Having a Good Digital Marketing Plan Is More Important Than Ever


Digital Marketing Strategies take place online but don’t think this limits your options. Your digital marketing plan can include mobile phones (texting and in-app advertising), display advertising, search engine marketing and many other digital mediums. The key is to promote as much as possible, a brand, products or services, using various forms of digital media and of course most importantly a good return on investment (ROI). After all, cash is king.

Why is a good digital marketing plan important?

People have access not only to what your company wants them to know about your products and services but because of the web and other digital mediums they can find out what other people are saying about your company. They will see reviews, critiques, articles and so much more. People want brands they can trust and personalized communications. A good digital marketing plan needs to be custom tailored to your company, to your brand and be able to reach the right consumers.

People are now looking to shop, buy, look at reviews, get their news, entertainment, answers to their problems, online more than ever and this will only increase in time. Whereas before people would look for answers globally, now people want more personal communications, they are looking online for more local solutions.

If you have a small local business you don’t want to advertise your brand, products, services or special offers around the globe. With an effective digital marketing plan, you should be able to promote your brand to local consumers. If you are located in Fayetteville, NC or Raleigh, NC – your digital marketing campaign can target those specific locations or both locations if you are looking to grow!

You also want to be able to measure the effectiveness of your digital marketing campaigns, what’s working, what adjustments need to be made, what consumers need to be reached out to. The need for businesses to invest time and money in a good marketing plan is growing more by the day! A business cannot grow without a good digital marketing plan.

Your Digital Marketing Plan should include developing creatively intriguing ads. Adding creativity when developing your digital ads increases its effectiveness. It’s been proven time and time again that a good Digital Ad is cost effective and brings about a better ROI. Your digital ads should compliment your non-digital advertising and make them more effective as well.

Digital Marketing Plans should include a remarketing strategy. Remarketing is a way to connect ads to consumers that have already visited your website. How your company uses remarketing depends on how your business makes contact with your customers. Is your company a business to business (B2B) company? Are you an online retailer? Is your business a brick and mortar shop? A remarketing plan should be custom tailored to your business.

When developing an overall Digital Marketing Plan, it needs to use a wide range of digital mediums, it must complement your other marketing campaigns and should make your non-digital advertising more effective. A good plan will have creative digital ads which will improve the ads effectiveness and bring about a good ROI.

There are so many options, don’t limit yourself and remember a good plan must be tailored to your business!

Full Service Marketing and Advertising in NC


With a full-service marketing and advertising agency located in downtown Fayetteville, NC, 219 Group is the complete package when it comes to developing your company. Made up of a team of award-winning, and creative minds – the ideas never stop flowing over here at 219, which means your business will never stop growing when you chose to work with us!

Since 219 is a full-service agency. We are your one-stop-shop for all of your public relations, marketing, and advertising needs. Specializing in brand development, media services, digital marketing, public relations, lead generation, graphic design, analytics and more! We are sure to have everything you need to give your organization the extra boost it needs to be successful.

Every successful business started with building a relationship with their community, luckily for you, relationships are our specialty, especially when it comes to reaching out to your target markets. We handle all the little details so that you can focus on what matters most, your customers. Let us share your vision for your business, and help you build your empire with collaborative ideas and goals.

Our public relations team is skilled at maintaining your public image with tools such as press releases that display your organization in the most engaging, and dynamic light, all while making sure that your information gets distributed to the right people that are sure to be interested in you! Once your name is out then we move on to manufacturing your brand’s loyalty by building your reputation and turning your consumers into lifelong brand ambassadors.

SEO: How 3 letters Can Change Your Business


You’ve most likely heard of Search Engine Optimization (SEO) or looked into it.  What exactly is SEO? The short and simple version: Search Engine Optimization is optimizing a website or blog so that it improves in search engine rankings. You want your business to be one of the top search results.

You might still be asking why should any business be spending money on Search Engine Optimization or do I really need to optimize my website? Well, the answer is YES and there are plenty of reasons why, here are a few:

– Your competitors are investing in it or might be soon.  If your competitors aren’t investing in SEO then now would be a great opportunity to get ahead of them.
– Search Engine Optimization is cost effective, it shouldn’t even be considered a cost to your business but an important investment.
– Understand the potential SEO can bring to a business and you’ll know why it should be an important part of a marketing strategy and a necessary investment.
– Search engines are grabbing more market share and a majority of people now check for products, services, reviews or business websites online before making a purchase. This will surely only increase in time.

