How to Design the Perfect Product Label

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You may not know it, but the look and the design of your product determines the future outcome of it and if it will be successful. In any product market that you dive into, it will be competitive, and shoppers do not have time to research every product that is presented to them. So, they will more and likely pick up the product that appeals to their eye the most.

That is why it is very important that you have the perfect product label when selling.

In this article, we will list a few tips on how to design the best product label. Whether you are just entering a competitive market or a veteran that has room for improvement, this article can help.

In Living Color

The colors that you use when designing your label is essential because each color conveys a message. The right color can either add a striking look to your product and make it stand out on the shelves or it can make it invisible amongst your competitors. So, it is important that you don’t just use your favorite color when designing the label but instead use research.

Ask yourself “What message am I trying convey with this color?”

Here is a list of messages that each color conveys.

Yellow: Happy, Soft, and Full of Energy.

Orange: Friendly, Change

Red: Bold and Exciting

Green: Growth and Refreshing

Blue: Calming and Dependable

Purple: Creative and Mystic

Black: Elegant, Edgy, and Simple

Choosing the Right Font

Unlike your high school/college days, Times New Roman is not always the go to when choosing a font. When designing your label, you want to choose a font that complements both your color and brand. If you were designing a label for a kids’ cereal, you wouldn’t choose an Calibri font. For it can be too serious and might not catch the eye of children. Instead you would look for a more fun/inviting font that will stand out to both kids and parents.

Find a font that is unique and eye catching but can be readable a mile away.

“… a thousand words”

A picture is worth a thousand words and the picture/image that you use when designing your label determines what those words are.  Just like when you are choosing the right color or font, there must be research involved. Look at your competitors and see what type of graphics or images that they are using and seek inspiration from that.

Again, using research and not just your opinion is critical when designing a product label. What looks good to you may not look good to your consumers. At 219 Group, we do thorough research to create a product label that fits your company’s culture and that conveys a message that you want to deliver. Call us!

Feelings, Emotion and Graphic Design

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As the world becomes more connected, attention spans shorten, and Kanye West gets a little crazier, the importance of having good graphic design becomes increasingly apparent. In a nutshell, graphic design is the presentation of ideas and information in a visually engaging manner.

Some people think graphic design only has to do with websites and how they look, but these designs are present everywhere, from newspapers to magazines to posters. When a company takes an ad out in a magazine, the difference between having a page of text regarding the product versus having an image that represents the product is immense. No one wants to sit and read through lines and lines of text (like what you’re doing right now!). They want to look at an interesting graphic that conveys feelings and emotions, and attracts them to the brand. For example, when someone looks at Nike graphic designs, they feel the energy and active lifestyle that is represented, and the feeling that they can do it.

Good graphic design, such as an iconic logo, makes a great first impression on customers, businesses and any one else who looks at it. Having a cheap, poorly made logo would cast an unfavorable light on a business, especially when a customer is trying to decide between competitors. Graphic design also helps communicate a business’ message to its customer, whether it be playful and friendly, or serious and corporate.

So what does someone do when they need high quality graphic designs for their company? They come on over to 219 Group! Out of 10,000 entries, 219 group was chosen by Graphic Design USA to receive three Certificates of Excellence for Graphic Design Awards in the areas of branding, brand identity, and print design. What makes us so good? We use an award winning team to work on visual designs with intent and purpose, specializing in dynamic graphics for web design, social media, traditional marketing, and print. With such a wide range of forms, our designs always come with the audience in mind. There’s no sense trying to describe a picture on a radio ad. Our highly qualified team also helps in brand development. Whether you want to design a logo, fine tune your brand, or simply create some branded stationery, we are there to help, with great graphic designs.

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