Lead Generation

We’re asked all the time what easy, cost-efficient marketing strategies we think are best. We understand the constraints of marketing on a tight budget, and that flashy ads or commercials aren’t always feasible. Marketing at growing your small business is hard, but it’s not impossible. ‘What is content marketing?’ you may ask. It’s simple, really: Content Marketing focuses on developing and distributing valuable content to attract and keep a target audience. And when you’re the authority on a subject or in your industry, you’ll gain leads, which you’ll nurture into customers, thus driving your revenue. If you’ve started your own business, you obviously know a thing or two about setting and meeting goals and developing a plan. Same concept here. Set some strategic goals and know who your audience is. You want customers to visit your site to view your content, so first you’ll need to give them a reason...

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