When someone does a search online, do you want them to be able to locate your business? Do you want your business to be at the top of the searches? Without Search Engine Optimization, people will have a difficult time finding your business or firm and will instead find your competitors.

With a dramatic increase in mobile usage and more effective Search Engine Optimization techniques, we are now experiencing a rise in local search optimization. Once internet users wanted global information when they search for solutions to their problems or answers to their questions. Now increasingly people want more personal results and they want them in the area that they live. When people search for a business or service that they need, they are looking for the top results that show up near them.

Search Engine Optimization is a way to optimize your website so search engines will increase it in rankings making it one of the top search results, ultimately increasing traffic to the website. Local SEO is a great investment for small business and a way to increase traffic to their websites when local people search for businesses and services.  It should be a part of your marketing strategy and is an important investment that allows small businesses to stay ahead of their competitors.

Rebranding starts with your logo


Located in the heart of downtown Fayetteville, NC the 219 Group is never far from the action. 219 Group specializes in many advertising and marketing services among these is Graphic Design. 219 is home to an award-winning graphic design team that strives to get you noticed with creative, innovative, and eye-catching designs. Our graphics team will take your brand from ordinary to extraordinary with fresh, new designs that are sure to appeal to any audience. Our designs can be found in all mediums including television, radio, digital, custom print materials such as brochures, pocket folders, billboards and other varies marketing outlets. Our designers excel at developing content that maximizes marketing strategies and boosts your web presence.

One of the single most important tools your company or organization can have is a logo, but not just any logo. Logos need to be unique, attention-grabbing and left to the professionals (that’s us!). If you already have a logo, but it’s missing that wow factor.. that is no problem for us! Our design team has got you covered. Along with revamping your logo, it might just be time to rebrand yourself. Rebranding can be stressful if you try to go it alone, but 219 Group can see you through all the way to the finished product with minimal stress on your part.

When asked why is a logo important to your brand, our graphic designers had this to say:

“It’s how you present yourself to the world, your logo is the first impression, like a book cover.”

“It is the reference point from which the entire brand is created. It is the first thing people see of your brand and what that logo says about you could easily make or break your brand.”

“Your logo is your number 1 identifier. It is the nexus of your brand. Eventually, your logo will bond your brand’s name to success or failure. “

Once your logo and branding are ready for publication, our in-house advertising professionals can help you get the word out. At 219 we understand that advertising is not one-size-fits-all and that taking the time to really establish a relationship with the consumers that matter the most to your brand is a crucial part of being successful.

All you need to know about Google Mail and Your Business


In a world ruled by technology, emails have become the foundation of all business and personal communication. Years ago, as Google became the leading search engine being used and AOL mail was the go-to emailing service, Yahoo was born.  As emailing grew in popularity, Google and Yahoo created emailing services known as “Yahoo Mail” and “Gmail.” Google emerged as the front-runner, just as everyone expected.

Acting as the world’s default search engine, it was only right that Gmail became the default email service for the business professional world. Services like folder organization, snoozing abilities, up to 15gb of free storage, and the ability to customize your address using your own domain name make Gmail the perfect choice for your business.

Do you have multiple devices that you use daily? Maybe a phone, tablet, and a laptop? Google Apps like Gmail, Google Calendar and Google Keep cater to people like you by being able to experience these apps on any one of your devices. No matter what device you are using at the moment, you will be able to access the same emails, messages, attachments, notes, meeting times and documents on every one of your devices.

One of Gmail’s best services is the integration of Instant Messaging (IM) and Email. Gmail allows you to send messages to your contacts that are online quicker and easier. All of this can be done within your email browser using Google Hangouts. Gmail took a stab at the email platform and specialized in the in-email services such as flexibility with attachments, folder organization, and altering the size of attachments.  One of the biggest impacts in Gmail is that it is thought to be the more “professional” of the email services. People seem to believe that Gmails competitors are less credible.

Quick Facts about Google Apps:

  • The spam filtering algorithms Google uses create less false positives so checking your spam folder for good messages is a thing of the past.
  • Document sharing is a small part of the power that google apps offers, but an integral one. You will also get the use of Google drive which allows you to upload and share files internally or with those outside of your business.
  • Google apps has virtually no downtime. In fact, the system as a whole almost never goes down.
  • Google Apps has near unlimited scalability with instant-on ability to tack on as many – or as few – users as you may wish. It’s all controlled on the Apps Control Panel and administration is seamless.
  • Google updates it software for security, usability and features without any interruption to your email access and at no extra charge.
  • You can access your email easily from your smartphone, tablet or any computer.
  • Googles email interface is easy to use and has a full help center in case you do encounter an issue.

