Marketing

Internet Marketing and Public Relations in Fayetteville Why should you care about internet marketing and public relations in Fayetteville? The answer is simple. You want your business to grow! Internet marketing is the machine behind any successful marketing strategy for your Fayetteville business. While traditional marketing is a valid part of any successful marketing strategy, building a marketing plan that incorporates successful internet marketing techniques like search engine optimization, email marketing, social media management, blogging, Google or web ads, and text messaging is key. Customers in Fayetteville respond to internet marketing that doesn’t feel like spam. That’s not to say you should forego techniques like email marketing campaigns to improve public relations with your audience. Instead, try to also repurpose this content as part of your internet marketing campaign in a more individual way. Be specific to your Fayetteville audience. Try creating a company blog as part of your internet marketing. Your target audience...

Do you own a business and want to makeover your existing website? Maybe you're thinking about starting a Raleigh business and you need help to create brand awareness and grow your company. Look no further than 219 group! Our creative team of marketing, advertising, and public relations experts will create the vision and growth you've imagined. We do it all and we do it well. We're happy to serve Raleigh and nearby areas including Chapel Hill, Carrboro, Hillsborough, and Fuquay-Varina. Digital Marketing in Raleigh Here at 219 group, we use advanced digital marketing strategies to increase awareness of your brand for your target audience. We build vibrant, interactive websites to engage customers, create paid search campaigns, and ensure your business is seen in search results with current SEO strategies. Social Media Marketing in Raleigh It's not just about posting on Facebook and Twitter. Our marketing team will develop your online presence to create brand awareness and...

Starting an email campaign for the New Year can be difficult but here a few things you can do to make it a success. Understanding your goal and how you want to accomplish it is very essential to having success with your campaign. Ask yourself, what do you want to attain at the end of the year? What type of audience do you want to target? And more importantly, how will you influence others to open your emails? Creating a S.M.A.R.T (Specific, Measurable, Attainable, Realistic, and Timely) diagram will help you get on the right track. Make sure that you put everything in full detail. Offering incentives such as coupons, rebates, and promotional items in your emails will not only lead to a higher rate of people opening them but will also lead to brand loyalty from your customers, for it will build a stronger relationship. Even if you can’t give any vouchers, offering self-helps or tips...

“I do so want to be a real boy and do what real boys do.”                                                                         -Pinocchio This quote may sound ridiculous but as a business on social media, you can often get lost in becoming just a ‘business’ and not a real person. Often times, we at 219 Group see many businesses just posting about the deals that they are having that week and not giving their company a human voice. Neglecting the fact that staying active on social media and being personal with customers and its employees are two different things. Filling your followers’ timelines with just repetitive information that is just about the business everyday could result in them unfollowing you and you losing their business in the future. Here are a several ways that you and your business can become more personal on social media while attracting your target audience even more. Create a Discussion           Starting a discussion on...

Let’s start with Marketing Its been said that “The heart of your businesses success lies in its marketing.” Whether a business succeeds or fails may be determined by a company's marketing strategy. You can have the best food, make the best products and have the best quality service, but if you don’t get the word out, your business may not succeed. A properly planned marketing strategy is important and will eventually increase sales of your products or services and give you an advantage over your competitors. It requires a lot of planning, research, analysis and the right marketing team to get the job done. Public Relations If you have a business to run, managing a Public Relations Campaign is an overwhelming task that requires the right planning and the right people. A Public Relations campaign will build a mutually beneficial relationship with your company and the public. A good Public Relations strategy will...

Is your business not getting the results you wanted? Or are you wondering what's going to put you above and beyond your competitor down the street? Sometimes questions like these can be answered simply by hiring the right people. If you want results that you can see, 219 Group is who you're looking for. Located in the center of downtown Fayetteville, NC with many clients spread throughout the city, you could easily call us the heartbeat of the city. 219 group specializes in advertising, marketing, graphic design, logo design, public relations, social media marketing, and more. If you're looking for an agency that can handle it all without taking up a lot for your time, 219 group is your place. Whether you need to revamp your logo or completely shake up your style in order to attract new customers, 219 Group has got you covered. When we take on a new...

Is your business not getting the results you wanted? Or are you wondering what's going to put you above and beyond your competitor down the street? Sometimes questions like these can be answered simply by hiring the right people. If you want results that you can see, 219 Group is who you're looking for. Located in the center of downtown Fayetteville, NC with many clients spread throughout the city, you could easily call us the heartbeat of the city. 219 group specializes in advertising, marketing, graphic design, logo design, public relations, social media marketing, and more. If you're looking for an agency that can handle it all without taking up a lot for your time, 219 group is your place. Whether you need to revamp your logo or completely shake up your style in order to attract new customers, 219 Group has got you covered. When we take on a new...

Content Marketing continues to grow and now it is used by prominent businesses throughout the world. Here are some Content marketing trends to look for in 2017 and beyond. Native Advertising is a very hot topic in digital media right now. Native Ads perform better than traditional displays especially on mobile devices. Native Ads are a form of advertising meant to blend into the page as regular content. According to surveys, consumers generally have a positive attitude towards this type of advertising.  This has caught the attention of businesses and marketers, the result being a huge spike in Native Advertising Revenue over the last few years and expected growth in 2017 and beyond. Live Streaming marketing is also growing; this has become an effective way to move people to action and has the potential of having a great return on your investment (ROI).  Live streaming is expected to gain popularity in the...

Digital Marketing Strategies take place online but don’t think this limits your options. Your digital marketing plan can include mobile phones (texting and in-app advertising), display advertising, search engine marketing and many other digital mediums. The key is to promote as much as possible, a brand, products or services, using various forms of digital media and of course most importantly a good return on investment (ROI). After all, cash is king. Why is a good digital marketing plan important? People have access not only to what your company wants them to know about your products and services but because of the web and other digital mediums they can find out what other people are saying about your company. They will see reviews, critiques, articles and so much more. People want brands they can trust and personalized communications. A good digital marketing plan needs to be custom tailored to your company, to your...

With a full-service marketing and advertising agency located in downtown Fayetteville, NC, 219 Group is the complete package when it comes to developing your company. Made up of a team of award-winning, and creative minds - the ideas never stop flowing over here at 219, which means your business will never stop growing when you chose to work with us! Since 219 is a full-service agency. We are your one-stop-shop for all of your public relations, marketing, and advertising needs. Specializing in brand development, media services, digital marketing, public relations, lead generation, graphic design, analytics and more! We are sure to have everything you need to give your organization the extra boost it needs to be successful. Every successful business started with building a relationship with their community, luckily for you, relationships are our specialty, especially when it comes to reaching out to your target markets. We handle all the little details...

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