What Not to Do When It Comes to Social Media

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Often times, businesses focus more on what to do when it comes their social media platforms, neglecting what they shouldn’t do. Luckily, we at 219 Group haven’t forgot and have composed a list of a few don’ts when it comes your social media.

Don’t Like Your Own Status

There’s a meme out there that states “Liking your own post, is like giving yourself a high five”. Although you may think your status, that you created, is interesting, let’s give your followers the chance to make the decision on their own. One thing that you could do is encourage your employees to like the status and possibly share it on their personal pages. This is one of the best ways to increase brand awareness.

Don’t Get Muted

Sometimes, businesses get so caught up in reaching their audience on social media, that they constantly post every hour, without pacing themselves. Flooding your followers’ timelines with a post can become very nerve racking to some and can force them to mute your page, or even worse, unfollow you, which isn’t good. Try pacing yourself, create a schedule stating the number of times you will post a week (preferably 2-4 times a week). This will show your followers that you are consistent on your page but that you are not over posting as well.

Don’t Forget That It’s Business… Not Personal

One of the main problems for businesses is that they forget that their social media pages are not meant to be personal. Posting birthdays, pictures from crew lunches, or work parties are great but anything such as political views or opinions on current events is a big no-no. It is best that you keep those things on your personal page. This can give your business a bad look regarding your brand can lead to followers blocking your page and you possibly losing business.

As a business owner, managing your social media and your company can be tough task, at 219 Group, we can help. Give us a call or fill out a quote form to discuss social media services with one of our account executives.

How to Survive your First Year as a Small Business Owner Using Marketing

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Fact: 80% of small business owners, in the U.S., will survive their first year in business.

Although this is a remarkable number, let’s look at the statistic as half empty for a second. What about the 20%? What did they do wrong for them to not survive their first year? And the answer is marketing. The website hosting company, GoDaddy, states that 60% of start ups do not build a website for their company in their first year and only 13% of them use social media to promote their business or communicate with customers.

As a person with a potential start up, looking at the stats this way can be disappointing and discouraging, to say the least. This post will help you avoid being in that 20%.

Developing Online Presence

Whether you are a start up or veteran business in your community, having online presence is still essential to having success. Not only is having a website important but you should also have presence on several social media platforms. A website is there to inform potential customers while social media is there to engage with them. When it comes to both, you must make sure that content and images are current, this is key to ensuring that your presence is effective.

Getting Testimonials

After you have developed your online presence, the next step is to receive testimonials. Testimonials is the best type of “word of mouth” marketing. Before people buy anything, they look at the reviews, whether it be from Google, social media, Yelp, etc. Try to get your customers to leave reviews online. We suggest including an incentive when they leave one, such as a discount on their next purchase once you see their review on a credible site. This will also be a great way to increase engagement with your current customers.

As a small business owner, it can be very difficult your first year. Along with operations and possibly hiring employees, marketing can be the last thing on your mind. Luckily there’s 219 Group, and we are here to help every step of the way. Let us help you avoid being a part of that 20% your first year.

How to use Instagram to tell your story and connect with your customers.

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Instagram has become a widely popular social media platform over over the last year or so. With 400 million active users every month, it may be something you want to consider using in your social media marketing efforts. It’s important to do this the right way for it to be effective. The most important thing to remember with Instagram is that it’s a visual platform where photos and being able to tell a story through them, matters.

Instagram offers a variety of features that will allow you to connect with your ideal customers. The first of these is the use of hashtags. Using hashtags in your photo posts will help users find you through their mobile instagram searches. You should be using general hashtags when you’re posting product or lifestyle images. If you’re running a particular campaign, use tags that are specific to that, including your business name. Like most other social media platforms, it’s important to monitor your hashtags (specifically for your business name), so that you can respond to customer’s comments and questions.

