Tips on Having Success with SEO

SEO Fayetteville NC

Google states that there are over 30 trillion active websites on the web. Not 30 thousand, not 30 million, not even 30 billion, but 30 TRILLION. That’s a heck of a number and unfortunately out of that number, only a few can make it to the first page, while the rest get lost and ignored amongst the many. To avoid this, we have provided a few tips on how to have success with SEO.

Focus on One Thing

Focusing on one thing is one of the most important steps when you are trying to boost your SEO rankings but unfortunately, it is one of the steps that gets overlooked the most. Don’t get us wrong, your site can cover other things, but you want to make sure that you have a primary focus. Before a choosing a topic, we recommend that you do keyword research.

Use Your Keywords as Much as Possible

There’s a reason why they are called ‘keywords’ and that is because they are the ‘key’ to your site getting a boost in SEO rankings. We know it sounds silly but it’s the truth. That is why after finding your keywords you should use them as much as possible. This includes implementing them in page content, titles, and taglines. If you have a blog category on your website, you should make sure that you are covering at least one in each post (hence why we are writing about SEO because it’s one of our keywords). They should even be mentioned in your title/description for images that you post on your website or on other social media platforms.

Constantly Update Your Site

We tell our clients all the time, you must treat your website like you treat your business. To make it presentable to your customers, you must constantly update it. Updating your site will make it first on the list for Google rankings, helping you reach a larger audience. Updating your site includes adding blogs, changing images, adding/changing content, and even redesigning the layout of your current site. You want to make sure that your site is always up to date. SEO is vital to new companies to receive new patients in order to keep the company above water. New Beginnings Dental Center is one of our new clients that we make sure to have this concept instilled into our SEO plan.

You Are a Human… So, Write Like One

It is key that you make sure the content on your site does not sound like a robot has wrote it. Make sure that the content is relatable to your customers and yet personal because it’s telling your story. You do not want anything generic; your customers can see right through it. Include those keywords and add images of you and your team.

Give Us a Call

Trying to get your site boosted on Google can be a hassle and very time consuming, but luckily, we’re here to help. Our SEO specialists have years of experience and have worked with a long line of clients, helping them get to the number one spot with some of their keywords.

If you looking to be found on Google, then give us a call!!

Taking Your SEO Strategy to the Next Level

SEO

For the vast majority of businesses and organizations that have adopted a Search Engine Optimization strategy, their goal is simple: they want to be seen. In other words, they want to achieve the highest search engine result placement that they possibly can for specific keywords relevant to their business. If you own a barbershop in Fayetteville, you want internet users who search for “barbershop Fayetteville nc” to find you. If you are a veterinarian practicing in Raleigh, you want someone to find you fast when they search for “vet Raleigh nc”. SERP stands for Search Engine Results Page, and when it comes to SEO, no one wants to settle for page two. Fortunately, with a good SEO strategy in place and a support team to implement it, your business or organization doesn’t have to.

Over the last 25 years, search engines have changed how they rank search engine placement over and over again. A lot of the changes can be directly related to the way that communication and the internet has changed over that time. In the early nineties, the majority of the world wide web was made up of simple websites. By the mid-2000’s, the internet was being introduced to blogging platforms and dynamic websites. In the last ten years, we have seen the domination of the smartphone. As a matter of fact, more web searches happen on smartphones today then they do on a desktop or a laptop. As we prepare for whatever the technological future will hold, it is vital that business owners and organizations understand how SEO is changing and how they can get a step in front of others who are not paying attention. An SEO trend surely coming soon? Voice search.

This is where 219 Group shines. Our SEO game has been strong since the beginning of our company. Our team more than understands the importance of Search Engine Optimization for that barber in Fayetteville or that veterinarian in Raleigh. It’s what we do. By now we all know that the one constant is change. We make it our business to keep up with the latest trends in SEO Marketing, and when it comes to SEO strategy, you can trust that we know what you need and how to get you there. As your digital marketing team, 219 Group can take your Search Engine Optimization strategy to the next level.

SEO for the Mobile Market in Fayetteville and Raleigh

Mobile SEO

Are you mobile friendly? If you’re trying to improve search engine optimization (SEO) for your Raleigh or Fayetteville business, consider approaching SEO from a different angle.

We all know the importance of rich content and keyword targeting, but did you ever stop to think about marketing toward your mobile users in Fayetteville? By 2017, all businesses should be aware that SEO for mobile platforms creates a big boost in search engine rankings, so creating a website friendly to the mobile market should be top priority.

Think About Your Mobile Website Speed for a Boost in SEO

So you’ve got the mobile site for your Raleigh business? Take things a step further and tap into SEO for the mobile market by checking your website speed to see whether your website is responsive and quick to navigate or slow and difficult to understand. Desktop-centered indexing is on the way out in favor of mobile-centered indexing. Ensure your SEO is performing for your Raleigh company by creating web design that is appealing to consumers, responsive, and easy to use on a mobile device. The last thing you want is an important web item hiding within sub-menu after sub-menu. That’s a recipe for SEO disaster sure to get you dinged by Google. Mobile users in Fayetteville are looking for easy to access content that they don’t need to dig through.

Consider Synonyms

If you’re writing good content, chances are you’re on the right track to boost your Raleigh company’s SEO. Still, Google is getting smarter about SEO, and its SEO algorithms continue to change year after year. Aside from targeted keywords for your Raleigh or Fayetteville company, think about using synonyms to those keywords in your writing. Google uses Latent Semantic Indexing (LSI) to help determine what your content is really about. Scattering a few synonyms throughout your content will help convince Google that your article is relevant and true to the title and headers.

219 group is prepared to do the work to take your company’s growth in the mobile market to the next level by boosting SEO for your business. We proudly serve Raleigh, Fayetteville and surrounding areas!

CONTACT US
102 Person St, Suite D
Fayetteville NC 28301
1.910.483.4749
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