What Not to Do When It Comes to Social Media

social

Often times, businesses focus more on what to do when it comes their social media platforms, neglecting what they shouldn’t do. Luckily, we at 219 Group haven’t forgot and have composed a list of a few don’ts when it comes your social media.

Don’t Like Your Own Status

There’s a meme out there that states “Liking your own post, is like giving yourself a high five”. Although you may think your status, that you created, is interesting, let’s give your followers the chance to make the decision on their own. One thing that you could do is encourage your employees to like the status and possibly share it on their personal pages. This is one of the best ways to increase brand awareness.

Don’t Get Muted

Sometimes, businesses get so caught up in reaching their audience on social media, that they constantly post every hour, without pacing themselves. Flooding your followers’ timelines with a post can become very nerve racking to some and can force them to mute your page, or even worse, unfollow you, which isn’t good. Try pacing yourself, create a schedule stating the number of times you will post a week (preferably 2-4 times a week). This will show your followers that you are consistent on your page but that you are not over posting as well.

Don’t Forget That It’s Business… Not Personal

One of the main problems for businesses is that they forget that their social media pages are not meant to be personal. Posting birthdays, pictures from crew lunches, or work parties are great but anything such as political views or opinions on current events is a big no-no. It is best that you keep those things on your personal page. This can give your business a bad look regarding your brand can lead to followers blocking your page and you possibly losing business.

As a business owner, managing your social media and your company can be tough task, at 219 Group, we can help. Give us a call or fill out a quote form to discuss social media services with one of our account executives.

Tips on How to Grow Sales in Ecommerce

ecommerce

Congratulations, your dream of having your own online business is now fulfilled, you now have your own ecommerce and you are now ready for business. But what’s next? How do you begin and make sure you are starting off successfully? Shopify states that by 2021, sales for global retail ecommerce will reach over four trillion dollars and we want you to be a part of that aim. In this article we will discuss the necessary steps you must take to have a successful online business.

Take Risk (Again)

Deciding to have your own online business is not an easy task but you took the risk and did it anyway. The same way you took risk with following your passion, you must take risk when advertising. Experiment with creating ads for your products, use digital and content marketing. Reason for this is to get an idea of what appeals to your target audience and to get a feel of how to advertise on your site.

Become Your #1 Investor

Often, when new entrepreneurs finally start receiving revenue from their online business they think it’s payday, not quite. When starting off, you should invest your capital into your business, specifically advertising. This includes boosting post on Facebook and buying digital ads to connect with potential consumers. We know that it is easier than done put back out the money that you just worked hard for, but trust us, it will pay off at the end.

Build on as many Social Media Platforms as you can

There are over 100 social media platforms and that number is getting bigger each day, so just being on Facebook will not cut it. There are platforms for everything that you can think of. Find as many as you can and work from there this will be a great way to give yourself exposure.

Call Us

Don’t know where to start? Give us a call! We have a history of working with several eccomerce sites as well as consulting.

Is Camera-Based Messaging The Way Of The Future?

219_future

Is ‘snapping’ and real-time video the way of the Future? Facebook is betting on it.

Facebook just rolled out three new features to its platform, in what seems like a move to remain relevant and dominate in the social media space. These new features are being called Facebook Camera, Direct, and Stories.

The Facebook camera feature, like Snapchat, gives you all the effects and filter fun you can ask for. It provides reactive effects along with style effects that can add things like falling leaves or artistic filters. Integrated with the new camera effects is the stories feature. In stories, you’re able to add photos and videos to a storyline throughout the day which will last 24 hours. To add any photo or video to your story, you simply tap on the “your story” icon in the ‘stories’ bar at the top of your news feed. The main difference is that unlike Snapchat’s pre-approved lenses and filters, Facebook’s camera effects are mainly created by the community. People and pages will be able to develop and submit frames that, once approved, can be used by other people, offering more choices and creativity to the interaction.

