Category

Art

admin
In Advertising, Art, Branding, Business, Design, Digital Solutions, , , Fayetteville, General Info, Graphic Design, Lead Generation, Media Services, Raleigh, Search Engine Optimization, SEO,

What Makes an Ad Stand Out – Good Text, Display, or Video?

market-5000694_1280

As a business owner, it is important to understand the basics of what goes into a good advertisement.

All brands need promotion and the correct kind of promotion is key. In order to expand your business, it’s essential to have an effective advertising campaign. When done incorrectly, money is wasted on ineffective or poor ads. Our goal is to save money with ads and, in turn, make them more money with new clients or customers.

At 219 Group, when clients ask us “What makes a good ad?” – there is no easy answer, as it is largely based on each client. However, we will do our best to answer this in general terms.

GENERAL OVERVIEW OF ADS

It is important to understand what makes a good ad and what does not.

Good ads:

  • Call to action / tell the prospective customer to do something.
  • Engage customers based on where they are in the customer journey.
  • Regardless of channel, it seamlessly translates brand identity.

Bad ads:

  • Do not follow the rules and get disapproved.
  • No call to action / do not ask the customer to do anything.

TEXT ADS

In 2021, Google confirmed Responsive Search Ads (RSAs) are the default in new ad accounts. What this means is that strategies need to fit both formats to include the expanded text ads.

RSAs are made up of:

  • Minimum of three headlines (30 character limit each), maximum of 15.
  • Two descriptions (90 character limit each), maximum of four.
  • One path set (two 15-character addendums to your root domain)
  • Optional tracking templates.

As only the first two headlines are guaranteed to show in a text ad, it is imperative that you pin the calls-to-action in either headline one or two.

In text ads it is important to make sure each headline can stand on its own while being related to the others.

DISPLAY ADS

Display advertising is defined as a mode of online advertising where marketers use visual ads to advertise their products on websites, apps, or social media. It has been mistaken that display is only useful for remarketing; but display ads are good for various parts of the consumer’s journey. Display ads can create and build brand awareness.

The steps for display ads include creative for all the potential spots, or sacrificing some creative polish to use responsive display ads.
If you choose to opt for a responsive display ad (RDA), you are sacrificing some level of brand control in exchange for reach. These ads will open all possible placements to you.

Display and Responsive display ads require:

  • At least three images or videos, including a logo (can have up to 15 assets)
  • One long headline
  • At least one regular headline
  • At least one description
  • Business name
  • Final URL

Display ads have their own downfalls but tend to outperform traditional ads simply because they stand out. They allow more creative either from your website or social or stock images if you prefer.

Display ad tips:

  • If using video, make sure it is no longer than 15 seconds.
  • While RDAs will have a CTA button, regular display does not therefore, make sure to build a call to action button into your ad.

VIDEO ADS

Video advertising is the process of displaying ads either inside online video content. This is typically before, during or after a video stream, known as pre-roll, mid-roll and post-roll or as standalone ads.

How video ads work on Youtube:

  • Bumper: 6-second spots serving before or after the main video.
  • In-stream non-skippable: 15-second spots that serve before/during/after the main video.
  • In-stream skippable: 30+ second spots serving before/during/after the main video that can be skipped after five seconds.
  • Outstream: Video spots serving in spots other than main YouTube.

Video ad composition:

  • Video: If you selected a time-specific format, you’ll receive a warning if your video is incompatible
  • CTA: 10 characters (“Learn more” is always a good option)
  • Headline: 15 characters to position your CTA
  • Final URL: Where your clickable element will lead
  • Display URL: What the user sees (root domain is the best choice)

The most important thing to remember about YouTube is understanding what you want your audience to do. If your goal is to drive them to a landing page or website, you need to make sure they watch long enough to see the website. If the goal is sales, then do not waste time on the bumper ad for awareness and put your call to action for a sale.

WHICH AD TYPE IS BEST

To decide which ad type is best is to look at the client and goals. A great ad is the result of many things – the right target audience, the right creative and using the channel correctly.

DIGITAL MARKETING YOU CAN TRUST

At 219 Group, we do a lot of things well. Websites, landing pages, banners, newsletters, social media, mobile marketing, search engine optimization, email and paid search campaigns are the best ways to engage with customers in an increasingly digital, mobile and personalized world. We have assembled a team of professionals to create complete digital strategies and tactics that leverage all available forms of digital media at different levels of the marketing funnel.

