Do you know Your Marketing Agency?

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Is your business not getting the results you wanted? Or are you wondering what’s going to put you above and beyond your competitor down the street? Sometimes questions like these can be answered simply by hiring the right people. If you want results that you can see, 219 Group is who you’re looking for. Located in the center of downtown Fayetteville, NC with many clients spread throughout the city, you could easily call us the heartbeat of the city. 219 group specializes in advertising, marketing, graphic design, logo design, public relations, social media marketing, and more. If you’re looking for an agency that can handle it all without taking up a lot for your time, 219 group is your place. Whether you need to revamp your logo or completely shake up your style in order to attract new customers, 219 Group has got you covered.

When we take on a new client we make it our mission to be as knowledgeable about you and your services as possible. In some cases, this means going to great lengths to take part in your services as a consumer, seeing first-hand how your product works and how we can better market you to your target market. Our ultimate goal is for you to succeed and get the results you want to see in your business or organization.

Working with 219 Group is a one of a kind experience as you will soon find out during your first meeting with us. Our modern working environment has proven time and time again to yield results that are unlike other marketing and advertising agencies. The 219 group culture allows for ideas to continue to flow which means your business will always remain fresh and current.

Content Marketing Trends

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Content Marketing continues to grow and now it is used by prominent businesses throughout the world. Here are some Content marketing trends to look for in 2017 and beyond.

  • Native Advertising is a very hot topic in digital media right now. Native Ads perform better than traditional displays especially on mobile devices. Native Ads are a form of advertising meant to blend into the page as regular content. According to surveys, consumers generally have a positive attitude towards this type of advertising.  This has caught the attention of businesses and marketers, the result being a huge spike in Native Advertising Revenue over the last few years and expected growth in 2017 and beyond.
  • Live Streaming marketing is also growing; this has become an effective way to move people to action and has the potential of having a great return on your investment (ROI).  Live streaming is expected to gain popularity in the next few years because of the potential ROI and the limitless marketing possibilities. You can Stream live events, consumer interaction events, to behind the scenes of how a product is made or a service being done like food being prepared to construction projects. If done right it can be an easy way to move people to action, sell your products, services and market your brand.
  • Virtual Reality Marketing; It is expected to be a 30-billion-dollar market by 2020. It’s an easy way to create stories that resonate with your consumer audience. Virtual reality gives the person a feeling of interaction and personalized communication, which is what consumers are looking for now.
  • Other marketing trends to look for: Expect a rise in email newsletters and growth in influencer marketing. Influencer marketing do be done right, would include a meticulously planned public relations campaign and the proper research to make sure your marketing products are reaching the right influencer/s.

With marketing being difficult and complicated now, the future only promises that it will become even more complicated and sophisticated. With that said, it will also provide businesses and marketers more opportunities and the potential for more success. Therefore, it is so important for your business to hire a marketing company that understands new age marketing, the growing trends, one that stays on top of the newest marketing technologies and methods.

Most likely if you have a business to run you do not have the time to spend to come up with a long-term marketing plan let alone stay on top of all the marketing data and trends. 219 Group is a full-service marketing company with a creative team that does all this and more. At 219 Group, marketing is our business and we’re great at it!

Having a Good Digital Marketing Plan Is More Important Than Ever

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Digital Marketing Strategies take place online but don’t think this limits your options. Your digital marketing plan can include mobile phones (texting and in-app advertising), display advertising, search engine marketing and many other digital mediums. The key is to promote as much as possible, a brand, products or services, using various forms of digital media and of course most importantly a good return on investment (ROI). After all, cash is king.

Why is a good digital marketing plan important?

People have access not only to what your company wants them to know about your products and services but because of the web and other digital mediums they can find out what other people are saying about your company. They will see reviews, critiques, articles and so much more. People want brands they can trust and personalized communications. A good digital marketing plan needs to be custom tailored to your company, to your brand and be able to reach the right consumers.

People are now looking to shop, buy, look at reviews, get their news, entertainment, answers to their problems, online more than ever and this will only increase in time. Whereas before people would look for answers globally, now people want more personal communications, they are looking online for more local solutions.

If you have a small local business you don’t want to advertise your brand, products, services or special offers around the globe. With an effective digital marketing plan, you should be able to promote your brand to local consumers. If you are located in Fayetteville, NC or Raleigh, NC – your digital marketing campaign can target those specific locations or both locations if you are looking to grow!

