Internet Marketing and Public Relations in Fayetteville

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Internet Marketing and Public Relations in Fayetteville

Why should you care about internet marketing and public relations in Fayetteville? The answer is simple. You want your business to grow!

Internet marketing is the machine behind any successful marketing strategy for your Fayetteville business. While traditional marketing is a valid part of any successful marketing strategy, building a marketing plan that incorporates successful internet marketing techniques like search engine optimization, email marketing, social media management, blogging, Google or web ads, and text messaging is key.

Customers in Fayetteville respond to internet marketing that doesn’t feel like spam. That’s not to say you should forego techniques like email marketing campaigns to improve public relations with your audience. Instead, try to also repurpose this content as part of your internet marketing campaign in a more individual way. Be specific to your Fayetteville audience.

Try creating a company blog as part of your internet marketing. Your target audience in Fayetteville will respond to the personalization and interact by sharing the blog on social media and leaving comments. Truly personable public relations strategies may not be directly scalable, but they are an effective way to garner attention and grow your Fayetteville audience.

Customers crave immediate communication and by using current internet strategies  like social media management, your company can ensure a back and forth of constant communication between consumers and your Fayetteville company.

By incorporating these techniques of internet marketing with a successful public relations strategy for your Fayetteville business, your company can count on continued success and extended reach in Fayetteville and surrounding areas.

At 219, what sets us apart from our competition is that we incorporate successful internet marketing techniques into your full marketing plan. We understand the value of internet marketing to target and reach your Fayetteville customers, and we know the best way to implement successful public relations with your customers.

Contact us if you’re interested in looking at your internet marketing and public relations strategies for your Fayetteville business! 910-483-4749.

How to Have a Successful Email Campaign for the New Year

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Starting an email campaign for the New Year can be difficult but here a few things you can do to make it a success.

Understanding your goal and how you want to accomplish it is very essential to having success with your campaign. Ask yourself, what do you want to attain at the end of the year? What type of audience do you want to target? And more importantly, how will you influence others to open your emails?

  • Creating a S.M.A.R.T (SpecificMeasurableAttainable, Realistic, and Timely) diagram will help you get on the right track. Make sure that you put everything in full detail.

Offering incentives such as coupons, rebates, and promotional items in your emails will not only lead to a higher rate of people opening them but will also lead to brand loyalty from your customers, for it will build a stronger relationship. Even if you can’t give any vouchers, offering self-helps or tips can also increase traffic.

Putting in the right elements for the perfect email can be tricky. Having a lot of content can lower conversion while not giving enough can do the same. You want to draft your emails in a way that offers the right amount of content that your customers would read all the way through. Make sure you do not leave out any important information. Some of the primary things you should have in your email are any deadlines, social media links, contact information, and more importantly a call to action.

Timing is everything and it is important that you look for the right time and day to send out your emails. One way you can find out is by looking at your previous emails and studying the time and day that performed well with your customers. If that doesn’t help, studies show that sending out emails on either during the week between Tuesday and Thursday.

Your Full Service Marketing Agency

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Is your business not getting the results you wanted? Or are you wondering what’s going to put you above and beyond your competitor down the street? Sometimes questions like these can be answered simply by hiring the right people. If you want results that you can see, 219 Group is who you’re looking for. Located in the center of downtown Fayetteville, NC with many clients spread throughout the city, you could easily call us the heartbeat of the city. 219 group specializes in advertising, marketing, graphic design, logo design, public relations, social media marketing, and more. If you’re looking for an agency that can handle it all without taking up a lot for your time, 219 group is your place. Whether you need to revamp your logo or completely shake up your style in order to attract new customers, 219 Group has got you covered.

When we take on a new client we make it our mission to be as knowledgeable about you and your services as possible. In some cases, this means going to great lengths to take part in your services as a consumer, seeing first-hand how your product works and how we can better market you to your target market. Our ultimate goal is for you to succeed and get the results you want to see in your business or organization.

Working with 219 Group is a one of a kind experience as you will soon find out during your first meeting with us. Our modern working environment has proven time and time again to yield results that are unlike other marketing and advertising agencies. The 219 group culture allows for ideas to continue to flow which means your business will always remain fresh and current.

Having a Good Digital Marketing Plan Is More Important Than Ever

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Digital Marketing Strategies take place online but don’t think this limits your options. Your digital marketing plan can include mobile phones (texting and in-app advertising), display advertising, search engine marketing and many other digital mediums. The key is to promote as much as possible, a brand, products or services, using various forms of digital media and of course most importantly a good return on investment (ROI). After all, cash is king.

Why is a good digital marketing plan important?

People have access not only to what your company wants them to know about your products and services but because of the web and other digital mediums they can find out what other people are saying about your company. They will see reviews, critiques, articles and so much more. People want brands they can trust and personalized communications. A good digital marketing plan needs to be custom tailored to your company, to your brand and be able to reach the right consumers.

People are now looking to shop, buy, look at reviews, get their news, entertainment, answers to their problems, online more than ever and this will only increase in time. Whereas before people would look for answers globally, now people want more personal communications, they are looking online for more local solutions.

If you have a small local business you don’t want to advertise your brand, products, services or special offers around the globe. With an effective digital marketing plan, you should be able to promote your brand to local consumers. If you are located in Fayetteville, NC or Raleigh, NC – your digital marketing campaign can target those specific locations or both locations if you are looking to grow!

You also want to be able to measure the effectiveness of your digital marketing campaigns, what’s working, what adjustments need to be made, what consumers need to be reached out to. The need for businesses to invest time and money in a good marketing plan is growing more by the day! A business cannot grow without a good digital marketing plan.