The Facebook Direct feature is an in-app messenger which allows users to send photos or videos only to specific friends or family. Once they are viewed, a person can reply or react before they disappear. All three features, when used together, allow you to the same thing you can do in Snapchat, but interacting instead with the friends you currently have on Facebook. By integrating these features, the platform is cementing the idea that camera-based messaging represents the future of social interaction. “Content is changing from text to photo and videos,” says a representative from Facebook.

Thinking about how you can start integrating more visuals and videos into your social media marketing? 219 Group is ready to help your Fayetteville business get in front of your customers and stay on top of these marketing trends. Call us today at 919-483-4749!

SEO for the Mobile Market in Fayetteville and Raleigh

Mobile SEO

Are you mobile friendly? If you’re trying to improve search engine optimization (SEO) for your Raleigh or Fayetteville business, consider approaching SEO from a different angle.

We all know the importance of rich content and keyword targeting, but did you ever stop to think about marketing toward your mobile users in Fayetteville? By 2017, all businesses should be aware that SEO for mobile platforms creates a big boost in search engine rankings, so creating a website friendly to the mobile market should be top priority.

Think About Your Mobile Website Speed for a Boost in SEO

So you’ve got the mobile site for your Raleigh business? Take things a step further and tap into SEO for the mobile market by checking your website speed to see whether your website is responsive and quick to navigate or slow and difficult to understand. Desktop-centered indexing is on the way out in favor of mobile-centered indexing. Ensure your SEO is performing for your Raleigh company by creating web design that is appealing to consumers, responsive, and easy to use on a mobile device. The last thing you want is an important web item hiding within sub-menu after sub-menu. That’s a recipe for SEO disaster sure to get you dinged by Google. Mobile users in Fayetteville are looking for easy to access content that they don’t need to dig through.

Consider Synonyms

If you’re writing good content, chances are you’re on the right track to boost your Raleigh company’s SEO. Still, Google is getting smarter about SEO, and its SEO algorithms continue to change year after year. Aside from targeted keywords for your Raleigh or Fayetteville company, think about using synonyms to those keywords in your writing. Google uses Latent Semantic Indexing (LSI) to help determine what your content is really about. Scattering a few synonyms throughout your content will help convince Google that your article is relevant and true to the title and headers.

219 group is prepared to do the work to take your company’s growth in the mobile market to the next level by boosting SEO for your business. We proudly serve Raleigh, Fayetteville and surrounding areas!

Internet Marketing and Public Relations in Fayetteville

219_nocustomers

Internet Marketing and Public Relations in Fayetteville

Why should you care about internet marketing and public relations in Fayetteville? The answer is simple. You want your business to grow!

Internet marketing is the machine behind any successful marketing strategy for your Fayetteville business. While traditional marketing is a valid part of any successful marketing strategy, building a marketing plan that incorporates successful internet marketing techniques like search engine optimization, email marketing, social media management, blogging, Google or web ads, and text messaging is key.

Customers in Fayetteville respond to internet marketing that doesn’t feel like spam. That’s not to say you should forego techniques like email marketing campaigns to improve public relations with your audience. Instead, try to also repurpose this content as part of your internet marketing campaign in a more individual way. Be specific to your Fayetteville audience.

Try creating a company blog as part of your internet marketing. Your target audience in Fayetteville will respond to the personalization and interact by sharing the blog on social media and leaving comments. Truly personable public relations strategies may not be directly scalable, but they are an effective way to garner attention and grow your Fayetteville audience.

Customers crave immediate communication and by using current internet strategies  like social media management, your company can ensure a back and forth of constant communication between consumers and your Fayetteville company.

By incorporating these techniques of internet marketing with a successful public relations strategy for your Fayetteville business, your company can count on continued success and extended reach in Fayetteville and surrounding areas.

At 219, what sets us apart from our competition is that we incorporate successful internet marketing techniques into your full marketing plan. We understand the value of internet marketing to target and reach your Fayetteville customers, and we know the best way to implement successful public relations with your customers.