Contact us today to see how we can work together. Give us a call at 910.483.4749.

admin
In Art, Branding, Design, Graphic Design

How to Design the Perfect Product Label

graphic_design

You may not know it, but the look and the design of your product determines the future outcome of it and if it will be successful. In any product market that you dive into, it will be competitive, and shoppers do not have time to research every product that is presented to them. So, they will more and likely pick up the product that appeals to their eye the most.

That is why it is very important that you have the perfect product label when selling.

In this article, we will list a few tips on how to design the best product label. Whether you are just entering a competitive market or a veteran that has room for improvement, this article can help.

In Living Color

The colors that you use when designing your label is essential because each color conveys a message. The right color can either add a striking look to your product and make it stand out on the shelves or it can make it invisible amongst your competitors. So, it is important that you don’t just use your favorite color when designing the label but instead use research.

Ask yourself “What message am I trying convey with this color?”

Here is a list of messages that each color conveys.

Yellow: Happy, Soft, and Full of Energy.

Orange: Friendly, Change

Red: Bold and Exciting

Green: Growth and Refreshing

Blue: Calming and Dependable

Purple: Creative and Mystic

Black: Elegant, Edgy, and Simple

Choosing the Right Font

Unlike your high school/college days, Times New Roman is not always the go to when choosing a font. When designing your label, you want to choose a font that complements both your color and brand. If you were designing a label for a kids’ cereal, you wouldn’t choose an Calibri font. For it can be too serious and might not catch the eye of children. Instead you would look for a more fun/inviting font that will stand out to both kids and parents.

Find a font that is unique and eye catching but can be readable a mile away.

“… a thousand words”

A picture is worth a thousand words and the picture/image that you use when designing your label determines what those words are.  Just like when you are choosing the right color or font, there must be research involved. Look at your competitors and see what type of graphics or images that they are using and seek inspiration from that.

Again, using research and not just your opinion is critical when designing a product label. What looks good to you may not look good to your consumers. At 219 Group, we do thorough research to create a product label that fits your company’s culture and that conveys a message that you want to deliver. Call us!

admin
In Art, Branding, Design, Graphic Design, Uncategorized

Feelings, Emotion and Graphic Design

gd_blog_header

As the world becomes more connected, attention spans shorten, and Kanye West gets a little crazier, the importance of having good graphic design becomes increasingly apparent. In a nutshell, graphic design is the presentation of ideas and information in a visually engaging manner.

Some people think graphic design only has to do with websites and how they look, but these designs are present everywhere, from newspapers to magazines to posters. When a company takes an ad out in a magazine, the difference between having a page of text regarding the product versus having an image that represents the product is immense. No one wants to sit and read through lines and lines of text (like what you’re doing right now!). They want to look at an interesting graphic that conveys feelings and emotions, and attracts them to the brand. For example, when someone looks at Nike graphic designs, they feel the energy and active lifestyle that is represented, and the feeling that they can do it.

Good graphic design, such as an iconic logo, makes a great first impression on customers, businesses and any one else who looks at it. Having a cheap, poorly made logo would cast an unfavorable light on a business, especially when a customer is trying to decide between competitors. Graphic design also helps communicate a business’ message to its customer, whether it be playful and friendly, or serious and corporate.

So what does someone do when they need high quality graphic designs for their company? They come on over to 219 Group! Out of 10,000 entries, 219 group was chosen by Graphic Design USA to receive three Certificates of Excellence for Graphic Design Awards in the areas of branding, brand identity, and print design. What makes us so good? We use an award winning team to work on visual designs with intent and purpose, specializing in dynamic graphics for web design, social media, traditional marketing, and print. With such a wide range of forms, our designs always come with the audience in mind. There’s no sense trying to describe a picture on a radio ad. Our highly qualified team also helps in brand development. Whether you want to design a logo, fine tune your brand, or simply create some branded stationery, we are there to help, with great graphic designs.