You also want to be able to measure the effectiveness of your digital marketing campaigns, what’s working, what adjustments need to be made, what consumers need to be reached out to. The need for businesses to invest time and money in a good marketing plan is growing more by the day! A business cannot grow without a good digital marketing plan.

Your Digital Marketing Plan should include developing creatively intriguing ads. Adding creativity when developing your digital ads increases its effectiveness. It’s been proven time and time again that a good Digital Ad is cost effective and brings about a better ROI. Your digital ads should compliment your non-digital advertising and make them more effective as well.

Digital Marketing Plans should include a remarketing strategy. Remarketing is a way to connect ads to consumers that have already visited your website. How your company uses remarketing depends on how your business makes contact with your customers. Is your company a business to business (B2B) company? Are you an online retailer? Is your business a brick and mortar shop? A remarketing plan should be custom tailored to your business.

When developing an overall Digital Marketing Plan, it needs to use a wide range of digital mediums, it must complement your other marketing campaigns and should make your non-digital advertising more effective. A good plan will have creative digital ads which will improve the ads effectiveness and bring about a good ROI.

There are so many options, don’t limit yourself and remember a good plan must be tailored to your business!

Full Service Marketing and Advertising in NC

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With a full-service marketing and advertising agency located in downtown Fayetteville, NC, 219 Group is the complete package when it comes to developing your company. Made up of a team of award-winning, and creative minds – the ideas never stop flowing over here at 219, which means your business will never stop growing when you chose to work with us!

Since 219 is a full-service agency. We are your one-stop-shop for all of your public relations, marketing, and advertising needs. Specializing in brand development, media services, digital marketing, public relations, lead generation, graphic design, analytics and more! We are sure to have everything you need to give your organization the extra boost it needs to be successful.

Every successful business started with building a relationship with their community, luckily for you, relationships are our specialty, especially when it comes to reaching out to your target markets. We handle all the little details so that you can focus on what matters most, your customers. Let us share your vision for your business, and help you build your empire with collaborative ideas and goals.

Our public relations team is skilled at maintaining your public image with tools such as press releases that display your organization in the most engaging, and dynamic light, all while making sure that your information gets distributed to the right people that are sure to be interested in you! Once your name is out then we move on to manufacturing your brand’s loyalty by building your reputation and turning your consumers into lifelong brand ambassadors.

SEO: How 3 letters Can Change Your Business

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You’ve most likely heard of Search Engine Optimization (SEO) or looked into it.  What exactly is SEO? The short and simple version: Search Engine Optimization is optimizing a website or blog so that it improves in search engine rankings. You want your business to be one of the top search results.

You might still be asking why should any business be spending money on Search Engine Optimization or do I really need to optimize my website? Well, the answer is YES and there are plenty of reasons why, here are a few:

– Your competitors are investing in it or might be soon.  If your competitors aren’t investing in SEO then now would be a great opportunity to get ahead of them.
Search Engine Optimization is cost effective, it shouldn’t even be considered a cost to your business but an important investment.
– Understand the potential SEO can bring to a business and you’ll know why it should be an important part of a marketing strategy and a necessary investment.
– Search engines are grabbing more market share and a majority of people now check for products, services, reviews or business websites online before making a purchase. This will surely only increase in time.

When someone does a search online, do you want them to be able to locate your business? Do you want your business to be at the top of the searches? Without Search Engine Optimization, people will have a difficult time finding your business or firm and will instead find your competitors.

With a dramatic increase in mobile usage and more effective Search Engine Optimization techniques, we are now experiencing a rise in local search optimization. Once internet users wanted global information when they search for solutions to their problems or answers to their questions. Now increasingly people want more personal results and they want them in the area that they live. When people search for a business or service that they need, they are looking for the top results that show up near them.

Search Engine Optimization is a way to optimize your website so search engines will increase it in rankings making it one of the top search results, ultimately increasing traffic to the website. Local SEO is a great investment for small business and a way to increase traffic to their websites when local people search for businesses and services.  It should be a part of your marketing strategy and is an important investment that allows small businesses to stay ahead of their competitors.

Live from Facebook, IT’S YOUR BUSINESS!

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You may have noticed the growing trend on Facebook of going live. Friends use it to post a live feed of their wedding, birth announcements, or just hanging out.