Contact us if you’re interested in looking at your internet marketing and public relations strategies for your Fayetteville business! 910-483-4749.

Your Raleigh Area Marketing Agency

greets_ral

Do you own a business and want to makeover your existing website?

Maybe you’re thinking about starting a Raleigh business and you need help to create brand awareness and grow your company. Look no further than 219 group! Our creative team of marketing, advertising, and public relations experts will create the vision and growth you’ve imagined. We do it all and we do it well. We’re happy to serve Raleigh and nearby areas including Chapel Hill, Carrboro, Hillsborough, and Fuquay-Varina.

Digital Marketing in Raleigh

Here at 219 group, we use advanced digital marketing strategies to increase awareness of your brand for your target audience. We build vibrant, interactive websites to engage customers, create paid search campaigns, and ensure your business is seen in search results with current SEO strategies.

Social Media Marketing in Raleigh

It’s not just about posting on Facebook and Twitter. Our marketing team will develop your online presence to create brand awareness and customer engagement. We increase web traffic with media-rich SEO content, increase business, and gain loyalty from your target audience. We can teach you how to operate social media successfully, or we can do it for you while you focus on your business.

Raleigh Web Analytics

Your business thrives on results and so do we. We create easy to read reports that measure how our integrated marketing strategies are working for you. From website traffic reports to insight on how to increase sales and maintain your brand loyalty – you’ll see us working to exceed your goals.

Do you want a team of marketing experts working for you? Contact us today!

How to Have a Successful Email Campaign for the New Year

219gmail_a2017

Starting an email campaign for the New Year can be difficult but here a few things you can do to make it a success.

Understanding your goal and how you want to accomplish it is very essential to having success with your campaign. Ask yourself, what do you want to attain at the end of the year? What type of audience do you want to target? And more importantly, how will you influence others to open your emails?

  • Creating a S.M.A.R.T (SpecificMeasurableAttainable, Realistic, and Timely) diagram will help you get on the right track. Make sure that you put everything in full detail.

Offering incentives such as coupons, rebates, and promotional items in your emails will not only lead to a higher rate of people opening them but will also lead to brand loyalty from your customers, for it will build a stronger relationship. Even if you can’t give any vouchers, offering self-helps or tips can also increase traffic.

Putting in the right elements for the perfect email can be tricky. Having a lot of content can lower conversion while not giving enough can do the same. You want to draft your emails in a way that offers the right amount of content that your customers would read all the way through. Make sure you do not leave out any important information. Some of the primary things you should have in your email are any deadlines, social media links, contact information, and more importantly a call to action.

Timing is everything and it is important that you look for the right time and day to send out your emails. One way you can find out is by looking at your previous emails and studying the time and day that performed well with your customers. If that doesn’t help, studies show that sending out emails on either during the week between Tuesday and Thursday.

Several Ways You Can be a Real Person on Social Media and Not Just a Business

businessman

“I do so want to be a real boy and do what real boys do.”

                                                                        -Pinocchio

This quote may sound ridiculous but as a business on social media, you can often get lost in becoming just a ‘business’ and not a real person. Often times, we at 219 Group see many businesses just posting about the deals that they are having that week and not giving their company a human voice. Neglecting the fact that staying active on social media and being personal with customers and its employees are two different things. Filling your followers’ timelines with just repetitive information that is just about the business everyday could result in them unfollowing you and you losing their business in the future. Here are a several ways that you and your business can become more personal on social media while attracting your target audience even more.

Create a Discussion          

Starting a discussion on your page will be a great way for you and your followers to start dialogue and even a better way to get a first-hand look at what your customers like and dislike. The number one rule when creating a discussion is to make sure that the topic is relatable to your business. You wouldn’t want to discuss politics under a pizza shop page. But instead you want to ask your followers about weird toppings that they think will go great on a pizza. Also make sure that it’s not just your followers that are responding to the question but you as well.