© Copyright 219 Group 2017

CONTACT US
102 Person St, Suite D
Fayetteville NC 28301
<script type="text/javascript">var gform;gform||(document.addEventListener("gform_main_scripts_loaded",function(){gform.scriptsLoaded=!0}),window.addEventListener("DOMContentLoaded",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener("DOMContentLoaded",o):document.addEventListener("gform_main_scripts_loaded",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook("action",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook("filter",o,n,r,t)},doAction:function(o){gform.doHook("action",o,arguments)},applyFilters:function(o){return gform.doHook("filter",o,arguments)},removeAction:function(o,n){gform.removeHook("action",o,n)},removeFilter:function(o,n,r){gform.removeHook("filter",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+"_"+e.length),gform.hooks[o][n].push({tag:i,callable:r,priority:t=null==t?10:t})},doHook:function(n,o,r){var t;if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[n][o]&&((o=gform.hooks[n][o]).sort(function(o,n){return o.priority-n.priority}),o.forEach(function(o){"function"!=typeof(t=o.callable)&&(t=window[t]),"action"==n?t.apply(null,r):r[0]=t.apply(null,r)})),"filter"==n)return r[0]},removeHook:function(o,n,t,i){var r;null!=gform.hooks[o][n]&&(r=(r=gform.hooks[o][n]).filter(function(o,n,r){return!!(null!=i&&i!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][n]=r)}});</script>
                <div class='gf_browser_gecko gform_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_21' ><div id='gf_21' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_21' id='gform_21'  action='/category/art#gf_21' >
                        <div class='gform_body gform-body'><ul id='gform_fields_21' class='gform_fields left_label form_sublabel_below description_below'><li id="field_21_7"  class="gfield field_sublabel_below field_description_below hidden_label gfield_visibility_visible"  data-js-reload="field_21_7"><label class='gfield_label' for='input_21_7' >Full Name</label><div class='ginput_container ginput_container_text'><input name='input_7' id='input_21_7' type='text' value='' class='large'    placeholder='Enter Your Name'  aria-invalid="false"   /> </div></li><li id="field_21_8"  class="gfield field_sublabel_below field_description_below hidden_label gfield_visibility_visible"  data-js-reload="field_21_8"><label class='gfield_label' for='input_21_8' >Your Email</label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_21_8' type='text' value='' class='large'    placeholder='Enter Your Email'  aria-invalid="false"   /> </div></li><li id="field_21_4"  class="gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible"  data-js-reload="field_21_4"><label class='gfield_label' for='input_21_4' >Budget<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_21_4' type='text' value='' class='large'    placeholder='Expected Budget' aria-required="true" aria-invalid="false"   /> </div></li><li id="field_21_10"  class="gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible"  data-js-reload="field_21_10"><label class='gfield_label' for='input_21_10' >Services<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_10' id='input_21_10' type='text' value='' class='large'    placeholder='Services Requested' aria-required="true" aria-invalid="false"   /> </div></li></ul></div>
        <div class='gform_footer left_label'> <input type='image' src='http://www.219group.com/wp-content/uploads/2017/01/getstartedbutton.png' id='gform_submit_button_21' class='gform_button button gform_image_button' alt='Submit'  onclick='if(window["gf_submitting_21"]){return false;}  window["gf_submitting_21"]=true;  ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_21"]){return false;} window["gf_submitting_21"]=true;  jQuery("#gform_21").trigger("submit",[true]); }' /> <input type='hidden' name='gform_ajax' value='form_id=21&amp;title=&amp;description=&amp;tabindex=0' />
            <input type='hidden' class='gform_hidden' name='is_submit_21' value='1' />
            <input type='hidden' class='gform_hidden' name='gform_submit' value='21' />
            
            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' />
            <input type='hidden' class='gform_hidden' name='state_21' value='WyJbXSIsIjk4YmZiNDYwZmZlOGEzMTQ2M2E3OTgyMGM2ZjgyN2RmIl0=' />
            <input type='hidden' class='gform_hidden' name='gform_target_page_number_21' id='gform_target_page_number_21' value='0' />
            <input type='hidden' class='gform_hidden' name='gform_source_page_number_21' id='gform_source_page_number_21' value='1' />
            <input type='hidden' name='gform_field_values' value='' />
            
        </div>
                        </form>
                        </div>
                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_21' id='gform_ajax_frame_21' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe>
                <script type="text/javascript">
/* <![CDATA[ */
 gform.initializeOnLoaded( function() {gformInitSpinner( 21, 'https://www.219group.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery('#gform_ajax_frame_21').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_21');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_21').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_21').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_21').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_21').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_21').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_21').val();gformInitSpinner( 21, 'https://www.219group.com/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery(document).trigger('gform_page_loaded', [21, current_page]);window['gf_submitting_21'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_21').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_21').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [21]);window['gf_submitting_21'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_21').text());}, 50);}else{jQuery('#gform_21').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [21, current_page]);} );} ); 
/* ]]> */
</script>

1700 Glenwood Ave, Suite 201
Raleigh, NC 27608