You may wonder how your business could use this to reach your audience. Whether you’re a restaurant looking to showcase your best dish, a realtor wishing to show the best features of a home or your business is attending a charity event, video is largely regarded as the best way to engage your customers. Facebook has taken that to another level by allowing you to go live via your Facebook page.

Facebook has made it easy for its users to live stream as an individual. When using a device with a camera (Phone, Tablet, Laptop, etc.), simply login to your Facebook and go to Create a New Post. You will see an option to Go Live. Click that and you will be streaming in no time!

For businesses, it can be a little more involved but by following these directions, you will be showcasing your business with ease:

1. Go to your app store for your device. Get your free download of the “Facebook Pages Manager” developed by Facebook. Get it now from the App Store or the Google Play Store.

2. Once you are signed in to the app, you can select which business you want to post from.

3. Click post when the page shows up in the app.

4. Click “Go Live” to start streaming.

Although it takes a few more steps for a business to do a live feed through Facebook, the benefits outweigh the negatives. This is a great chance to gain even more interaction from your customers and keep your business top of mind.

 

Crucial Tips to Building Your Brand on Social Media

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While social media is an incredible tool to use when promoting your brand it can also be a double edged sword. It can give your brand a boost with potential customers but it can also be damaging to your brand’s image if it is used the wrong way. Here are five crucial tips to follow to make sure you are socially successful.

Knowing Your Target Audience

Before posting anything you must know who your target audience is. You never want to post the wrong thing for the wrong group of people. Do research on what your target audience members like to post on social media and find a way to craft your post in that same manner.

Researching

After realizing who your target audience is, take notes on what other businesses are doing. This will help you understand the dos and don’ts of promoting your brand on social media.

Creating a Hashtag

Starting a hashtag is an awesome way of creating a trend for your brand on different platforms of social media. It brings awareness to your brand, establishes a fan base, and also builds a relationship between you and your followers.

Not Over Posting

Be active on social media but not too active, no one wants to see that you posted ten pictures in the last thirty minutes on Instagram. At 219 we recommend posting at least three to five times a week. You can even schedule your post on your different platforms or use programs like Hootsuite to make sure that they come out in a timely fashion.

Interacting

Just posting about your product is simply not enough for bringing exposure to your brand, you must also interact. This includes participating in trending topics and also commenting on post from followers and even non followers. Also never be scared to put yourself out there if you see a negative comment about your product or service. Comment as well and see how you can help. This will show your followers that you strongly believe in customer service and will give yourself a boost with potential customers and interest.

219 Group Expands PR Services

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FAYETTEVILLE, NC (July 26, 2016) – 219 Group announced today the acquisition of Patronus Agency, a creative PR firm with regional and national clients. Additionally, Aneisha McMillan, one of the previous owners of Patronus, joins the 219Group team as Director of Public Relations.

“Aneisha will be an incredible asset to our crew and will expand our core services that we provide as a full-service agency.” said 219 Group President, Kirk deViere. “Her ability to create big ideas and uniquely engage consumers will help fuel additional growth for our company.”

McMillan has gained exposure for clients in the New York Times, Wall Street Journal, GQ Magazine, Today, Good Morning America, Mashable, Newsweek, Road & Track, Reuters, O the Oprah Magazine, Lucky Magazine, US News & World Report, USA Today, Billboard, Vanity Fair, BET, Yahoo News, Better Homes & Gardens, CNN, Fast Company, AP, Bloomberg, Fox News, ABC News, Wired, Forbes, Men’s Journal, and Popular Mechanics to name a few.

Aneisha is an internationally accomplished publicist with 15 years of experience. She has held PR Director titles at agencies in both Chicago and Pennsylvania, and has worked with brands like Turkey Hill, Chiquita Banana, LazyTown, Bravo Network, Yuengling, Schumacher Homes, Bowlus Road Chief and Shark Tank star, Biaggi.

“From the moment I met Kirk and his team I knew there was a real synergy and that together, we could produce some pretty amazing results for clients,” said McMillan. “The 219 culture is a great fit for me, I’m looking forward to working with this ridiculously creative team to deliver award-winning work and iconic campaigns.”

About 219 Group: 219 Group is a veteran-owned marketing and advertising agency that creates innovative, big ideas and delivers solutions to help our clients share their vision and tell their stories. We offer a full suite of marketing services to help clients of all sizes, budgets, and types achieve their desired results. www.219group.com

Catch Em All at your business with PokemonGO!