Your Digital Marketing Plan should include developing creatively intriguing ads. Adding creativity when developing your digital ads increases its effectiveness. It’s been proven time and time again that a good Digital Ad is cost effective and brings about a better ROI. Your digital ads should compliment your non-digital advertising and make them more effective as well.

Digital Marketing Plans should include a remarketing strategy. Remarketing is a way to connect ads to consumers that have already visited your website. How your company uses remarketing depends on how your business makes contact with your customers. Is your company a business to business (B2B) company? Are you an online retailer? Is your business a brick and mortar shop? A remarketing plan should be custom tailored to your business.

When developing an overall Digital Marketing Plan, it needs to use a wide range of digital mediums, it must complement your other marketing campaigns and should make your non-digital advertising more effective. A good plan will have creative digital ads which will improve the ads effectiveness and bring about a good ROI.

There are so many options, don’t limit yourself and remember a good plan must be tailored to your business!

All you need to know about Google Mail and Your Business

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In a world ruled by technology, emails have become the foundation of all business and personal communication. Years ago, as Google became the leading search engine being used and AOL mail was the go-to emailing service, Yahoo was born.  As emailing grew in popularity, Google and Yahoo created emailing services known as “Yahoo Mail” and “Gmail.” Google emerged as the front-runner, just as everyone expected.

Acting as the world’s default search engine, it was only right that Gmail became the default email service for the business professional world. Services like folder organization, snoozing abilities, up to 15gb of free storage, and the ability to customize your address using your own domain name make Gmail the perfect choice for your business.

Do you have multiple devices that you use daily? Maybe a phone, tablet, and a laptop? Google Apps like Gmail, Google Calendar and Google Keep cater to people like you by being able to experience these apps on any one of your devices. No matter what device you are using at the moment, you will be able to access the same emails, messages, attachments, notes, meeting times and documents on every one of your devices.

One of Gmail’s best services is the integration of Instant Messaging (IM) and Email. Gmail allows you to send messages to your contacts that are online quicker and easier. All of this can be done within your email browser using Google Hangouts. Gmail took a stab at the email platform and specialized in the in-email services such as flexibility with attachments, folder organization, and altering the size of attachments.  One of the biggest impacts in Gmail is that it is thought to be the more “professional” of the email services. People seem to believe that Gmails competitors are less credible.

Quick Facts about Google Apps:

  • The spam filtering algorithms Google uses create less false positives so checking your spam folder for good messages is a thing of the past.
  • Document sharing is a small part of the power that google apps offers, but an integral one. You will also get the use of Google drive which allows you to upload and share files internally or with those outside of your business.
  • Google apps has virtually no downtime. In fact, the system as a whole almost never goes down.
  • Google Apps has near unlimited scalability with instant-on ability to tack on as many – or as few – users as you may wish. It’s all controlled on the Apps Control Panel and administration is seamless.
  • Google updates it software for security, usability and features without any interruption to your email access and at no extra charge.
  • You can access your email easily from your smartphone, tablet or any computer.
  • Googles email interface is easy to use and has a full help center in case you do encounter an issue.

Spring clean your email marketing

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…and watch your engagement blossom!

After this particularly miserable and cold winter, we’re ready for the spring! And who doesn’t love to do a little spring cleaning? Well, maybe not everyone, but when it comes to your email list, now is the perfect time to get out the dust bunnies and cobwebs to reveal a squeaky clean list, ready for spring.

We’ve said it before and we’ll say it again: Email marketing is not dead! In fact, eMarketer reports that 69.7% of US internet users say email is the preferred method of communicating with businesses. And in a world that stays constantly connected, users are reading more emails than ever on their tablets and smart phones, always increasing open rates.

When you properly leverage the power of email marketing, you’ll be able to converse with your audience and build a trust they’ll associate with your brand. Two simple, yet important, steps you can take to clean up your email marketing include list cleaning and segmenting your subscribers.

List cleaning is an easy way to remove inactive or non-existent addresses from your email list. This is particularly beneficial if you’re paying for your email service provider, since you don’t want to send to users who either don’t use the email address they provided or no longer wish to receive your emails.

There are plenty of programs out there that provide list cleaning services that will save you time and money. List cleaning is an easy, time-saving, cost-cutting solution to reveal a clean list of users.

How are you talking with your subscribers? Do you know them by name? How old they are? Interests? Gender? By asking simple, non-evasive questions when your subscribers sign up for your newsletter, you’ll be able to segment your emails to garner the best engagement, opens and click and bounce rates. Segmenting allows you to target customers through various ways, from interest groups, activity, location, customer type, gender and sign-up date. This provides a more personalized experience for your subscribers, strengthening your relationship and trust.Mailchimp freddie - we are not affiliated or related.

According to MailChimp data, segmented campaigns saw an 14.05% boost in opens over non-segmented campaigns. Additionally, they received 61.9% higher clicks than their non-segmented counterparts.

Segmenting is so useful because it’s useful for every type of business. For instance, a jeweler can use Valentine’s Day to target men in their list to show jewelry for their special someone, but send a different dialogue around the same holiday to the women on their email list. Or a doctor’s office can create two versions of its monthly newsletter, one focusing on health facts for females, the other for males. By capturing data as simple as gender when subscribers sign up for your email list, you can begin a dialogue that stays relevant and last for years.

Need help with your email list? Contact us — we’re always here to help!

 

CONTACT US
102 Person St, Suite D
Fayetteville NC 28301
1.910.483.4749
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