Is Camera-Based Messaging The Way Of The Future?

Is ‘snapping’ and real-time video the way of the Future? Facebook is betting on it.

Facebook just rolled out three new features to its platform, in what seems like a move to remain relevant and dominate in the social media space. These new features are being called Facebook Camera, Direct, and Stories.

The Facebook camera feature, like Snapchat, gives you all the effects and filter fun you can ask for. It provides reactive effects along with style effects that can add things like falling leaves or artistic filters. Integrated with the new camera effects is the stories feature. In stories, you’re able to add photos and videos to a storyline throughout the day which will last 24 hours. To add any photo or video to your story, you simply tap on the “your story” icon in the ‘stories’ bar at the top of your news feed. The main difference is that unlike Snapchat’s pre-approved lenses and filters, Facebook’s camera effects are mainly created by the community. People and pages will be able to develop and submit frames that, once approved, can be used by other people, offering more choices and creativity to the interaction.

The Facebook Direct feature is an in-app messenger which allows users to send photos or videos only to specific friends or family. Once they are viewed, a person can reply or react before they disappear. All three features, when used together, allow you to the same thing you can do in Snapchat, but interacting instead with the friends you currently have on Facebook. By integrating these features, the platform is cementing the idea that camera-based messaging represents the future of social interaction. “Content is changing from text to photo and videos,” says a representative from Facebook.

Thinking about how you can start integrating more visuals and videos into your social media marketing? 219 Group is ready to help your Fayetteville business get in front of your customers and stay on top of these marketing trends. Call us today at 919-483-4749!