. Here are five crucial tips to follow to make sure you are socially successful.

Knowing Your Target Audience

Before posting anything you must know who your target audience is. You never want to post the wrong thing for the wrong group of people. Do research on what your target audience members like to post on social media and find a way to craft your post in that same manner.


After realizing who your target audience is, take notes on what other businesses are doing. This will help you understand the dos and don’ts of promoting your brand on social media.

Creating a Hashtag

Starting a hashtag is an awesome way of creating a trend for your brand on different platforms of social media. It brings awareness to your brand, establishes a fan base, and also builds a relationship between you and your followers.

Not Over Posting

Be active on social media but not too active, no one wants to see that you posted ten pictures in the last thirty minutes on Instagram. At 219 we recommend posting at least three to five times a week. You can even schedule your post on your different platforms or use programs like Hootsuite to make sure that they come out in a timely fashion.


Just posting about your product is simply not enough for bringing exposure to your brand, you must also interact. This includes participating in trending topics and also commenting on post from followers and even non followers. Also never be scared to put yourself out there if you see a negative comment about your product or service. Comment as well and see how you can help. This will show your followers that you strongly believe in customer service and will give yourself a boost with potential customers and interest.

102 Person St, Suite D
Fayetteville NC 28301
1 Glenwood Ave, 5th Floor
Raleigh, NC 27603