Some other useful features are Instagram Stories and the Geo Tracking feature. Instagram Stories is very similar to Snapchat in the way that the stories disappear after 24 hours. The story feature allows you to tell a better story to your followers. The geo tracking feature allows you to add your location to your photos when you post. If your building/office is open to customers, you can add your location so they know where to find you.

This platform can be a lot of fun when used correctly. You can use it to show off products and services, show behind the scenes looks into your business and offer exclusive deals. It’s an amazing way to really bring your business to life and put a human face on it. This will help to establish a certain amount of trust between you and your customer and will keep your business fresh in their mind.

For help using Instagram marketing and social media marketing in general to further your business goals and attract more customers, give us a call today! 219 Group is experienced in handling many social media accounts for our customers and would love to discuss how we could help you with yours!

Internet Marketing and Public Relations in Fayetteville

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Internet Marketing and Public Relations in Fayetteville

Why should you care about internet marketing and public relations in Fayetteville? The answer is simple. You want your business to grow!

Internet marketing is the machine behind any successful marketing strategy for your Fayetteville business. While traditional marketing is a valid part of any successful marketing strategy, building a marketing plan that incorporates successful internet marketing techniques like search engine optimization, email marketing, social media management, blogging, Google or web ads, and text messaging is key.

Customers in Fayetteville respond to internet marketing that doesn’t feel like spam. That’s not to say you should forego techniques like email marketing campaigns to improve public relations with your audience. Instead, try to also repurpose this content as part of your internet marketing campaign in a more individual way. Be specific to your Fayetteville audience.

Try creating a company blog as part of your internet marketing. Your target audience in Fayetteville will respond to the personalization and interact by sharing the blog on social media and leaving comments. Truly personable public relations strategies may not be directly scalable, but they are an effective way to garner attention and grow your Fayetteville audience.

Customers crave immediate communication and by using current internet strategies  like social media management, your company can ensure a back and forth of constant communication between consumers and your Fayetteville company.

By incorporating these techniques of internet marketing with a successful public relations strategy for your Fayetteville business, your company can count on continued success and extended reach in Fayetteville and surrounding areas.

At 219, what sets us apart from our competition is that we incorporate successful internet marketing techniques into your full marketing plan. We understand the value of internet marketing to target and reach your Fayetteville customers, and we know the best way to implement successful public relations with your customers.

Contact us if you’re interested in looking at your internet marketing and public relations strategies for your Fayetteville business! 910-483-4749.

Several Ways You Can be a Real Person on Social Media and Not Just a Business

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“I do so want to be a real boy and do what real boys do.”

                                                                        -Pinocchio

This quote may sound ridiculous but as a business on social media, you can often get lost in becoming just a ‘business’ and not a real person. Often times, we at 219 Group see many businesses just posting about the deals that they are having that week and not giving their company a human voice. Neglecting the fact that staying active on social media and being personal with customers and its employees are two different things. Filling your followers’ timelines with just repetitive information that is just about the business everyday could result in them unfollowing you and you losing their business in the future. Here are a several ways that you and your business can become more personal on social media while attracting your target audience even more.

Create a Discussion          

Starting a discussion on your page will be a great way for you and your followers to start dialogue and even a better way to get a first-hand look at what your customers like and dislike. The number one rule when creating a discussion is to make sure that the topic is relatable to your business. You wouldn’t want to discuss politics under a pizza shop page. But instead you want to ask your followers about weird toppings that they think will go great on a pizza. Also make sure that it’s not just your followers that are responding to the question but you as well.

Respond To Followers

Whether it is good or bad, responding to comments regarding your business on social media is always a good way to show your customers that you can be easily reached and that you care about customer service. Even if it’s a comment that doesn’t mention your business, if the comment is relatable to a service or product that you can provide, you can still reply. What better way to attract a new customer than to let them know that you are always looking to satisfy.

Post More than Words

We all know the old saying that a picture is worth a thousand words. So posting an image would do just as much or even more as posting a lengthy post online. Whether it’s an emoji, a photograph, or you going live on Facebook/Periscope, studies show that these types of post generate 150% more retweets and replies.