Respond To Followers

Whether it is good or bad, responding to comments regarding your business on social media is always a good way to show your customers that you can be easily reached and that you care about customer service. Even if it’s a comment that doesn’t mention your business, if the comment is relatable to a service or product that you can provide, you can still reply. What better way to attract a new customer than to let them know that you are always looking to satisfy.

Post More than Words

We all know the old saying that a picture is worth a thousand words. So posting an image would do just as much or even more as posting a lengthy post online. Whether it’s an emoji, a photograph, or you going live on Facebook/Periscope, studies show that these types of post generate 150% more retweets and replies.

Allow Your Followers to Celebrate With You

Posting your company’s accomplishments on social media would allow your followers to feel as if they are a part of the business as well. Also posting employees’ birthdays, anniversaries, and etc. will show your followers that you care for those that work for you and that you have a good company’s culture.

Is your Business ready for 2017?

219_2017_marketing

Let’s start with Marketing

Its been said that “The heart of your businesses success lies in its marketing.” Whether a business succeeds or fails may be determined by a company’s marketing strategy. You can have the best food, make the best products and have the best quality service, but if you don’t get the word out, your business may not succeed. A properly planned marketing strategy is important and will eventually increase sales of your products or services and give you an advantage over your competitors. It requires a lot of planning, research, analysis and the right marketing team to get the job done.

Public Relations

If you have a business to run, managing a Public Relations Campaign is an overwhelming task that requires the right planning and the right people. A Public Relations campaign will build a mutually beneficial relationship with your company and the public. A good Public Relations strategy will protect, enhance and build up your company’s image, reputation and build trust with the local community. Public Relations can include press releases, speech writing, blogs, planning and executing special events. Public Relations combined with the right marketing strategy will give you a huge advantage over your competitors.

Website Design

Your website is an effective way to advertise your brand, products, services or special offers. What separates 219 Group from other website designers is that we’ve mastered Search Engine Optimization (SEO) and Responsive Web Design (RWD). You can have the best Website Designed but without SEO your site will not show up in the search engines. RWD is the concept of designing a website so that it will pan across wide range of devises from big monitor desktops to laptops, tablets and mobile phones. With more people using their smart phones to look up sites, mobile responsiveness of your organization’s website is more important than ever.

219 Group, Fayetteville’s very own complete marketing company, combines website design, SEO, Public Relations and Marketing. Our creative team will custom tailor your website to your business, make it user friendly, easy to understand and navigate all while keeping the complicated concepts of SEO and RWD in mind when planning the design of your business website. Located in the heart of Fayetteville in historic downtown 219 Group is the right place to go for all your company’s marketing needs.

Your Full Service Marketing Agency

219_youragency

Is your business not getting the results you wanted? Or are you wondering what’s going to put you above and beyond your competitor down the street? Sometimes questions like these can be answered simply by hiring the right people. If you want results that you can see, 219 Group is who you’re looking for. Located in the center of downtown Fayetteville, NC with many clients spread throughout the city, you could easily call us the heartbeat of the city. 219 group specializes in advertising, marketing, graphic design, logo design, public relations, social media marketing, and more. If you’re looking for an agency that can handle it all without taking up a lot for your time, 219 group is your place. Whether you need to revamp your logo or completely shake up your style in order to attract new customers, 219 Group has got you covered.

When we take on a new client we make it our mission to be as knowledgeable about you and your services as possible. In some cases, this means going to great lengths to take part in your services as a consumer, seeing first-hand how your product works and how we can better market you to your target market. Our ultimate goal is for you to succeed and get the results you want to see in your business or organization.

Working with 219 Group is a one of a kind experience as you will soon find out during your first meeting with us. Our modern working environment has proven time and time again to yield results that are unlike other marketing and advertising agencies. The 219 group culture allows for ideas to continue to flow which means your business will always remain fresh and current.

CONTACT US
102 Person St, Suite D
Fayetteville NC 28301
1.910.483.4749
Thank You. We will contact you as soon as possible.