Five things to remember when branding your company

While there are countless things to do when it comes to branding your company, we’d like to offer these five tips:

  • Keep in mind that your company’s identity is mainly for your customers. Your brand is what your customers see and identify with when they think of your company. In today’s world, having a memorable logo is important for brand recognition. Consumers can start to attach meaning to these logos.
  • Keep it related to your company. Make sure it reflects the aesthetic your company has or that you are striving for it to reflect. This is so you have a powerful design that does not confuse your customers. Remember that your logo and your brand is usually the first thing a customer sees, and that they generate their impression of your company from this. Your design needs to make a memorable first impression.
  • Keep it clean. Adding too many design elements can confuse consumers and make your identity look messy and unprofessional. It may be tempting to make a design which incorporates more in it, but less is better. You need consumers to see your company as professional, and that means making your logo and branding look clean and professional. Remember the old adage “Keep it Simple Stupid”.
  • Keep it continuous. Don’t change your design when you change mediums. Keep the design the same when you go from business cards, to flyers, to social media graphics. Show in your graphics that they are all part of a whole encompassing design that is your brand identity. This way, customers can identify your company no matter what medium you use.
  • Don’t be afraid to get creative. There are more than just a few ways to brand and market a company. Make sure you are on the lookout for unique ways to brand your company. Doing something that no one else has done will go a long way in making sure people who see your brand will remember your company.

Branding with 219group can give you the creativity + results your business needs.

“If you do it right, it will last forever.” – Massimo Vignelli.

Outsourcing graphic and print design: What to know

Could outsourcing graphic and print design make my business stand out? How do I know?

By outsourcing graphic and print design needs, you can establish visually stunning and customer pleasing logos, flyers, business cards, print ads, and more.

After you’ve established your brand, you’re going to need a visual perspective to sell it off of. Usually at this point you could hire in-house designers and artists to create logos and design the various print materials that your business or company needs. However, for smaller businesses who need more viable options, or those who want to have a knowledgeable approach to the design process, outsourcing graphic and print design is an option that could maybe produce the best results.

Maybe you need a logo or brand image that can set your company apart from all the others. Maybe you need to figure out the layout of a set of ad flyers that will be sent to potential clients. Maybe you’re trying to set up visual graphics to be placed all around your website. You are not limited when you try for outsourcing graphic and print design. Instead, you’re given the opportunity to expand your ideas and your creative functions to a firm that knows how to implement them and how to make them pop.

Outsourcing graphic and print design solves any problem your business might be having in the design area. Let’s face it — sometimes it can be hard to think about satisfying the complex reqirements of visual subjectivity. A real temptation exists to just slap a rough draft into Photoshop, color it, and say “That looks fine.” Plus, this process can be economically draining for smaller business who can’t hire a full-time designer or who need the time to focus on promoting the business itself.

Outsourcing graphic and print design then is a good option for businesses and companies in this situation.

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