Allow Your Followers to Celebrate With You

Posting your company’s accomplishments on social media would allow your followers to feel as if they are a part of the business as well. Also posting employees’ birthdays, anniversaries, and etc. will show your followers that you care for those that work for you and that you have a good company’s culture.

Your Full Service Marketing Agency

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Is your business not getting the results you wanted? Or are you wondering what’s going to put you above and beyond your competitor down the street? Sometimes questions like these can be answered simply by hiring the right people. If you want results that you can see, 219 Group is who you’re looking for. Located in the center of downtown Fayetteville, NC with many clients spread throughout the city, you could easily call us the heartbeat of the city. 219 group specializes in advertising, marketing, graphic design, logo design, public relations, social media marketing, and more. If you’re looking for an agency that can handle it all without taking up a lot for your time, 219 group is your place. Whether you need to revamp your logo or completely shake up your style in order to attract new customers, 219 Group has got you covered.

When we take on a new client we make it our mission to be as knowledgeable about you and your services as possible. In some cases, this means going to great lengths to take part in your services as a consumer, seeing first-hand how your product works and how we can better market you to your target market. Our ultimate goal is for you to succeed and get the results you want to see in your business or organization.

Working with 219 Group is a one of a kind experience as you will soon find out during your first meeting with us. Our modern working environment has proven time and time again to yield results that are unlike other marketing and advertising agencies. The 219 group culture allows for ideas to continue to flow which means your business will always remain fresh and current.

Digital Chaos and How to Prevent It with 219

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Organizations and businesses are always under pressure to keep up with clients on social media. In order to stay relevant to your client base, the easiest way to market to them is digitally. 219 Group works with clients from Fayetteville, NC to Raleigh, NC and every where between,  from various verticals. We understand just how difficult it can be to come up with creative and innovative ways to keep viewers engaged. We know that Social Media can be tricky and can either end up being brilliant or a huge disaster and the last thing any company wants to do is accidentally post something that is going to cause an uproar from your clients.

Don’t allow someone else’s screenshot of your company’s post ruin everything you’ve built – just follow these few easy tips from 219!

Tip 1: Think before you post, and then think some more! We see this way too many times, a company posts a witty slogan and all of the sudden their news feed is blowing up with angry followers. When posting to social media you have to be straightforward with exactly what you mean, and leave no room for assumption or error. Your words are powerful use them wisely.

Tip 2: The dreaded hashtag… Make sure that you completely understand the meaning of the trending hashtag you are about to jump on and use. Nothing can make an organization look more inconsiderate then using a hashtag incorrectly and offending your clients. Just like with any word, if you don’t know the meaning of it, don’t use it!

Tip 3: Keep up with your followers, “No Comment” is a comment! Nothing looks worse than a company that is absent from a meltdown that is happening within their fan base because of something they have done or said. Stay up to date with what people are saying about your business. Do not wait until someone’s comment spreads into a flame that starts a fire. Let your followers know that you are listening and put an end to any untrue rumor before it damages your public face for good!

Live from Facebook, IT’S YOUR BUSINESS!

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You may have noticed the growing trend on Facebook of going live. Friends use it to post a live feed of their wedding, birth announcements, or just hanging out.

You may wonder how your business could use this to reach your audience. Whether you’re a restaurant looking to showcase your best dish, a realtor wishing to show the best features of a home or your business is attending a charity event, video is largely regarded as the best way to engage your customers. Facebook has taken that to another level by allowing you to go live via your Facebook page.

Facebook has made it easy for its users to live stream as an individual. When using a device with a camera (Phone, Tablet, Laptop, etc.), simply login to your Facebook and go to Create a New Post. You will see an option to Go Live. Click that and you will be streaming in no time!