219 Group Expands PR Services


FAYETTEVILLE, NC (July 26, 2016) – 219 Group announced today the acquisition of Patronus Agency, a creative PR firm with regional and national clients. Additionally, Aneisha McMillan, one of the previous owners of Patronus, joins the 219Group team as Director of Public Relations.

“Aneisha will be an incredible asset to our crew and will expand our core services that we provide as a full-service agency.” said 219 Group President, Kirk deViere. “Her ability to create big ideas and uniquely engage consumers will help fuel additional growth for our company.”

McMillan has gained exposure for clients in the New York Times, Wall Street Journal, GQ Magazine, Today, Good Morning America, Mashable, Newsweek, Road & Track, Reuters, O the Oprah Magazine, Lucky Magazine, US News & World Report, USA Today, Billboard, Vanity Fair, BET, Yahoo News, Better Homes & Gardens, CNN, Fast Company, AP, Bloomberg, Fox News, ABC News, Wired, Forbes, Men’s Journal, and Popular Mechanics to name a few.

Aneisha is an internationally accomplished publicist with 15 years of experience. She has held PR Director titles at agencies in both Chicago and Pennsylvania, and has worked with brands like Turkey Hill, Chiquita Banana, LazyTown, Bravo Network, Yuengling, Schumacher Homes, Bowlus Road Chief and Shark Tank star, Biaggi.

“From the moment I met Kirk and his team I knew there was a real synergy and that together, we could produce some pretty amazing results for clients,” said McMillan. “The 219 culture is a great fit for me, I’m looking forward to working with this ridiculously creative team to deliver award-winning work and iconic campaigns.”

About 219 Group: 219 Group is a veteran-owned marketing and advertising agency that creates innovative, big ideas and delivers solutions to help our clients share their vision and tell their stories. We offer a full suite of marketing services to help clients of all sizes, budgets, and types achieve their desired results. www.219group.com

Catch Em All at your business with PokemonGO!


How Your Business Can Benefit from Pokémon Go

Unless you have been living under a rock for the past week there is no way you have not noticed the increasing popularity of the free app Pokémon Go. Topping Apple’s App Store ‘Top-Grossing’ and ‘Free’ Charts, it has received over eight million downloads in the United States alone after only a few days of being released.  From small kids to grown adults you will see many roaming the sidewalks in your town or city with their smartphones or tablets in their hand, trying to catch ‘em all! Pokémon has perfected the art of creating a new fandom with a young generation that may have not grown up with the popular anime series while bringing out the inner kid in many adults.

But it doesn’t stop there! Since the game requires you to leave your home and walk around to capture the wild Pokémon, many businesses have been capitalizing on this opportunity to increase revenue and you can too! Here are three ways you can benefit from Pokémon Go.

Download the App

Your first step should be downloading the Pokémon Go app and exploring how it works. This will give you a complete understanding on what the game is about and allows you to have hands-on knowledge of the game when promoting your business. “But I don’t know the first thing about Pokémon!?” Relax. You do NOT need to be a guru and know each character but you should know the basics of the game. You will look real silly if you tell players that they can catch ‘Swampert’ at your place of business (side note: this is silly because the app only involves the first generation Pokémon for now… that one is in the third generation, it’s okay, you’ll catch up). Also downloading the app will allow you to see if your place of business is a PokeStop or a gym. A PokeStop is where players catch wild Pokémon and the Gyms are where players battle each other out. Knowing the difference is crucial.

Throw Down a Lure

Throwing down a lure is like throwing up a lob in basketball. All you have to do is throw the ball and wait for the ultimate dunk. A lure is an in-app purchase where you can increase the number of wild Pokémon in your area for half an hour. This may sound crazy to do but you will not believe the numbers of players you will see roaming around your area in just a few seconds for these characters are very rare to find. A number of restaurants have done this and saw business boom for them from a number of hungry players. We suggest doing this on a Friday or Saturday night for many friends like to team up catch Pokémon together.

Advertise on Social Media

After understanding the game and creating a lure, the next step is to promote on all social media platforms. If your place of business or the area that surrounds you is a PokeStop or Gym, let players know! Tell players to screenshot the wild Pokémon that they caught in your area and send it to you so you can post it, while also giving the player a shout-out so you can build customer loyalty. Make sure to use the hashtag #PokémonGo and #Pokémon so can boost your awareness.

102 Person St, Suite D
Fayetteville NC 28301
1 Glenwood Ave, 5th Floor
Raleigh, NC 27603