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How Your Business Can Benefit from Pokémon Go

Unless you have been living under a rock for the past week there is no way you have not noticed the increasing popularity of the free app Pokémon Go. Topping Apple’s App Store ‘Top-Grossing’ and ‘Free’ Charts, it has received over eight million downloads in the United States alone after only a few days of being released.  From small kids to grown adults you will see many roaming the sidewalks in your town or city with their smartphones or tablets in their hand, trying to catch ‘em all! Pokémon has perfected the art of creating a new fandom with a young generation that may have not grown up with the popular anime series while bringing out the inner kid in many adults.

But it doesn’t stop there! Since the game requires you to leave your home and walk around to capture the wild Pokémon, many businesses have been capitalizing on this opportunity to increase revenue and you can too! Here are three ways you can benefit from Pokémon Go.

Download the App

Your first step should be downloading the Pokémon Go app and exploring how it works. This will give you a complete understanding on what the game is about and allows you to have hands-on knowledge of the game when promoting your business. “But I don’t know the first thing about Pokémon!?” Relax. You do NOT need to be a guru and know each character but you should know the basics of the game. You will look real silly if you tell players that they can catch ‘Swampert’ at your place of business (side note: this is silly because the app only involves the first generation Pokémon for now… that one is in the third generation, it’s okay, you’ll catch up). Also downloading the app will allow you to see if your place of business is a PokeStop or a gym. A PokeStop is where players catch wild Pokémon and the Gyms are where players battle each other out. Knowing the difference is crucial.

Throw Down a Lure

Throwing down a lure is like throwing up a lob in basketball. All you have to do is throw the ball and wait for the ultimate dunk. A lure is an in-app purchase where you can increase the number of wild Pokémon in your area for half an hour. This may sound crazy to do but you will not believe the numbers of players you will see roaming around your area in just a few seconds for these characters are very rare to find. A number of restaurants have done this and saw business boom for them from a number of hungry players. We suggest doing this on a Friday or Saturday night for many friends like to team up catch Pokémon together.

Advertise on Social Media

After understanding the game and creating a lure, the next step is to promote on all social media platforms. If your place of business or the area that surrounds you is a PokeStop or Gym, let players know! Tell players to screenshot the wild Pokémon that they caught in your area and send it to you so you can post it, while also giving the player a shout-out so you can build customer loyalty. Make sure to use the hashtag #PokémonGo and #Pokémon so can boost your awareness.

Connecting with your Audience

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“People do not buy goods and services. They buy relations, stories and magic.” -Seth Godin

At 219 We specialize in full-service marketing campaigns and marketing management with clear objectives. Besides using social media and internet search tools to tap into your audience, we also use traditional marketing techniques to increase awareness. Press releases, copy for radio or TV announcements, managing and organizing press events, or promoting your business message on our many social networks, 219 can take of all your PR needs.

If you’ve talked about sales you’ve heard the sayings, “it’s not about what you know but about who you know” or “there’s nothing more powerful than word of mouth”. Now that our society is moving from face to face interactions, there is question if this is still the case. The answer is yes. However the strategy has changed.

Word of mouth marketing is the original platform for social media. Most businesses right now are facing the issue of how to create contemporary efforts to create experiences worthy of being passed from person-to-person.

The problem is that for the last few years, marketers have been focused on “collecting” instead of “connecting.” In other words, brands are too caught up in collecting social media fans and they are forgetting to actually connect with them. Having 100 really passionate fans that love your brand or product is exponentially more effective than having 10,000 “fans” who signed up just to win a free iPad from you. The key is finding effective engagement.

Statistics have proven that social media and online marketing are powerful tools to drive business. 81% of U.S. online consumers’ purchase decisions are influenced by their friends’ social media posts versus 78% who are influenced by the posts of the brands they follow on social media. (Market Force)

Many of your potential customers will check you out on Google before they actually pursue your company. We will manage your online reputation and engage with your customers to ensure positive customer service online.

Our connections with local media and advertisement groups will allow your company valuable exposure.

Our services offer options to reach a broad audience. Our relationships with regional and local print as well as broadcast give us strong ties with the community and contacts when we need to deliver a message to the community. Together with our clients, we develop a clear voice paired with a powerful message to deliver to our target outlet, yielding the best results for our clients. This messaging will build meaningful, trustworthy relationships with the public and media alike.

CONTACT US
102 Person St, Suite D
Fayetteville NC 28301
1.910.483.4749
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