For businesses, it can be a little more involved but by following these directions, you will be showcasing your business with ease:

1. Go to your app store for your device. Get your free download of the “Facebook Pages Manager” developed by Facebook. Get it now from the App Store or the Google Play Store.

2. Once you are signed in to the app, you can select which business you want to post from.

3. Click post when the page shows up in the app.

4. Click “Go Live” to start streaming.

Although it takes a few more steps for a business to do a live feed through Facebook, the benefits outweigh the negatives. This is a great chance to gain even more interaction from your customers and keep your business top of mind.

 

Crucial Tips to Building Your Brand on Social Media

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While social media is an incredible tool to use when promoting your brand it can also be a double edged sword. It can give your brand a boost with potential customers but it can also be damaging to your brand’s image if it is used the wrong way. Here are five crucial tips to follow to make sure you are socially successful.

Knowing Your Target Audience

Before posting anything you must know who your target audience is. You never want to post the wrong thing for the wrong group of people. Do research on what your target audience members like to post on social media and find a way to craft your post in that same manner.

Researching

After realizing who your target audience is, take notes on what other businesses are doing. This will help you understand the dos and don’ts of promoting your brand on social media.

Creating a Hashtag

Starting a hashtag is an awesome way of creating a trend for your brand on different platforms of social media. It brings awareness to your brand, establishes a fan base, and also builds a relationship between you and your followers.

Not Over Posting

Be active on social media but not too active, no one wants to see that you posted ten pictures in the last thirty minutes on Instagram. At 219 we recommend posting at least three to five times a week. You can even schedule your post on your different platforms or use programs like Hootsuite to make sure that they come out in a timely fashion.

Interacting

Just posting about your product is simply not enough for bringing exposure to your brand, you must also interact. This includes participating in trending topics and also commenting on post from followers and even non followers. Also never be scared to put yourself out there if you see a negative comment about your product or service. Comment as well and see how you can help. This will show your followers that you strongly believe in customer service and will give yourself a boost with potential customers and interest.

Connecting with your Audience

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“People do not buy goods and services. They buy relations, stories and magic.” -Seth Godin

At 219 We specialize in full-service marketing campaigns and marketing management with clear objectives. Besides using social media and internet search tools to tap into your audience, we also use traditional marketing techniques to increase awareness. Press releases, copy for radio or TV announcements, managing and organizing press events, or promoting your business message on our many social networks, 219 can take of all your PR needs.

If you’ve talked about sales you’ve heard the sayings, “it’s not about what you know but about who you know” or “there’s nothing more powerful than word of mouth”. Now that our society is moving from face to face interactions, there is question if this is still the case. The answer is yes. However the strategy has changed.

Word of mouth marketing is the original platform for social media. Most businesses right now are facing the issue of how to create contemporary efforts to create experiences worthy of being passed from person-to-person.

The problem is that for the last few years, marketers have been focused on “collecting” instead of “connecting.” In other words, brands are too caught up in collecting social media fans and they are forgetting to actually connect with them. Having 100 really passionate fans that love your brand or product is exponentially more effective than having 10,000 “fans” who signed up just to win a free iPad from you. The key is finding effective engagement.

Statistics have proven that social media and online marketing are powerful tools to drive business. 81% of U.S. online consumers’ purchase decisions are influenced by their friends’ social media posts versus 78% who are influenced by the posts of the brands they follow on social media. (Market Force)

Many of your potential customers will check you out on Google before they actually pursue your company. We will manage your online reputation and engage with your customers to ensure positive customer service online.

Our connections with local media and advertisement groups will allow your company valuable exposure.

Our services offer options to reach a broad audience. Our relationships with regional and local print as well as broadcast give us strong ties with the community and contacts when we need to deliver a message to the community. Together with our clients, we develop a clear voice paired with a powerful message to deliver to our target outlet, yielding the best results for our clients. This messaging will build meaningful, trustworthy relationships with the public and media alike.

CONTACT US
102 Person St, Suite D
Fayetteville NC 28301
1.910.483.4749
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