SEO: How 3 letters Can Change Your Business

You’ve most likely heard of Search Engine Optimization (SEO) or looked into it.  What exactly is SEO? The short and simple version: Search Engine Optimization is optimizing a website or blog so that it improves in search engine rankings. You want your business to be one of the top search results.

You might still be asking why should any business be spending money on Search Engine Optimization or do I really need to optimize my website? Well, the answer is YES and there are plenty of reasons why, here are a few:

– Your competitors are investing in it or might be soon.  If your competitors aren’t investing in SEO then now would be a great opportunity to get ahead of them.
– Search Engine Optimization is cost effective, it shouldn’t even be considered a cost to your business but an important investment.
– Understand the potential SEO can bring to a business and you’ll know why it should be an important part of a marketing strategy and a necessary investment.
– Search engines are grabbing more market share and a majority of people now check for products, services, reviews or business websites online before making a purchase. This will surely only increase in time.

When someone does a search online, do you want them to be able to locate your business? Do you want your business to be at the top of the searches? Without Search Engine Optimization, people will have a difficult time finding your business or firm and will instead find your competitors.

With a dramatic increase in mobile usage and more effective Search Engine Optimization techniques, we are now experiencing a rise in local search optimization. Once internet users wanted global information when they search for solutions to their problems or answers to their questions. Now increasingly people want more personal results and they want them in the area that they live. When people search for a business or service that they need, they are looking for the top results that show up near them.

Search Engine Optimization is a way to optimize your website so search engines will increase it in rankings making it one of the top search results, ultimately increasing traffic to the website. Local SEO is a great investment for small business and a way to increase traffic to their websites when local people search for businesses and services.  It should be a part of your marketing strategy and is an important investment that allows small businesses to stay ahead of their competitors.